VIGvsNOBLETF Comparison
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Vanguard Dividend Appreciation ETF (VIG) and ProShares S&P 500 Dividend Aristocrats ETF (NOBL) belong to the same industry segment: US High Dividend. VIG's top 3 sector exposures are Technology, Finance and Healthcare. In contrast, NOBL's top sector exposures are Consumer Non-Cyclicals, Industrials and Finance. VIG is less expensive with a Total Expense Ratio (TER) of 0.04%, versus 0.35% for NOBL. VIG is up 12.58% year-to-date (YTD) with +$617M in YTD flows. NOBL performs better with 13.66% YTD performance, and -$476M in YTD flows. Run a side-by-side ETF comparison of VIG and NOBL below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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VIG vs NOBL performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 08/14/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | VIG NOBL | +3.45%+3.98% | +6.75%+10.74% | +12.58%+13.66% | +18.74%+14.69% | +58.15%+31.28% | +64.98%+36.98% |
| Flows | VIG NOBL | +$26M-$12M | +$788M-$189M | +$617M-$476M | +$3.01B-$909M | +$8.27B-$2.23B | +$13.47B+$325M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | VIG NOBL | +8.81%+13.21% | +10.08%+11.72% | +12.21%+12.63% | +14.24%+14.31% |
| Max drawdown | VIG NOBL | -2.06%-3.02% | -7.91%-9.14% | -14.95%-15.22% | -20.41%-17.94% |
| Max drawdown duration | VIG NOBL | 8d22d | 85d122d | 128d400d | 703d561d |
Trading data
VIG | NOBL | |
Last sale 8/14/2026 at 1:30 PM | $245.38 | $58.52 |
| Previous close 08/13/2026 | $246.61 | $58.53 |
| Consolidated volume 08/13/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of July 31, 2026
1-year trailing difference
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VIG | NOBL | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 8/14/2026 at 1:30 PM
Live
Closed
VIG | NOBL | |
|---|---|---|
| Last price | $245.38 | $58.52 |
| 1D performance | -0.50% | -0.02% |
| AuM | $114.40 B | $11.95 B |
| E/R | 0.04% | 0.35% |
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Exposure
Countries
VIG
USA
94.55%
Other
5.45%
NOBL
USA
92.87%
Other
7.13%
Sectors
VIG
Technology
26.91%
Finance
19.06%
Healthcare
17.61%
Industrials
9.73%
Consumer Non-Cycl.
9.03%
Other
17.65%
NOBL
Consumer Non-Cycl.
22.24%
Industrials
19.02%
Finance
14.67%
Non-Energy Materi.
11.34%
Healthcare
10.59%
Other
22.13%
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Diversification
VIG
Total weight of top 15 holdings out of 15
41.52%
NOBL
Total weight of top 15 holdings out of 15
24.57%
Top 15 holdings
Data as of June 30, 2026
VIG
Broadcom Inc.
4.52%
Apple, Inc.
4.19%
Eli Lilly & Co.
4.13%
JPMorgan Chase & Co.
3.55%
Microsoft Corp.
3.50%
Johnson & Johnson
2.66%
Exxon Mobil Corp.
2.46%
Lam Research Corp.
2.36%
Visa, Inc.
2.31%
Walmart, Inc.
2.16%
Caterpillar, Inc.
2.13%
Cisco Systems, Inc.
2.02%
AbbVie, Inc.
1.93%
Costco Wholesale Corp.
1.80%
Mastercard, Inc.
1.80%
NOBL
Caterpillar, Inc.
1.76%
West Pharmaceutical Services, Inc.
1.75%
Hormel Foods Corp.
1.70%
Franklin Resources, Inc.
1.69%
Stanley Black & Decker, Inc.
1.66%
The J. M. Smucker Co.
1.65%
Nucor Corp.
1.64%
W.W. Grainger, Inc.
1.62%
AbbVie, Inc.
1.62%
Cardinal Health, Inc.
1.61%
Colgate-Palmolive Co.
1.59%
Federal Realty Investment Trust
1.59%
Essex Property Trust, Inc.
1.58%
Kimberly-Clark Corp.
1.56%
PPG Industries, Inc.
1.54%
Frequently asked questions about VIG and NOBL
How have the VIG and NOBL ETFs performed in 2026?
As of August 14, 2026, VIG is up 12.58% year-to-date (YTD), while NOBL has returned 13.66%. That puts NOBL better performer ahead so far this year.
Which ETF is attracting more investor money: VIG or NOBL?
Year-to-date, the VIG ETF saw +$617M in flows, compared to -$476M for NOBL.
Which ETF is more volatile: VIG or NOBL?
Over the past year, VIG had a volatility of 10.08%, while NOBL experienced 11.72%.
Which ETF is bigger: VIG or NOBL?
As of August 14, 2026, VIG holds $114.40 B in assets under management (AUM), while NOBL manages $11.95 B.
What sectors do the VIG and NOBL ETFs invest in?
VIG leans toward sectors like Technology, Finance and Healthcare. Meanwhile, NOBL focuses on Consumer Non-Cyclicals, Industrials and Finance.
What are the top holdings of the VIG ETF and NOBL ETF?
VIG top holdings include Broadcom Inc., Apple, Inc. and Eli Lilly & Co.. NOBL holds in its top three: Caterpillar, Inc., West Pharmaceutical Services, Inc. and Hormel Foods Corp..
Which ETF is more diversified: VIG or NOBL?
VIG holds 332 securities with 41.52% of its assets in the top 15. NOBL has 69 securities and a top 15 weight of 24.57%.
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