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Segment| Data as of 09/11/2026
trending up

New Consumers & Focus ETFs

1D perf
1.02%
1D flows
-
Total AuM
$1.45B
Total ETFs
16

Aggregate data of 16 funds

Performance

-8.0-6.0-4.0-2.00.0%Aug 11Aug 18Aug 25Sep 1Sep 8

Flows

-60 M-50 M-40 M-30 M-20 M-10 M0 M10 M
1M3MYTD1Y3Y5Y
Perf.-6.87%+6.19%-0.26%-0.60%+58.53%
Flows-$43M-$139M-$244M-$480M-$2.26B-

Top ETFs in this segment

1D+1.24%1W flows+$13MView
1D+0.64%1W flows-View
1D-0.23%1W flows-View
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From Playlists to Portfolios: Investing in Music’s Future

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By David Schulhof · May 19, 2025

Movers in New Consumers & Focus

Top
Bottom
Top performers, 1 week1W perf.YTD perf.
BETZ
Roundhill Sports Betting & iGaming ETF-0.02%-8.13%
HERO
Global X Video Games & Esports ETF-0.09%-8.14%
ESPO
VanEck Video Gaming and eSports ETF-0.65%-6.22%
ODDS
Pacer BlueStar Digital Entertainment ETF-0.79%-11.47%
NERD
Roundhill Video Games ETF-0.92%-7.59%
Top inflows, 1 week1W flowYTD flows
JETS
U.S. Global Jets ETF+$13M-$83M
PAWZ
ProShares Pet Care ETF--$10M
GAMR
Amplify Video Game Tech ETF--$5M
AGNG
Global X Aging Population ETF-+$17M
ODDZ
Corgi Sports Betting & Gambling ETF--

Data period: September 4 - 11, 2026

Performance lists exclude leveraged and inverse ETFs

Recently launched ETFs

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