Global ETF Survey Is Live! 600+ ETF Professionals Weigh In. See Results →
A brief look at the ETF segments and solutions that have received the most net fund flows in February 2023.


Keep up with what matters in ETFs
Get timely ETF insights, market trends, and top ideas straight to your inbox.
Your newsletter subscriptions with us are subject to ETF Central's Privacy Policy and Terms and Conditions.
Gauging investor sentiment is a difficult task, particularly in an uncertain market environment. However, ETF fund flows can be a useful barometer in assessing sentiment and understanding investor behavior at a given point in time. For February 2023, ETF segments with the greatest net fund flows were Money Market Bonds ($ 8.40 bn), US Aggregate Bonds ($4.03 bn), European Blended Cap ($3.67 bn), Structured Products ($ 3.65 bn), and US Large Cap Value ($2.26 bn).
With 1,790 new products launched by July 2026, choosing is harder than ever. Our Global ETF Survey 2026, built on 620 professional investors and allocators, shows how active, fixed income, options-based and thematic ETFs are reshaping fund selection.

As noted in a previous article, the increased pace of US interest rate hikes has elevated the yield-generation potential and expectations for most interest-bearing investments. Presently, 6-month and 1-Year U.S. Treasuries are yielding approximately 5%, making them very appealing to both investors and savers. For the month, two iShares Treasury offerings – SHV and SGOV – received the most inflows. While performance among the top four funds was similar, the PGIM Ultra Short Bond ETF (PULS) was able to distinguish itself with a higher return performance. Looking forward, as the US Federal Reserve indicates its intention to continue raising interest rates, it can be reasonably assumed fund flows into his segment will increase over the calendar year.

Within the US Aggregate Bond segment, the Vanguard Total Bond Market (BND) garnered the most fund flows for the month. Given the downturn in equity market performance for the month, investors engaged in a flight to safety, pivoting towards US Treasuries or Multi-Sector fixed income solutions, such as BND. While similar ETFs, namely iShares Core U.S. Aggregate Bond ETF exhibited a similar fund flow and return performance profile to BND, the JP Morgan Ultra-Short Income (JPST) ETF truly differentiated itself from its top 5 segment cohorts, by having a positive return performance for the month.

Flows to the European stock category were primarily towards the JP Morgan BetaBuilders Europe ETF (BBEU). Increasingly, US investors are looking for investment opportunities beyond their borders and developed markets, such as Europe, are becoming areas of interest for many. As observed from the data, the magnitude of money flowing into the BBEU, relative to its peers, is indicative of the interest in said solution. From a performance perspective, the iShares MSCI Europe Financials ETF (EUFN) exhibited a positive return for the month.

Given the current market uncertainty, it is quite understandable why investors are taking a greater interest in structured product offerings. The JP Morgan Equity Premium ETF (JEPI) garnered the majority of fund flows in this segment for the month, as it has become a top-of-mind solution for market risk mitigation by many investors. The innovator S&P 500 Power Buffer ETF – February (PFEB) had the second largest fund flows for the month; as buffer ETFs have become one of the fastest-growing corners of the ETF market. From a performance perspective, the Global X S&P 500 Covered Call ETF performed the best among the top 5 ETFs in focus.

Against the backdrop of a ‘higher for longer’ interest rate environment, investors are pivoting their portfolios towards defensive sectors that are normally associated with value style investing. For the month of February 2023, the Vanguard Value ETF (VTV) garnered the most flows within this segment. The performance among the top 5 ETFs was relatively similar in nature.
Important: While fund flows represent a snapshot of where investor dollars are currently moving en masse, understanding how a particular solution fits within one’s overall portfolio is paramount. In examining ETF fund flows, investors can gain a general understanding of what asset classes and strategies are of interest within the broader landscape and assess their suitability for one’s own wealth generation journey.
Latest ETF News
See all ETF newsWhy IUSB Is Overtaking AGG as the Default Bond ETF for Investors


Beyond TLT: Treasury ETFs For the Long Duration Trade


MoneyShow Chart of the Day 9/30/26: Are Hyperscalers the New "Sovereigns?"


Advantages of ETFs over Mutual Funds1/6
Lower Costs
In this guide, we'll explore the advantages of ETFs over mutual funds, giving you valuable insights into why ETFs have gained significant popularity among investors like yourself.
Leveraged ETFs: Unlocking the Potential for Amplified Returns1/6
Understanding Leveraged ETFs
Explore leveraged ETFs: potential for amplified returns & risks. 5 ETFs to consider across equities, commodities & fixed income.
What is a Leveraged ETF?1/6
Introducing Leveraged and Inverse ETFs
In this guide, we'll dive into the world of leveraged ETFs, exploring their definition, mechanics, potential risks, and rewards.
First Look ETF
First Look ETF: Income, International, and Cash Flow ETFs
In this season 6 episode of First Look ETF, Stephanie Stanton @etfguide examines the latest ETF marketplace trends with NYSE and guests.

ETF Trends
ETF Industry KPIs October 5, 2026
This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

ETF Trends
ETF Industry KPIs September 28, 2026
This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

ETF Trends
ETF Industry KPIs September 22, 2026
This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.
