SDOGvsNOBLETF Comparison

ETF 1

SDOG

ALPS Sector Dividend Dogs ETF

This fund is part of

US High Dividend

+0.22%

Full SDOG fund page

ETF 2

NOBL

ProShares S&P 500 Dividend Aristocrats ETF

This fund is part of

US High Dividend

+0.22%

Full NOBL fund page

ALPS Sector Dividend Dogs ETF (SDOG) and ProShares S&P 500 Dividend Aristocrats ETF (NOBL) belong to the same industry segment: US High Dividend. SDOG's top 3 sector exposures are Consumer Non-Cyclicals, Technology and Non-Energy Materials. In contrast, NOBL's top sector exposures are Consumer Non-Cyclicals, Industrials and Finance. SDOG is more expensive with a Total Expense Ratio (TER) of 0.36%, versus 0.35% for NOBL. SDOG is up 21.05% year-to-date (YTD) with -$52M in YTD flows. NOBL performs worse with 11.58% YTD performance, and -$633M in YTD flows. Run a side-by-side ETF comparison of SDOG and NOBL below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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SDOG vs NOBL performance and flow charts

Performance

Cumulative Flows

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Data Services

Historic performance and flows

Data as of 10/16/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	SDOG NOBL	+0.79%+2.88%	+0.37%+0.26%	+21.05%+11.58%	+24.68%+15.12%	+71.08%+38.45%	+64.85%+38.66%
Flows	SDOG NOBL	+$7M-$82M	+$20M-$171M	-$52M-$633M	-$43M-$1.04B	-$170M-$2.36B	-$137M-$218M

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	SDOG NOBL	+11.18%+11.33%	+11.53%+11.86%	+13.81%+12.64%	+15.25%+14.29%
Max drawdown	SDOG NOBL	-7.37%-8.01%	-7.37%-9.14%	-16.07%-15.22%	-19.84%-17.94%
Max drawdown duration	SDOG NOBL	58d53d	58d122d	269d400d	287d561d

Trading data

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	SDOG	NOBL
Last sale 10/19/2026 at 1:30 PM	$70.62	$56.79
Previous close 10/16/2026	$71.20	$57.15
Consolidated volume 10/16/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of September 30, 2026

1-year trailing difference

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	SDOG	NOBL
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 10/19/2026 at 1:30 PM

Live

Closed

	SDOG	NOBL
Last price	$70.62	$56.79
1D performance	-0.81%	-0.63%
AuM	$1.42 B	$11.52 B
E/R	0.36%	0.35%

Characteristics

	SDOG	NOBL
Management strategy	Passive	Passive
Provider	ALPS	ProShares
Benchmark	S-Network Sector Dividend Dogs Index	S&P 500 Dividend Aristocrats Index
N° of holdings	51	68
Asset class	Equities	Equities
Trailing 12m distribution yield	Join	Join
Inception date	June 29, 2012	October 9, 2013
ESG	No	No

More SDOG data on Trackinsight

More NOBL data on Trackinsight

Exposure

Countries

SDOG

USA

89.41%

Other

10.59%

NOBL

USA

91.18%

Other

8.82%

Sectors

SDOG

Consumer Non-Cycl.

12.15%

Technology

12.02%

Non-Energy Materi.

9.89%

Finance

9.67%

Utilities

8.94%

Healthcare

8.84%

Other

38.49%

NOBL

Consumer Non-Cycl.

21.55%

Industrials

18.24%

Finance

14.19%

Non-Energy Materi.

11.69%

Healthcare

10.68%

Other

23.65%

Diversification

SDOG

Total weight of top 15 holdings out of 15

33.44%

NOBL

Total weight of top 15 holdings out of 15

24.23%

Top 15 holdings

Data as of August 31, 2026

SDOG

Genuine Parts Co.

2.50%

Paychex, Inc.

2.42%

Merck & Co., Inc.

2.37%

General Mills, Inc.

2.28%

Target Corp.

2.28%

HP, Inc.

2.28%

Bristol Myers Squibb Co.

2.24%

Omnicom Group, Inc.

2.18%

ConocoPhillips

2.17%

Amcor Plc

2.16%

AbbVie, Inc.

2.15%

Accenture Plc

2.13%

Chevron Corp.

2.11%

AT&T, Inc.

2.10%

Comcast Corp.

2.08%

NOBL

Becton, Dickinson & Co.

1.72%

Roper Technologies, Inc.

1.71%

Erie Indemnity Co.

1.70%

FactSet Research Systems, Inc.

1.68%

Target Corp.

1.65%

Automatic Data Processing, Inc.

1.62%

Abbott Laboratories

1.61%

Genuine Parts Co.

1.59%

Nordson Corp.

1.59%

International Business Machines Corp.

1.58%

Albemarle Corp.

1.58%

Brown & Brown, Inc.

1.56%

The Coca-Cola Co.

1.55%

Medtronic Plc

1.55%

Fastenal Co.

1.54%

Frequently asked questions about SDOG and NOBL

How have the SDOG and NOBL ETFs performed in 2026?

As of October 16, 2026, SDOG is up 21.05% year-to-date (YTD), while NOBL has returned 11.58%. That puts SDOG better performer ahead so far this year.

Which ETF is attracting more investor money: SDOG or NOBL?

Year-to-date, the SDOG ETF saw -$52M in flows, compared to -$633M for NOBL.

Which ETF is more volatile: SDOG or NOBL?

Over the past year, SDOG had a volatility of 11.53%, while NOBL experienced 11.86%.

Which ETF is bigger: SDOG or NOBL?

As of October 16, 2026, SDOG holds $1.42 B in assets under management (AUM), while NOBL manages $11.52 B.

What sectors do the SDOG and NOBL ETFs invest in?

SDOG leans toward sectors like Consumer Non-Cyclicals, Technology and Non-Energy Materials. Meanwhile, NOBL focuses on Consumer Non-Cyclicals, Industrials and Finance.

What are the top holdings of the SDOG ETF and NOBL ETF?

SDOG top holdings include Genuine Parts Co., Paychex, Inc. and Merck & Co., Inc.. NOBL holds in its top three: Becton, Dickinson & Co., Roper Technologies, Inc. and Erie Indemnity Co..

SDOGvsNOBLETF Comparison

ALPS Sector Dividend Dogs ETF

ProShares S&P 500 Dividend Aristocrats ETF

SDOG vs NOBL performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the SDOG and NOBL ETFs performed in 2026?

As of October 16, 2026, SDOG is up 21.05% year-to-date (YTD), while NOBL has returned 11.58%. That puts SDOG better performer ahead so far this year.

Which ETF is attracting more investor money: SDOG or NOBL?

Year-to-date, the SDOG ETF saw -$52M in flows, compared to -$633M for NOBL.

Which ETF is more volatile: SDOG or NOBL?

Over the past year, SDOG had a volatility of 11.53%, while NOBL experienced 11.86%.

Which ETF is bigger: SDOG or NOBL?

As of October 16, 2026, SDOG holds $1.42 B in assets under management (AUM), while NOBL manages $11.52 B.

What sectors do the SDOG and NOBL ETFs invest in?

SDOG leans toward sectors like Consumer Non-Cyclicals, Technology and Non-Energy Materials. Meanwhile, NOBL focuses on Consumer Non-Cyclicals, Industrials and Finance.

What are the top holdings of the SDOG ETF and NOBL ETF?

SDOG top holdings include Genuine Parts Co., Paychex, Inc. and Merck & Co., Inc.. NOBL holds in its top three: Becton, Dickinson & Co., Roper Technologies, Inc. and Erie Indemnity Co..

Which ETF is more diversified: SDOG or NOBL?

SDOG holds 51 securities with 33.44% of its assets in the top 15. NOBL has 68 securities and a top 15 weight of 24.23%.

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