NOBLvsSDOGETF Comparison
VS
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) and ALPS Sector Dividend Dogs ETF (SDOG) belong to the same industry segment: US High Dividend. NOBL's top 3 sector exposures are Consumer Non-Cyclicals, Industrials and Finance. In contrast, SDOG's top sector exposures are Consumer Non-Cyclicals, Technology and Finance. NOBL is less expensive with a Total Expense Ratio (TER) of 0.35%, versus 0.36% for SDOG. NOBL is up 9.2% year-to-date (YTD) with -$545M in YTD flows. SDOG performs better with 21.78% YTD performance, and -$59M in YTD flows. Run a side-by-side ETF comparison of NOBL and SDOG below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
Find out how industry players manage ETF portfolios. Discover our library of Model portfolios
NOBL vs SDOG performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 09/11/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | NOBL SDOG | -3.77%-0.84% | +2.23%+5.33% | +9.20%+21.78% | +9.47%+23.57% | +28.73%+65.14% | +34.82%+68.85% |
| Flows | NOBL SDOG | -$69M+$2M | -$185M+$30M | -$545M-$59M | -$1.08B-$49M | -$2.24B-$191M | +$172M-$144M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | NOBL SDOG | +13.42%+12.49% | +11.72%+11.56% | +12.67%+13.90% | +14.33%+15.30% |
| Max drawdown | NOBL SDOG | -5.10%-3.52% | -9.14%-6.26% | -15.22%-16.07% | -17.94%-19.84% |
| Max drawdown duration | NOBL SDOG | 18d23d | 122d94d | 400d269d | 561d287d |
Trading data
NOBL | SDOG | |
Last sale 9/11/2026 at 1:30 PM | $56.23 | $72.27 |
| Previous close 09/10/2026 | $56.08 | $71.66 |
| Consolidated volume 09/10/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of August 31, 2026
1-year trailing difference
Create an account to view replication metrics
Join for free
NOBL | SDOG | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
Advertisement
Main metrics
Last update 9/11/2026 at 1:30 PM
Live
Closed
NOBL | SDOG | |
|---|---|---|
| Last price | $56.23 | $72.27 |
| 1D performance | +0.27% | +0.85% |
| AuM | $11.42 B | $1.43 B |
| E/R | 0.35% | 0.36% |
Advertisement
Exposure
Countries
NOBL
USA
91.67%
Other
8.33%
SDOG
USA
91.79%
Other
8.21%
Sectors
NOBL
Consumer Non-Cycl.
21.94%
Industrials
18.55%
Finance
14.95%
Non-Energy Materi.
10.86%
Healthcare
10.83%
Other
22.87%
SDOG
Consumer Non-Cycl.
12.1%
Technology
11.52%
Finance
10.18%
Energy
10.11%
Non-Energy Materi.
10.06%
Utilities
9.93%
Other
36.11%
Advertisement
Diversification
NOBL
Total weight of top 15 holdings out of 15
24.83%
SDOG
Total weight of top 15 holdings out of 15
32.42%
Top 15 holdings
Data as of July 31, 2026
NOBL
The J. M. Smucker Co.
1.73%
Automatic Data Processing, Inc.
1.72%
AbbVie, Inc.
1.71%
Stanley Black & Decker, Inc.
1.69%
Hormel Foods Corp.
1.68%
Franklin Resources, Inc.
1.67%
West Pharmaceutical Services, Inc.
1.65%
T. Rowe Price Group, Inc.
1.64%
Cintas Corp.
1.64%
General Dynamics Corp.
1.63%
W.W. Grainger, Inc.
1.63%
Nucor Corp.
1.63%
Archer-Daniels-Midland Co.
1.63%
Johnson & Johnson
1.61%
Kimberly-Clark Corp.
1.58%
SDOG
Genuine Parts Co.
2.34%
Paychex, Inc.
2.27%
Bristol Myers Squibb Co.
2.23%
International Paper Co.
2.21%
Prudential Financial, Inc.
2.20%
Amcor Plc
2.16%
AbbVie, Inc.
2.15%
Best Buy Co., Inc.
2.14%
Merck & Co., Inc.
2.14%
EOG Resources, Inc.
2.12%
HP, Inc.
2.11%
Lockheed Martin Corp.
2.11%
U.S. Bancorp
2.09%
Target Corp.
2.09%
Smurfit WestRock Plc
2.07%
Frequently asked questions about NOBL and SDOG
How have the NOBL and SDOG ETFs performed in 2026?
As of September 11, 2026, NOBL is up 9.2% year-to-date (YTD), while SDOG has returned 21.78%. That puts SDOG better performer ahead so far this year.
Which ETF is attracting more investor money: NOBL or SDOG?
Year-to-date, the NOBL ETF saw -$545M in flows, compared to -$59M for SDOG.
Which ETF is more volatile: NOBL or SDOG?
Over the past year, NOBL had a volatility of 11.72%, while SDOG experienced 11.56%.
Which ETF is bigger: NOBL or SDOG?
As of September 11, 2026, NOBL holds $11.42 B in assets under management (AUM), while SDOG manages $1.43 B.
What sectors do the NOBL and SDOG ETFs invest in?
NOBL leans toward sectors like Consumer Non-Cyclicals, Industrials and Finance. Meanwhile, SDOG focuses on Consumer Non-Cyclicals, Technology and Finance.
What are the top holdings of the NOBL ETF and SDOG ETF?
NOBL top holdings include The J. M. Smucker Co., Automatic Data Processing, Inc. and AbbVie, Inc.. SDOG holds in its top three: Genuine Parts Co., Paychex, Inc. and Bristol Myers Squibb Co..
Which ETF is more diversified: NOBL or SDOG?
NOBL holds 68 securities with 24.83% of its assets in the top 15. SDOG has 51 securities and a top 15 weight of 32.42%.
Advertisement
Latest news about NOBL & SDOG
Advertisement
Dividend Growth, High Yield, & Dividend Quality ETFs: What's the Difference?
October 20, 2023
NOBL
Dividend Growth, High Yield, & Dividend Quality ETFs: What's the Difference?
October 20, 2023
NOBL
Advertisement
