New

Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →

Advertisement
ETF Central logo
Advertisement
SFLR
Active ETF
NYSE

Innovator Equity Managed Floor ETF

This ETF provides exposure to Large Cap US Equities Read more

Active ETF
Last update 3/13/2026 at 4:28 PM
Live
Closed
This fund is part of
Options Strategies
-1.02%
Last Price
$36.04
% Change
-0.08%
1W flows
+$7M
1m flows
+$84M
AuM
$1.49B
E/R
0.89%
Find out how industry players manage ETF portfolios.  Discover our library of Model portfolios

Similar ETFs

See all
Active ETF

1w perf
-1.42%
E/R
0.29%
Compare with SFLR
Active ETF

1w perf
-0.67%
E/R
0.29%
Compare with SFLR
Passive ETF

1w perf
-2.48%
E/R
0.29%
Compare with SFLR
Advertisement

Trading data

Last sale
3/13/2026 at 4:28 PM
$36.04
Previous close
$36.07
Consolidated volume
03/12/2026
Join for free
Average volume
30 days
Join for free
Average discount or premium
30 days
Join for free
Average Bid/Ask spread
30 days
Join for free

SFLR performance and flow charts

Performance

-1.0-0.50.00.51.0%Feb 12Feb 20Feb 27Mar 6

Flows

0 M20 M40 M60 M80 M

Get all the metrics on this page, and more, through a reliable ETF data feed

Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Historic performance and flows

Data as of March 12, 2026
1M3MYTD1Y3Y5Y
Perf.-1.27%-1.59%-1.93%+15.74%+59.25%
Flows+$84M+$221M+$194M+$645M+$1.32B-
Data as of March 12, 2026

Volatility and drawdown

3M1Y3Y5Y
Volatility+9.32%+10.71%+9.95%
Max drawdown
-3.34%-7.44%-12.23%
Max drawdown duration
59d49d139dN/A
Time to recover
N/A36d92dN/A

Exposure

Data as of January 31, 2026

Countries

USA
93.78%
Other
6.22%

Sectors

Information Technology
32.68%
Communication Services
10.75%
Consumer Discretionary
10.38%
Financials
10.03%
Health Care
9.01%
Other
27.15%

Diversification

Total weight of top 15 holdings out of 186

45.67%

Top 15 Holdings

NVIDIA
7.66%
APPLE
6.42%
MICROSOFT-T
6.13%
AMAZON.COM INC
4.02%
ALPHABET INC-CL
3.19%
ALPHABET INC-CL
2.73%
BROADCOM LIMITED
2.71%
META PLATFORMS
2.58%
TESLA
2.02%
JPMORGAN CHASE
1.72%
LILLY
1.66%
JOHNSON&JOHNSON
1.37%
BERKSHIRE HATHWAY
1.26%
VISA INCORPORATION
1.11%
WALMART INC
1.09%

Characteristics

This fund is actively managed; it does not track an index.

This share class generates a stream of income by distributing dividends.

Management strategyActive
ProviderInnovator
N° of holdings186
Dividend policyDistributing
Trailing 12m distribution yield
Join for free
Inception dateNovember 9, 2022
ESGNo

The ETF Institute® is now affiliated with ETF Central

The CETF certification is the only FINRA listed professional designation focused on ETFs.

Advertisement
Advertisement
Advertisement
Frequently asked questions about SFLR

What type of ETF is SFLR?

SFLR is a Active ETF that provides exposure to Equity assets. It is managed by Innovator.

What does SFLR invest in?

This ETF provides exposure to Large Cap US Equities. It is part of the segment: Options Strategies.

What is the expense ratio of SFLR?

The total expense ratio (TER) of SFLR is 0.89%, representing the annual fee charged by the fund manager.

When was SFLR launched?

SFLR was launched on November 9, 2022, marking its entry into the ETF market.

Who is the issuer of SFLR?

SFLR is issued by Innovator.

What is the AUM of SFLR?

As of March 12, 2026, SFLR manages $1.49 B, reflecting the total assets held in the fund.

How has SFLR performed recently?

As of March 12, 2026, SFLR delivered a return of -1.27% over the past month (1M performance), -1.59% over the past three months (3M), and -1.93% year-to-date (YTD).

What are the recent fund flows for SFLR?

As of March 12, 2026, SFLR has seen net flows of +$84M in the past month (1M flow) and +$194M year-to-date (YTD).

Does SFLR pay dividends?

As of March 12, 2026, SFLR has a trailing 12-month distribution yield of 0.33%.

How many holdings are in SFLR

As of January 31, 2026, SFLR holds 186 securities in its portfolio. This level of diversification can influence the fund’s risk profile and exposure to individual assets.

How diversified is SFLR?

As of January 31, 2026, SFLR holds 186 securities, with 45.67% of its assets concentrated in its top 15 holdings.

What are the top holdings of SFLR?

As of January 31, 2026, SFLR holds a portfolio of 186 underlyings, with its largest positions including NVIDIA, APPLE and MICROSOFT-T. These top holdings play a significant role in shaping the fund’s performance and exposure.

What countries or regions does SFLR invest in?

As of January 31, 2026, SFLR has its largest geographic exposures in USA.

What sectors or themes does SFLR focus on?

As of January 31, 2026, SFLR is primarily exposed to Information Technology, Communication Services and Consumer Discretionary.

Advertisement
Advertisement
ETF U
Become a better investor with NYSE: The Home of ETFs
Visit the ETF U homepage
ETF Guides
Advertisement

Recent educational content

The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring

Asset TV

The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring

Lance McGray, Managing Director and Head of ETF Product at Advisors Asset Management joins The ETF Show.

Asset TV
By Asset TV · March 6, 2026
What's the Fund | Thrivent Small Cap Value ETF (Ticker: TSCV)

What’sTheFund

What's the Fund | Thrivent Small Cap Value ETF (Ticker: TSCV)

Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Small Cap Value ETF (TSCV).

NYSE logo
By NYSE · March 6, 2026
What's the Fund | Thrivent Small-Mid Cap Equity ETF (Ticker: TSME)

What’sTheFund

What's the Fund | Thrivent Small-Mid Cap Equity ETF (Ticker: TSME)

Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Small-Mid Cap Equity ETF (TSME).

NYSE logo
By NYSE · March 6, 2026
What's the Fund | Thrivent Mid Cap Value ETF (Ticker: TMVE)

What’sTheFund

What's the Fund | Thrivent Mid Cap Value ETF (Ticker: TMVE)

Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Mid Cap Value ETF (TMVE).

NYSE logo
By NYSE · March 6, 2026

Browse all educational columns

Advertisement
The Active Trader Report

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up

Direxion partnered with Compound Insights and Vanda to explore what’s driving the evolution of active trading — and how active traders are using leveraged and inverse funds across equities, single stocks, commodities, and volatility.

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up