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Understanding what an ETF owns is important. Understanding how it trades can be just as critical.

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ETF spreads are often treated as a direct cost to investors. In reality, many of the same trading frictions exist throughout traditional asset management, they are simply less visible.
The ETF industry is becoming more modular, specialized, and accessible, but the fundamentals of ETF success remain as demanding as ever.
As leveraged commodity ETFs evolve, understanding how they interact with the markets they track is becoming increasingly important.
As ETFs move beyond tracking error, risk doesn’t disappear. It shifts into discretion, where it becomes harder to measure, monitor, and truly understand.
The rules of ETF liquidity have evolved, but many issuers are still building for a market that no longer exists
Launching an ETF doesn’t create AUM. It creates the next phase of work.
Markets can trade 24 hours a day, but liquidity only shows up when it can be hedged.
Before an ETF ever trades, one behind-the-scenes decision can shape its entire future.
They were built to multiply opportunity. What they also multiplied were the lessons.
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Asset TV
The ETF Show - New Autism-Impact ETF Launched
Defiance ETFs has launched the first ETF, $ASD, focused on the autism ecosystem, investing in companies that provide services, products, and research related to autism and neurodivergence.

ETF Trends
ETF Industry KPIs June 1, 2026
The ETF Industry saw 22 New Launches, 1 Ticker Change and 1 closure last week.

ETF Trends
ETF Industry KPIs May 20, 2026
The ETF Industry saw 44 New Launches, 3 Mutual Fund Conversions and 9 closures last week.

Asset TV
The ETF Show - Politics Becomes Investable Trade through ETFs
Dan Weiskopf, Senior Portfolio Manager at Tidal Financial Group spoke with the ETF Show about Subversive ETFs that help investors trade like politicians.

Direxion partnered with Compound Insights and Vanda to explore what’s driving the evolution of active trading — and how active traders are using leveraged and inverse funds across equities, single stocks, commodities, and volatility.
