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As ETFs move beyond tracking error, risk doesn’t disappear. It shifts into discretion, where it becomes harder to measure, monitor, and truly understand.

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The rules of ETF liquidity have evolved, but many issuers are still building for a market that no longer exists
Launching an ETF doesn’t create AUM. It creates the next phase of work.
Markets can trade 24 hours a day, but liquidity only shows up when it can be hedged.
Before an ETF ever trades, one behind-the-scenes decision can shape its entire future.
They were built to multiply opportunity. What they also multiplied were the lessons.
ETF liquidity doesn’t just happen, it’s built every day by firms willing to take risk.
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Asset TV
The ETF Show - Investors Can Fight Healthcare Inflation with Newly Launched ETFs
Adam Schenck, Principal and Managing Director of Fund Services at Milliman joined The ETF Show to discuss Milliman's first ETFs designed to hedge against rising healthcare inflation.

ETF Trends
ETF Industry KPIs April 20, 2026
The ETF Industry saw 14 New Launches, 1 Ticker Change and 16 closures last week.

Asset TV
The ETF Show - Investors Run to Cash Alternatives as Markets Remain Volatile
Jason England, Portfolio Manager and Fixed Income Strategist from Simplify joined The ETF Show to discuss investor allocations to fixed income as markets continue on their rollercoaster ride.

ETF Trends
ETF Industry KPIs March 30, 2026
The ETF Industry saw 33 New Launches, 1 Ticker Change and 9 closures last week.

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