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SFLRvsBFRZETF Comparison

ETF 1
SFLR

Innovator Equity Managed Floor ETF

This fund is part of
Options Strategies
-1.02%
Full SFLR fund page
VS
ETF 2
BFRZ

Innovator Equity Managed 100 Buffer ETF

This fund is part of
Options Strategies
-1.02%
Full BFRZ fund page

Innovator Equity Managed Floor ETF (SFLR) and Innovator Equity Managed 100 Buffer ETF (BFRZ) belong to the same industry segment: Options Strategies. Both ETFs have the same top 3 sector exposures: Information Technology, Communication Services and Consumer Discretionary. Both SFLR and BFRZ have the same Total Expense Ratio (TER) of 0.89%. SFLR is down -1.93% year-to-date (YTD) with +$194M in YTD flows. BFRZ performs better with -0.41% YTD performance, and +$39M in YTD flows. Run a side-by-side ETF comparison of SFLR and BFRZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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SFLR vs BFRZ performance and flow charts

Performance

-1.0-0.50.00.51.0%Feb 12Feb 20Feb 27Mar 6

Cumulative Flows

0 M20 M40 M60 M80 MFeb 12Feb 20Feb 27Mar 6

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Historic performance and flows
Data as of 03/12/2026
1M3MYTD1Y3Y5Y
Perf.
SFLR
BFRZ
-1.27%-0.44%
-1.59%-0.30%
-1.93%-0.41%
+15.74%n/a
+59.25%n/a
n/an/a
Flows
SFLR
BFRZ
+$84M+$5M
+$221M+$39M
+$194M+$39M
+$645M-
+$1.32B-
--
Volatility and drawdown
3M1Y3Y5Y
Volatility
SFLR
BFRZ
+9.32%+5.65%
+10.71%n/a
+9.95%n/a
n/an/a
Max drawdown
SFLR
BFRZ
-3.34%-1.40%
-7.44%n/a
-12.23%n/a
n/an/a
Max drawdown duration
SFLR
BFRZ
59d24d
49dn/a
139dn/a
n/an/a
Trading data

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SFLR
BFRZ
Last sale
3/13/2026 at 5:42 PM
$36.03
$26.64
Previous close
03/12/2026
$36.07
$26.71
Consolidated volume
03/12/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
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Main metrics
Last update 3/13/2026 at 5:42 PM
Live
Closed
SFLR
BFRZ
Last price
$36.03
$26.64
1D performance
-0.11%
-0.26%
AuM$1.49 B$116.01 M
E/R0.89%0.89%
Characteristics
SFLR
BFRZ
Management strategyActiveActive
ProviderInnovatorInnovator
Benchmark--
N° of holdings170169
Asset class--
Trailing 12m distribution yield
Join
Join
Inception dateNovember 9, 2022May 13, 2025
ESGNoNo
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Exposure

Countries

SFLR
USA
93.78%
Other
6.22%
BFRZ
USA
92.73%
Other
7.27%

Sectors

SFLR
Information Techn.
32.68%
Communication Ser.
10.75%
Consumer Discreti.
10.38%
Financials
10.03%
Health Care
9.01%
Other
27.15%
BFRZ
Information Techn.
32.18%
Communication Ser.
10.64%
Consumer Discreti.
10.48%
Financials
9.78%
Health Care
8.8%
Industrials
7.24%
Other
20.88%
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Diversification

SFLR

Total weight of top 15 holdings out of 15

45.67%
BFRZ

Total weight of top 15 holdings out of 15

44.95%

Top 15 holdings

Data as of January 31, 2026
SFLR
NVIDIA
7.66%
APPLE
6.42%
MICROSOFT-T
6.13%
AMAZON.COM INC
4.02%
ALPHABET INC-CL
3.19%
ALPHABET INC-CL
2.73%
BROADCOM LIMITED
2.71%
META PLATFORMS
2.58%
TESLA
2.02%
JPMORGAN CHASE
1.72%
LILLY
1.66%
JOHNSON&JOHNSON
1.37%
BERKSHIRE HATHWAY
1.26%
VISA INCORPORATION
1.11%
WALMART INC
1.09%
BFRZ
NVIDIA
7.49%
APPLE
6.29%
MICROSOFT-T
5.90%
AMAZON.COM INC
3.97%
ALPHABET INC-CL
3.35%
ALPHABET INC-CL
2.83%
BROADCOM LIMITED
2.48%
META PLATFORMS
2.43%
TESLA
2.18%
LILLY
1.61%
JPMORGAN CHASE
1.59%
BERKSHIRE HATHWAY
1.27%
EXXON
1.26%
JOHNSON&JOHNSON
1.18%
VISA INCORPORATION
1.12%
Frequently asked questions about SFLR and BFRZ

How have the SFLR and BFRZ ETFs performed in 2026?

As of March 12, 2026, SFLR is down -1.93% year-to-date (YTD), while BFRZ has lost -0.41%. That puts BFRZ better performer ahead so far this year.

Which ETF is attracting more investor money: SFLR or BFRZ?

Year-to-date, the SFLR ETF saw +$194M in flows, compared to +$39M for BFRZ.

Which ETF is bigger: SFLR or BFRZ?

As of March 12, 2026, SFLR holds $1.49 B in assets under management (AUM), while BFRZ manages $116.01 M.

What sectors do the SFLR and BFRZ ETFs invest in?

SFLR leans toward sectors like Information Technology, Communication Services and Consumer Discretionary. Meanwhile, BFRZ focuses on Information Technology, Communication Services and Consumer Discretionary.

What are the top holdings of the SFLR ETF and BFRZ ETF?

SFLR top holdings include NVIDIA, APPLE and MICROSOFT-T. BFRZ holds in its top three: NVIDIA, APPLE and MICROSOFT-T.

Which ETF is more diversified: SFLR or BFRZ?

SFLR holds 186 securities with 45.67% of its assets in the top 15. BFRZ has 183 securities and a top 15 weight of 44.95%.

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