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DIVLvsDGROETF Comparison

ETF 1
DIVL

Madison Dividend Value ETF

This fund is part of
US High Dividend
-0.24%
VS
ETF 2
DGRO

iShares Core Dividend Growth ETF

This fund is part of
US High Dividend
-0.24%

Madison Dividend Value ETF (DIVL) and iShares Core Dividend Growth ETF (DGRO) belong to the same industry segment: US High Dividend. In contrast, DGRO's top sector exposures are Finance, Technology and Healthcare. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.08% for DGRO. DIVL is up 17.23% year-to-date (YTD) with -$6M in YTD flows. DGRO performs better with 18.36% YTD performance, and +$3.06B in YTD flows. Run a side-by-side ETF comparison of DIVL and DGRO below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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DIVL vs DGRO performance and flow charts

Performance

0246810%Sep 30Oct 7Oct 14Oct 21Oct 28

Cumulative Flows

0 M50 M100 M150 M200 M250 MSep 30Oct 7Oct 14Oct 21Oct 28

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Historic performance and flows
Data as of 10/30/2026
1M3MYTD1Y3Y5Y
Perf.
DIVL
DGRO
+9.14%+7.51%
+5.29%+4.07%
+17.23%+18.36%
+19.71%+21.12%
+56.20%+80.71%
n/a+70.72%
Flows
DIVL
DGRO
-$620K+$255M
-$2M+$856M
-$6M+$3.06B
-$6M+$3.77B
-$20M+$6.23B
-+$9.85B
Volatility and drawdown
3M1Y3Y5Y
Volatility
DIVL
DGRO
+8.88%+8.65%
+10.70%+9.64%
+12.13%+11.70%
n/a+13.79%
Max drawdown
DIVL
DGRO
-6.06%-5.35%
-6.99%-6.47%
-13.56%-13.94%
n/a-19.37%
Max drawdown duration
DIVL
DGRO
58d63d
147d77d
211d208d
n/a708d
Trading data

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DIVL
DGRO
Last sale
11/2/2026 at 8:56 PM
$26.52
$81.27
Previous close
10/30/2026
$26.39
$81.03
Consolidated volume
10/30/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of October 30, 2026
1-year trailing difference

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DIVL
is actively managed and doesn’t replicate an index

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DIVL
DGRO
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 11/2/2026 at 8:56 PM
Live
Closed
DIVL
DGRO
Last price
$26.52
$81.27
1D performance
+0.49%
+0.29%
AuM$64.17 M$45.26 B
E/R0.65%0.08%
Characteristics
DIVL
DGRO
Management strategyActivePassive
ProviderMadison InvestmentsiShares
Benchmark-Morningstar US Dividend Growth Index
N° of holdings-386
Asset class-Equities
Trailing 12m distribution yield
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Inception dateAugust 15, 2023June 10, 2014
ESGNoNo
Exposure

Countries

DIVL
Data will be available soon
DGRO
USA
95.11%
Other
4.89%

Sectors

DIVL
Data will be available soon
DGRO
Finance
18.95%
Technology
18.84%
Healthcare
17.39%
Consumer Non-Cycl.
12.93%
Industrials
9.36%
Other
22.52%
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Diversification

DIVL
Data will be available soon
DGRO

Total weight of top 15 holdings out of 15

36.19%

Top 15 holdings

Data as of January 1, 1970
DIVL
Data will be available soon
DGRO
Microsoft Corp.
3.22%
Apple, Inc.
3.16%
ExxonMobil Holdings Corp.
3.11%
AbbVie, Inc.
2.91%
Johnson & Johnson
2.90%
JPMorgan Chase & Co.
2.80%
Broadcom Inc.
2.78%
Procter & Gamble Co.
2.34%
Philip Morris International, Inc.
2.23%
The Home Depot, Inc.
1.92%
Merck & Co., Inc.
1.89%
The Coca-Cola Co.
1.89%
UnitedHealth Group, Inc.
1.79%
PepsiCo, Inc.
1.74%
Cisco Systems, Inc.
1.52%
Frequently asked questions about DIVL and DGRO

How have the DIVL and DGRO ETFs performed in 2026?

As of October 30, 2026, DIVL is up 17.23% year-to-date (YTD), while DGRO has returned 18.36%. That puts DGRO better performer ahead so far this year.

Which ETF is attracting more investor money: DIVL or DGRO?

Year-to-date, the DIVL ETF saw -$6M in flows, compared to +$3.06B for DGRO.

Which ETF is more volatile: DIVL or DGRO?

Over the past year, DIVL had a volatility of 10.7%, while DGRO experienced 9.64%.

Which ETF is bigger: DIVL or DGRO?

As of October 30, 2026, DIVL holds $64.17 M in assets under management (AUM), while DGRO manages $45.26 B.

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