GENDvsVTVETF Comparison
VS
Genter Capital Dividend Income ETF (GEND) belongs to the US High Dividend segment. Vanguard Morningstar Value ETF (VTV) is part of the US Large Cap Value segment. GEND's top 3 sector exposures are Finance, Healthcare and Energy. In contrast, VTV's top sector exposures are Finance, Healthcare and Industrials. GEND is more expensive with a Total Expense Ratio (TER) of 0.38%, versus 0.03% for VTV. GEND is up 18.34% year-to-date (YTD) with -$26M in YTD flows. VTV performs better with 18.53% YTD performance, and +$6.56B in YTD flows. Run a side-by-side ETF comparison of GEND and VTV below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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GEND vs VTV performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 09/11/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | GEND VTV | +0.11%-0.60% | +5.04%+4.65% | +18.34%+18.53% | +21.02%+22.89% | n/a+67.85% | n/a+80.77% |
| Flows | GEND VTV | -+$421M | -$131K+$1.39B | -$26M+$6.56B | -$414K+$12.16B | -+$27.12B | -+$42.25B |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | GEND VTV | +9.84%+8.74% | +10.25%+10.22% | n/a+12.20% | n/a+13.95% |
| Max drawdown | GEND VTV | -2.76%-2.29% | -6.38%-6.35% | n/a-14.39% | n/a-17.11% |
| Max drawdown duration | GEND VTV | 17d26d | 99d59d | n/a212d | n/a455d |
Trading data
GEND | VTV | |
Last sale 9/11/2026 at 1:30 PM | $13.37 | $223.97 |
| Previous close 09/10/2026 | $13.29 | $222.36 |
| Consolidated volume 09/10/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of August 31, 2026
1-year trailing difference
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GEND
is actively managed and doesn’t replicate an indexGEND | VTV | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 9/11/2026 at 1:30 PM
Live
Closed
GEND | VTV | |
|---|---|---|
| Last price | $13.37 | $223.97 |
| 1D performance | +0.64% | +0.72% |
| AuM | $4.96 M | $191.71 B |
| E/R | 0.38% | 0.03% |
Characteristics
GEND | VTV | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Genter Capital | Vanguard |
| Benchmark | - | CRSP U.S. Large Cap Value Index |
| N° of holdings | 33 | 305 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | January 10, 2025 | January 26, 2004 |
| ESG | No | No |
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Exposure
Countries
GEND
USA
89.14%
Other
10.86%
VTV
USA
95.07%
Other
4.93%
Sectors
GEND
Finance
18.07%
Healthcare
16.36%
Energy
15.13%
Consumer Non-Cycl.
11.35%
Industrials
8.64%
Technology
8.36%
Other
22.09%
VTV
Finance
25.92%
Healthcare
15.09%
Industrials
13.03%
Technology
12.25%
Consumer Non-Cycl.
9.65%
Energy
7.69%
Other
16.37%
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Diversification
GEND
Total weight of top 15 holdings out of 15
56.77%
VTV
Total weight of top 15 holdings out of 15
28.85%
Top 15 holdings
Data as of July 31, 2026
GEND
Northern Trust Corp.
4.67%
CVS Health Corp.
4.47%
Enbridge, Inc.
4.12%
JPMorgan Chase & Co.
4.03%
M&T Bank Corp.
3.92%
Altria Group, Inc.
3.86%
Devon Energy Corp.
3.82%
Accenture Plc
3.80%
Chevron Corp.
3.78%
Goldman Sachs Financial Square Government Fund
3.77%
Merck & Co., Inc.
3.61%
Phillips 66
3.42%
Emerson Electric Co.
3.22%
Comcast Corp.
3.18%
United Parcel Service, Inc.
3.10%
VTV
JPMorgan Chase & Co.
3.49%
Micron Technology, Inc.
3.44%
Berkshire Hathaway, Inc.
2.98%
ExxonMobil Holdings Corp.
2.39%
Johnson & Johnson
2.29%
Walmart, Inc.
1.81%
AbbVie, Inc.
1.64%
Cisco Systems, Inc.
1.52%
Bank of America Corp.
1.47%
UnitedHealth Group, Inc.
1.39%
Caterpillar, Inc.
1.39%
Chevron Corp.
1.38%
Procter & Gamble Co.
1.25%
The Home Depot, Inc.
1.23%
Merck & Co., Inc.
1.19%
Frequently asked questions about GEND and VTV
How have the GEND and VTV ETFs performed in 2026?
As of September 11, 2026, GEND is up 18.34% year-to-date (YTD), while VTV has returned 18.53%. That puts VTV better performer ahead so far this year.
Which ETF is attracting more investor money: GEND or VTV?
Year-to-date, the GEND ETF saw -$26M in flows, compared to +$6.56B for VTV.
Which ETF is more volatile: GEND or VTV?
Over the past year, GEND had a volatility of 10.25%, while VTV experienced 10.22%.
Which ETF is bigger: GEND or VTV?
As of September 11, 2026, GEND holds $4.96 M in assets under management (AUM), while VTV manages $191.71 B.
What sectors do the GEND and VTV ETFs invest in?
GEND leans toward sectors like Finance, Healthcare and Energy. Meanwhile, VTV focuses on Finance, Healthcare and Industrials.
What are the top holdings of the GEND ETF and VTV ETF?
GEND top holdings include Northern Trust Corp., CVS Health Corp. and Enbridge, Inc.. VTV holds in its top three: JPMorgan Chase & Co., Micron Technology, Inc. and Berkshire Hathaway, Inc..
Which ETF is more diversified: GEND or VTV?
GEND holds 33 securities with 56.77% of its assets in the top 15. VTV has 308 securities and a top 15 weight of 28.85%.
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