DIVLvsVTVETF Comparison
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Madison Dividend Value ETF (DIVL) belongs to the US High Dividend segment. Vanguard Value ETF (VTV) is part of the US Large Cap Value segment. DIVL's top 3 sector exposures are Industrials, Energy and Financials. In contrast, VTV's top sector exposures are Financials, Health Care and Industrials. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.03% for VTV. DIVL is up 7.33% year-to-date (YTD) with -$5M in YTD flows. VTV performs better with 14.01% YTD performance, and +$8.43B in YTD flows. Run a side-by-side ETF comparison of DIVL and VTV below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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DIVL vs VTV performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 06/18/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | DIVL VTV | -2.01%+4.41% | +2.04%+10.66% | +7.33%+14.01% | +13.81%+27.80% | n/a+64.64% | n/a+81.52% |
| Flows | DIVL VTV | -+$5.03B | -$2M+$4.39B | -$5M+$8.43B | -$6M+$16.13B | -+$28.09B | -+$44.42B |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | DIVL VTV | +11.20%+11.31% | +10.73%+10.35% | n/a+12.20% | n/a+14.05% |
| Max drawdown | DIVL VTV | -3.21%-1.77% | -6.99%-6.35% | n/a-14.39% | n/a-17.11% |
| Max drawdown duration | DIVL VTV | 49d6d | 108d59d | n/a212d | n/a455d |
Trading data
DIVL | VTV | |
Last sale 6/18/2026 at 1:30 PM | $24.41 | $216.50 |
| Previous close 06/18/2026 | $24.48 | $216.09 |
| Consolidated volume 06/18/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of May 29, 2026
1-year trailing difference
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DIVL
is actively managed and doesn’t replicate an indexDIVL | VTV | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 6/18/2026 at 1:30 PM
Live
Closed
DIVL | VTV | |
|---|---|---|
| Last price | $24.41 | $216.50 |
| 1D performance | -0.28% | +0.19% |
| AuM | $60.39 M | $187.19 B |
| E/R | 0.65% | 0.03% |
Characteristics
DIVL | VTV | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Madison Investments | Vanguard |
| Benchmark | - | CRSP U.S. Large Cap Value Index |
| N° of holdings | 37 | 296 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | August 15, 2023 | January 26, 2004 |
| ESG | No | No |
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Exposure
Countries
DIVL
USA
88.73%
Other
11.27%
VTV
USA
93.56%
Other
6.44%
Sectors
DIVL
Industrials
17.11%
Energy
16.72%
Financials
11.78%
Health Care
11.51%
Consumer Staples
8.42%
Information Techn.
8.07%
Other
26.39%
VTV
Financials
21.42%
Health Care
14.09%
Industrials
13.56%
Information Techn.
12.75%
Consumer Staples
8.79%
Energy
7.97%
Other
21.41%
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Diversification
DIVL
Total weight of top 15 holdings out of 15
56.26%
VTV
Total weight of top 15 holdings out of 15
27.5%
Top 15 holdings
Data as of April 30, 2026
DIVL
JOHNSON&JOHNSON
4.78%
TEXAS INSTRUMENTS
4.70%
EXXON
4.70%
CHEVRON TEXACO
4.64%
NEXTERA ENERGY
4.38%
CME GROUP
3.96%
PROCTERGAMBLE
3.77%
HONEYWELL INTL
3.64%
UNION PACIFIC U
3.38%
ANALOG DEVICES
3.37%
CONOCOPHILLIPS
3.36%
ILLINOIS TOOL
3.19%
SCHLUMBERGER
2.89%
HOME DEPOT
2.83%
LOWE'S COS INC
2.67%
VTV
JPMORGAN CHASE
3.09%
BERKSHIRE HATHWAY
2.86%
EXXON
2.49%
MICRON TECHNOLOGY
2.26%
WALMART INC
2.24%
JOHNSON&JOHNSON
2.15%
CATERPILLAR
1.61%
INTEL-T
1.46%
ABBVIE
1.45%
CHEVRON TEXACO
1.42%
PROCTERGAMBLE
1.33%
BK OF AMERICA CO
1.32%
UNITEDHEALTH GRP
1.30%
HOME DEPOT
1.27%
CISCO-T
1.26%
Frequently asked questions about DIVL and VTV
How have the DIVL and VTV ETFs performed in 2026?
As of June 18, 2026, DIVL is up 7.33% year-to-date (YTD), while VTV has returned 14.01%. That puts VTV better performer ahead so far this year.
Which ETF is attracting more investor money: DIVL or VTV?
Year-to-date, the DIVL ETF saw -$5M in flows, compared to +$8.43B for VTV.
Which ETF is more volatile: DIVL or VTV?
Over the past year, DIVL had a volatility of 10.73%, while VTV experienced 10.35%.
Which ETF is bigger: DIVL or VTV?
As of June 18, 2026, DIVL holds $60.39 M in assets under management (AUM), while VTV manages $187.19 B.
What sectors do the DIVL and VTV ETFs invest in?
DIVL leans toward sectors like Industrials, Energy and Financials. Meanwhile, VTV focuses on Financials, Health Care and Industrials.
What are the top holdings of the DIVL ETF and VTV ETF?
DIVL top holdings include JOHNSON&JOHNSON, TEXAS INSTRUMENTS and EXXON. VTV holds in its top three: JPMORGAN CHASE, BERKSHIRE HATHWAY and EXXON.
Which ETF is more diversified: DIVL or VTV?
DIVL holds 38 securities with 56.26% of its assets in the top 15. VTV has 309 securities and a top 15 weight of 27.5%.
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