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Segment| Data as of 03/11/2026
trending down

New Consumers & Focus ETFs

1D perf
-0.5%
1D flows
+$23M
Total AuM
$1.42B
Total ETFs
16

Aggregate data of 16 funds

Performance

-10.0-8.0-6.0-4.0-2.00.0%Feb 11Feb 18Feb 25Mar 4Mar 11

Flows

-150 M-100 M-50 M0 M
1M3MYTD1Y3Y5Y
Perf.-11.35%-9.40%-9.17%+12.20%+45.17%
Flows-$138M-$181M-$147M-$609M-$2.60B-

Top ETFs in this segment

1D-0.41%1W flows-View
1D+0.49%1W flows-View
1D+0.57%1W flows-View
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Just published in New Consumers & Focus

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Movers in New Consumers & Focus

Top
Bottom
Top performers, 1 week1W perf.YTD perf.
NERD
Roundhill Video Games ETF+1.59%-11.25%
GAMR
Amplify Video Game Tech ETF+1.21%-12.00%
ESPO
VanEck Video Gaming and eSports ETF+1.09%-10.05%
HERO
Global X Video Games & Esports ETF+1.09%-10.02%
ODDS
Pacer BlueStar Digital Entertainment ETF+1.03%-15.77%
Top inflows, 1 week1W flowYTD flows
HERO
Global X Video Games & Esports ETF--$10M
AWAY
Amplify Travel Tech ETF--$3M
GAMR
Amplify Video Game Tech ETF--
MUSQ
MUSQ Global Music Industry Index ETF--
ODDS
Pacer BlueStar Digital Entertainment ETF--

Data period: March 4 - 11, 2026

Performance lists exclude leveraged and inverse ETFs

Recently launched ETFs

Inception

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