VIGvsNOBLETF Comparison
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Vanguard Dividend Appreciation ETF (VIG) and ProShares S&P 500 Dividend Aristocrats ETF (NOBL) belong to the same industry segment: US High Dividend. VIG's top 3 sector exposures are Technology, Finance and Healthcare. In contrast, NOBL's top sector exposures are Consumer Non-Cyclicals, Industrials and Finance. VIG is less expensive with a Total Expense Ratio (TER) of 0.04%, versus 0.35% for NOBL. VIG is up 8.22% year-to-date (YTD) with +$1.02B in YTD flows. NOBL performs worse with 5.97% YTD performance, and -$582M in YTD flows. Run a side-by-side ETF comparison of VIG and NOBL below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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VIG vs NOBL performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 10/02/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | VIG NOBL | -2.37%-5.71% | -1.17%-5.44% | +8.22%+5.97% | +10.12%+7.54% | +59.89%+32.24% | +67.47%+35.80% |
| Flows | VIG NOBL | +$473M-$91M | +$591M-$160M | +$1.02B-$582M | +$3.28B-$1.05B | +$8.40B-$2.25B | +$13.09B+$91M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | VIG NOBL | +8.44%+12.16% | +10.22%+11.78% | +12.15%+12.61% | +14.17%+14.28% |
| Max drawdown | VIG NOBL | -5.05%-8.01% | -7.91%-9.14% | -14.95%-15.22% | -20.41%-17.94% |
| Max drawdown duration | VIG NOBL | 50d39d | 85d122d | 128d400d | 703d561d |
Trading data
VIG | NOBL | |
Last sale 10/5/2026 at 1:30 PM | $236.21 | $54.57 |
| Previous close 10/02/2026 | $235.05 | $54.30 |
| Consolidated volume 10/02/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of September 30, 2026
1-year trailing difference
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VIG | NOBL | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 10/5/2026 at 1:30 PM
Live
Closed
VIG | NOBL | |
|---|---|---|
| Last price | $236.21 | $54.57 |
| 1D performance | +0.49% | +0.50% |
| AuM | $109.94 B | $10.99 B |
| E/R | 0.04% | 0.35% |
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Exposure
Countries
VIG
USA
95.33%
Other
4.67%
NOBL
USA
91.18%
Other
8.82%
Sectors
VIG
Technology
26.28%
Finance
20.44%
Healthcare
18.16%
Industrials
9.46%
Consumer Non-Cycl.
8.88%
Other
16.79%
NOBL
Consumer Non-Cycl.
21.55%
Industrials
18.24%
Finance
14.19%
Non-Energy Materi.
11.69%
Healthcare
10.68%
Other
23.65%
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Diversification
VIG
Total weight of top 15 holdings out of 15
42.46%
NOBL
Total weight of top 15 holdings out of 15
24.23%
Top 15 holdings
Data as of August 31, 2026
VIG
Microsoft Corp.
4.67%
Apple, Inc.
4.50%
Broadcom Inc.
4.34%
JPMorgan Chase & Co.
4.07%
Eli Lilly & Co.
3.90%
ExxonMobil Holdings Corp.
2.84%
Johnson & Johnson
2.73%
Visa, Inc.
2.50%
Mastercard, Inc.
2.03%
Walmart, Inc.
1.96%
AbbVie, Inc.
1.93%
Cisco Systems, Inc.
1.86%
Costco Wholesale Corp.
1.79%
Bank of America Corp.
1.72%
Lam Research Corp.
1.61%
NOBL
Becton, Dickinson & Co.
1.72%
Roper Technologies, Inc.
1.71%
Erie Indemnity Co.
1.70%
FactSet Research Systems, Inc.
1.68%
Target Corp.
1.65%
Automatic Data Processing, Inc.
1.62%
Abbott Laboratories
1.61%
Genuine Parts Co.
1.59%
Nordson Corp.
1.59%
International Business Machines Corp.
1.58%
Albemarle Corp.
1.58%
Brown & Brown, Inc.
1.56%
The Coca-Cola Co.
1.55%
Medtronic Plc
1.55%
Fastenal Co.
1.54%
Frequently asked questions about VIG and NOBL
How have the VIG and NOBL ETFs performed in 2026?
As of October 2, 2026, VIG is up 8.22% year-to-date (YTD), while NOBL has returned 5.97%. That puts VIG better performer ahead so far this year.
Which ETF is attracting more investor money: VIG or NOBL?
Year-to-date, the VIG ETF saw +$1.02B in flows, compared to -$582M for NOBL.
Which ETF is more volatile: VIG or NOBL?
Over the past year, VIG had a volatility of 10.22%, while NOBL experienced 11.78%.
Which ETF is bigger: VIG or NOBL?
As of October 2, 2026, VIG holds $109.94 B in assets under management (AUM), while NOBL manages $10.99 B.
What sectors do the VIG and NOBL ETFs invest in?
VIG leans toward sectors like Technology, Finance and Healthcare. Meanwhile, NOBL focuses on Consumer Non-Cyclicals, Industrials and Finance.
What are the top holdings of the VIG ETF and NOBL ETF?
VIG top holdings include Microsoft Corp., Apple, Inc. and Broadcom Inc.. NOBL holds in its top three: Becton, Dickinson & Co., Roper Technologies, Inc. and Erie Indemnity Co..
Which ETF is more diversified: VIG or NOBL?
VIG holds 333 securities with 42.46% of its assets in the top 15. NOBL has 68 securities and a top 15 weight of 24.23%.
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