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Tony Dong, CETF®, Lead ETF Analyst

Tony Dong

Tony Dong is a freelance investment writer. His work has been published in U.S. News & World Report, USA Today, Benzinga, The Motley Fool, and TheStreet. As an avid believer of John Bogle's passive investing philosophy, Tony specializes in providing commentary and analysis on portfolio management, factor investing and asset allocation strategies. Tony graduated from Columbia University in 2023 with a Master's degree in risk management.

News by Tony Dong, CETF®, Lead ETF Analyst

The ETF Underdogs, Part 7: High Asset, Low Obsolescence (HALO)

I think these unorthodox and contrarian ETF picks could hold up better against AI disruption.

ETF Underdogs 7 - HALO ETFs

ETF Central's Guide to Defensive Sector Investing

Here’s my crash course on how to position an ETF portfolio defensively while sticking to equities.

ETF Central's Guide to Defensive Sector Investing

These Industry ETFs Could Be Vulnerable to AI Disruption

After reading a viral Citrini Research Substack on AI disruption, I went down an ETF rabbit hole to identify industry funds that could face the biggest risks.

These Industry ETFs Could Be Vulnerable to AI Disruption

There’s an ETF for That? Shipping & Freight

Escalating tensions between the U.S., Israel, and Iran have brought the Strait of Hormuz and the shipping industry into focus. Here are two ETFs investors can use to express their convictions.

There’s an ETF for That? Shipping & Freight

Innovations in Swap Based ETFs: Beyond Just Leverage

These unique alternative ETFs use swaps to deliver exposure to exotic assets, lower tracking error, and better tax efficiency.

Innovations in Swap Based ETFs: Beyond Just Leverage

These Leveraged ETFs are Designed for Long-Term Investors

Some unique leveraged ETFs are intended to be strategic, long-term portfolio-level tools instead of instruments for short-term trading.

These Leveraged ETFs are Designed for Long-Term Investors

SpaceX, Anthropic, OpenAI – Which ETFs Currently Own Private Equities?

Retail investors can potentially front run the upcoming IPO craze with these ETFs that own hot private companies like SpaceX and Anthropic.

SpaceX, Anthropic, OpenAI – Which ETFs Currently Own Private Equities?

ETF Comparison: iShares Expanded Tech-Software Sector ETF (IGV) Versus SPDR S&P Software & Services ETF (XSW)

Software ETFs have seen increased inflows and volatility thanks to investor fears about AI disruption.

IGV vs XSW ETF Central

There's an ETF For That? Emerging Markets, Ex-China

Ex-China emerging market ETFs offer a way to separate geopolitical risk from broader growth opportunities.

There's an ETF For That? Emerging Markets, Ex-China

Tony’s ETF Buyer’s Guide: Hedged Equity ETFs

These alternative ETFs use sophisticated multi-leg option strategies to lower volatility and drawdowns, but come at the cost of capped upside and higher fees.

Tony’s ETF Buyer’s Guide: Hedged Equity ETFs
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Recent educational content

The ETF Show - Markets Remain Resilient Despite US-Iran War

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The ETF Show - Markets Remain Resilient Despite US-Iran War

Simeon Hyman, Global Investment Strategist at ProShares joins The ETF Show to discuss the market reaction to the US-Iran war, the market rotation, and the need for quality in investor portfolios.

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By Asset TV · March 13, 2026
The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring

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The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring

Lance McGray, Managing Director and Head of ETF Product at Advisors Asset Management joins The ETF Show.

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By Asset TV · March 6, 2026
What's the Fund | Thrivent Small Cap Value ETF (Ticker: TSCV)

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What's the Fund | Thrivent Small Cap Value ETF (Ticker: TSCV)

Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Small Cap Value ETF (TSCV).

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By NYSE · March 6, 2026
What's the Fund | Thrivent Small-Mid Cap Equity ETF (Ticker: TSME)

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What's the Fund | Thrivent Small-Mid Cap Equity ETF (Ticker: TSME)

Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Small-Mid Cap Equity ETF (TSME).

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By NYSE · March 6, 2026

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The Active Trader Report

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up

Direxion partnered with Compound Insights and Vanda to explore what’s driving the evolution of active trading — and how active traders are using leveraged and inverse funds across equities, single stocks, commodities, and volatility.

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up