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DIVLvsSCHDETF Comparison

ETF 1
DIVL

Madison Dividend Value ETF

This fund is part of
US High Dividend
-0.24%
VS
ETF 2
SCHD

Schwab U.S. Dividend Equity ETF

This fund is part of
US High Dividend
-0.24%

Madison Dividend Value ETF (DIVL) and Schwab U.S. Dividend Equity ETF (SCHD) belong to the same industry segment: US High Dividend. In contrast, SCHD's top sector exposures are Consumer Non-Cyclicals, Healthcare and Energy. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.06% for SCHD. DIVL is up 17.23% year-to-date (YTD) with -$6M in YTD flows. SCHD performs better with 33.6% YTD performance, and +$25.22B in YTD flows. Run a side-by-side ETF comparison of DIVL and SCHD below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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DIVL vs SCHD performance and flow charts

Performance

0246810%Sep 30Oct 7Oct 14Oct 21Oct 28

Cumulative Flows

0 B0.5 B1 B1.5 B2 BSep 30Oct 7Oct 14Oct 21Oct 28

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Historic performance and flows
Data as of 10/30/2026
1M3MYTD1Y3Y5Y
Perf.
DIVL
SCHD
+9.14%+9.97%
+5.29%+8.02%
+17.23%+33.60%
+19.71%+38.77%
+56.20%+76.93%
n/a+65.21%
Flows
DIVL
SCHD
-$620K+$2.39B
-$2M+$9.77B
-$6M+$25.22B
-$6M+$25.85B
-$20M+$41.48B
-+$63.24B
Volatility and drawdown
3M1Y3Y5Y
Volatility
DIVL
SCHD
+8.88%+11.30%
+10.70%+11.55%
+12.13%+13.20%
n/a+14.44%
Max drawdown
DIVL
SCHD
-6.06%-6.85%
-6.99%-6.85%
-13.56%-16.07%
n/a-16.85%
Max drawdown duration
DIVL
SCHD
58d58d
147d58d
211d402d
n/a714d
Trading data

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DIVL
SCHD
Last sale
11/2/2026 at 8:56 PM
$26.52
$35.93
Previous close
10/30/2026
$26.39
$35.78
Consolidated volume
10/30/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of October 30, 2026
1-year trailing difference

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DIVL
is actively managed and doesn’t replicate an index

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DIVL
SCHD
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
Main metrics
Last update 11/2/2026 at 8:56 PM
Live
Closed
DIVL
SCHD
Last price
$26.52
$35.93
1D performance
+0.49%
+0.41%
AuM$64.17 M$121.09 B
E/R0.65%0.06%
Characteristics
DIVL
SCHD
Management strategyActivePassive
ProviderMadison InvestmentsSchwab ETFs
Benchmark-Dow Jones U.S. Dividend 100 Index
N° of holdings-98
Asset class-Equities
Trailing 12m distribution yield
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Inception dateAugust 15, 2023October 20, 2011
ESGNoNo
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Exposure

Countries

DIVL
Data will be available soon
SCHD
USA
95.53%
Other
4.47%

Sectors

DIVL
Data will be available soon
SCHD
Consumer Non-Cycl.
20.13%
Healthcare
18.96%
Energy
14.2%
Technology
12.87%
Finance
9.6%
Other
24.24%
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Diversification

DIVL
Data will be available soon
SCHD

Total weight of top 15 holdings out of 15

59.23%

Top 15 holdings

Data as of January 1, 1970
DIVL
Data will be available soon
SCHD
QUALCOMM, Inc.
4.81%
Texas Instruments Incorporated
4.46%
The Coca-Cola Co.
4.20%
Procter & Gamble Co.
4.15%
Merck & Co., Inc.
4.11%
Chevron Corp.
4.08%
Verizon Communications, Inc.
3.97%
ConocoPhillips
3.96%
UnitedHealth Group, Inc.
3.95%
The Home Depot, Inc.
3.86%
Amgen, Inc.
3.86%
Abbott Laboratories
3.85%
PepsiCo, Inc.
3.84%
Bristol Myers Squibb Co.
3.20%
Altria Group, Inc.
2.93%
Frequently asked questions about DIVL and SCHD

How have the DIVL and SCHD ETFs performed in 2026?

As of October 30, 2026, DIVL is up 17.23% year-to-date (YTD), while SCHD has returned 33.6%. That puts SCHD better performer ahead so far this year.

Which ETF is attracting more investor money: DIVL or SCHD?

Year-to-date, the DIVL ETF saw -$6M in flows, compared to +$25.22B for SCHD.

Which ETF is more volatile: DIVL or SCHD?

Over the past year, DIVL had a volatility of 10.7%, while SCHD experienced 11.55%.

Which ETF is bigger: DIVL or SCHD?

As of October 30, 2026, DIVL holds $64.17 M in assets under management (AUM), while SCHD manages $121.09 B.

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