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SFLRvsESGUETF Comparison

ETF 1
SFLR

Innovator Equity Managed Floor ETF

This fund is part of
Options Strategies
+0.04%
VS
ETF 2
ESGU

iShares ESG Aware MSCI USA ETF

This fund is part of
US Large Cap
+0.01%

Innovator Equity Managed Floor ETF (SFLR) belongs to the Options Strategies segment. iShares ESG Aware MSCI USA ETF (ESGU) is part of the US Large Cap segment. Both ETFs have the same top 3 sector exposures: Technology, Finance and Healthcare. SFLR is more expensive with a Total Expense Ratio (TER) of 0.89%, versus 0.15% for ESGU. SFLR is up 3.71% year-to-date (YTD) with +$722M in YTD flows. ESGU performs better with 9.3% YTD performance, and +$826M in YTD flows. Run a side-by-side ETF comparison of SFLR and ESGU below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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SFLR vs ESGU performance and flow charts

Performance

-0.50.00.51.01.52.0%Jun 29Jul 7Jul 14Jul 21

Cumulative Flows

0 M50 M100 M150 MJun 29Jul 7Jul 14Jul 21

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Historic performance and flows
Data as of 07/27/2026
1M3MYTD1Y3Y5Y
Perf.
SFLR
ESGU
-0.64%-0.32%
+3.87%+4.36%
+3.71%+9.30%
+10.64%+17.70%
+45.54%+68.43%
n/a+71.48%
Flows
SFLR
ESGU
+$64M+$163M
+$403M+$630M
+$722M+$826M
+$1.09B+$1.29B
+$1.82B-$2.30B
--$7.67B
Volatility and drawdown
3M1Y3Y5Y
Volatility
SFLR
ESGU
+10.55%+12.95%
+9.74%+13.05%
+10.15%+15.31%
n/a+17.40%
Max drawdown
SFLR
ESGU
-3.78%-4.62%
-6.81%-9.25%
-12.23%-19.24%
n/a-26.18%
Max drawdown duration
SFLR
ESGU
55d55d
113d76d
139d153d
n/a722d
Trading data

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SFLR
ESGU
Last sale
7/28/2026 at 7:05 PM
$38.24
$162.54
Previous close
07/27/2026
$38.14
$162.09
Consolidated volume
07/27/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of June 30, 2026
1-year trailing difference

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SFLR
is actively managed and doesn’t replicate an index

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SFLR
ESGU
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 7/28/2026 at 7:05 PM
Live
Closed
SFLR
ESGU
Last price
$38.24
$162.54
1D performance
+0.26%
+0.28%
AuM$2.10 B$17.72 B
E/R0.89%0.15%
Characteristics
SFLR
ESGU
Management strategyActivePassive
ProviderInnovatoriShares
Benchmark-MSCI USA Extended ESG Focus Index
N° of holdings185275
Asset class-Equities
Trailing 12m distribution yield
Join
Join
Inception dateNovember 9, 2022December 1, 2016
ESGNoYes
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Exposure

Countries

SFLR
USA
95.96%
Other
4.04%
ESGU
USA
96.93%
Other
3.07%

Sectors

SFLR
Technology
43.99%
Finance
12.72%
Healthcare
9.26%
Consumer Non-Cycl.
8.6%
Industrials
7.52%
Other
17.91%
ESGU
Technology
45.61%
Finance
13.26%
Healthcare
9.44%
Industrials
8.28%
Consumer Non-Cycl.
7.68%
Other
15.74%
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Diversification

SFLR

Total weight of top 15 holdings out of 15

43.55%
ESGU

Total weight of top 15 holdings out of 15

41.56%

Top 15 holdings

Data as of June 30, 2026
SFLR
NVIDIA Corp.
7.11%
Apple, Inc.
6.53%
Microsoft Corp.
4.01%
Amazon.com, Inc.
3.63%
Alphabet, Inc.
3.12%
Broadcom Inc.
2.81%
Alphabet, Inc.
2.68%
Micron Technology, Inc.
2.41%
Eli Lilly & Co.
1.80%
Meta Platforms, Inc.
1.77%
Tesla, Inc.
1.71%
JPMorgan Chase & Co.
1.70%
Advanced Micro Devices, Inc.
1.63%
Johnson & Johnson
1.34%
Berkshire Hathaway, Inc.
1.30%
ESGU
NVIDIA Corp.
7.14%
Apple, Inc.
6.46%
Microsoft Corp.
4.08%
Alphabet, Inc.
3.54%
Amazon.com, Inc.
3.49%
Broadcom Inc.
2.64%
Alphabet, Inc.
2.16%
Micron Technology, Inc.
1.98%
Tesla, Inc.
1.81%
Meta Platforms, Inc.
1.78%
Advanced Micro Devices, Inc.
1.49%
Eli Lilly & Co.
1.47%
JPMorgan Chase & Co.
1.33%
Applied Materials, Inc.
1.11%
Visa, Inc.
1.08%
Frequently asked questions about SFLR and ESGU

How have the SFLR and ESGU ETFs performed in 2026?

As of July 27, 2026, SFLR is up 3.71% year-to-date (YTD), while ESGU has returned 9.3%. That puts ESGU better performer ahead so far this year.

Which ETF is attracting more investor money: SFLR or ESGU?

Year-to-date, the SFLR ETF saw +$722M in flows, compared to +$826M for ESGU.

Which ETF is more volatile: SFLR or ESGU?

Over the past year, SFLR had a volatility of 9.74%, while ESGU experienced 13.05%.

Which ETF is bigger: SFLR or ESGU?

As of July 27, 2026, SFLR holds $2.10 B in assets under management (AUM), while ESGU manages $17.72 B.

What sectors do the SFLR and ESGU ETFs invest in?

SFLR leans toward sectors like Technology, Finance and Healthcare. Meanwhile, ESGU focuses on Technology, Finance and Healthcare.

What are the top holdings of the SFLR ETF and ESGU ETF?

SFLR top holdings include NVIDIA Corp., Apple, Inc. and Microsoft Corp.. ESGU holds in its top three: NVIDIA Corp., Apple, Inc. and Microsoft Corp..

Which ETF is more diversified: SFLR or ESGU?

SFLR holds 187 securities with 43.55% of its assets in the top 15. ESGU has 278 securities and a top 15 weight of 41.56%.

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