DIVLvsVTVETF Comparison
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Madison Dividend Value ETF (DIVL) belongs to the US High Dividend segment. Vanguard Value ETF (VTV) is part of the US Large Cap Value segment. DIVL's top 3 sector exposures are Energy, Industrials and Health Care. In contrast, VTV's top sector exposures are Financials, Health Care and Industrials. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.03% for VTV. DIVL is up 9.27% year-to-date (YTD) with -$5M in YTD flows. VTV performs worse with 8.42% YTD performance, and +$2.81B in YTD flows. Run a side-by-side ETF comparison of DIVL and VTV below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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DIVL vs VTV performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 05/01/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | DIVL VTV | +2.40%+4.71% | +1.78%+2.80% | +9.27%+8.42% | +20.63%+26.64% | n/a+57.08% | n/a+69.11% |
| Flows | DIVL VTV | -+$585M | -$4M+$2.62B | -$5M+$2.81B | -$6M+$11.43B | -+$20.61B | -+$43.18B |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | DIVL VTV | +12.00%+11.81% | +10.83%+10.59% | n/a+12.25% | n/a+14.09% |
| Max drawdown | DIVL VTV | -6.99%-6.35% | -6.99%-6.35% | n/a-14.39% | n/a-17.11% |
| Max drawdown duration | DIVL VTV | 60d59d | 60d59d | n/a212d | n/a455d |
Trading data
DIVL | VTV | |
Last sale 5/4/2026 at 1:30 PM | $24.65 | $204.65 |
| Previous close 05/01/2026 | $24.91 | $205.95 |
| Consolidated volume 05/01/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of April 30, 2026
1-year trailing difference
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DIVL
is actively managed and doesn’t replicate an indexDIVL | VTV | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 5/4/2026 at 1:30 PM
Live
Closed
DIVL | VTV | |
|---|---|---|
| Last price | $24.65 | $204.65 |
| 1D performance | -1.04% | -0.63% |
| AuM | $61.59 M | $172.63 B |
| E/R | 0.65% | 0.03% |
Characteristics
DIVL | VTV | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Madison Investments | Vanguard |
| Benchmark | - | CRSP U.S. Large Cap Value Index |
| N° of holdings | 37 | 296 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | August 15, 2023 | January 26, 2004 |
| ESG | No | No |
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Exposure
Countries
DIVL
USA
89.01%
Other
10.99%
VTV
USA
93.71%
Other
6.29%
Sectors
DIVL
Energy
18.8%
Industrials
16.45%
Health Care
13.49%
Financials
11.36%
Consumer Staples
8.58%
Consumer Discreti.
8%
Other
23.32%
VTV
Financials
21.48%
Health Care
14.96%
Industrials
13.51%
Information Techn.
10.5%
Consumer Staples
8.98%
Energy
8.73%
Other
21.84%
Diversification
DIVL
Total weight of top 15 holdings out of 15
57.18%
VTV
Total weight of top 15 holdings out of 15
27.06%
Top 15 holdings
Data as of March 31, 2026
DIVL
EXXON
5.56%
CHEVRON TEXACO
5.42%
JOHNSON&JOHNSON
5.26%
NEXTERA ENERGY
4.35%
CME GROUP
4.28%
HONEYWELL INTL
3.93%
PROCTERGAMBLE
3.76%
CONOCOPHILLIPS
3.75%
TEXAS INSTRUMENTS
3.33%
UNION PACIFIC U
3.08%
ILLINOIS TOOL
3.08%
ABBVIE
3.02%
HOME DEPOT
2.82%
MEDTRONIC PLC
2.78%
SCHLUMBERGER
2.76%
VTV
BERKSHIRE HATHWAY
3.05%
JPMORGAN CHASE
3.03%
EXXON
2.89%
JOHNSON&JOHNSON
2.41%
WALMART INC
2.23%
CHEVRON TEXACO
1.61%
ABBVIE
1.57%
MICRON TECHNOLOGY
1.56%
PROCTERGAMBLE
1.37%
CATERPILLAR
1.35%
HOME DEPOT
1.34%
BK OF AMERICA CO
1.23%
MERCK & CO INC
1.22%
CISCO-T
1.13%
COCA-COLA
1.07%
Frequently asked questions about DIVL and VTV
How have the DIVL and VTV ETFs performed in 2026?
As of May 1, 2026, DIVL is up 9.27% year-to-date (YTD), while VTV has returned 8.42%. That puts DIVL better performer ahead so far this year.
Which ETF is attracting more investor money: DIVL or VTV?
Year-to-date, the DIVL ETF saw -$5M in flows, compared to +$2.81B for VTV.
Which ETF is more volatile: DIVL or VTV?
Over the past year, DIVL had a volatility of 10.83%, while VTV experienced 10.59%.
Which ETF is bigger: DIVL or VTV?
As of May 1, 2026, DIVL holds $61.59 M in assets under management (AUM), while VTV manages $172.63 B.
What sectors do the DIVL and VTV ETFs invest in?
DIVL leans toward sectors like Energy, Industrials and Health Care. Meanwhile, VTV focuses on Financials, Health Care and Industrials.
What are the top holdings of the DIVL ETF and VTV ETF?
DIVL top holdings include EXXON, CHEVRON TEXACO and JOHNSON&JOHNSON. VTV holds in its top three: BERKSHIRE HATHWAY, JPMORGAN CHASE and EXXON.
Which ETF is more diversified: DIVL or VTV?
DIVL holds 38 securities with 57.18% of its assets in the top 15. VTV has 309 securities and a top 15 weight of 27.06%.
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