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The ETF industry's tax efficiency has been a major advantage for decades. The question is whether aggressive innovation could put it at risk.

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Some of the most important ETF launch decisions happen before the first document is filed.
The most important question about an ETF isn't how it performed. It's what it was designed to accomplish.
Innovation doesn't end with product design. It depends on the market-making ecosystem that turns ideas into tradable ETFs.
The metrics that defined yesterday's ETFs may not be the ones that matter most today.
The SpaceX IPO may have revealed a new ETF trade, one that lets temporary capital capture scarce IPO allocations at the expense of long-term shareholders.
Every successful ETF started small. So why do investors avoid them?
Your ETF may own 500 stocks, but how many actually drive your returns?
Understanding what an ETF owns is important. Understanding how it trades can be just as critical.
ETF spreads are often treated as a direct cost to investors. In reality, many of the same trading frictions exist throughout traditional asset management, they are simply less visible.
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This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

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First Look ETF
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