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SFLRvsBFRZETF Comparison

ETF 1

SFLR

Innovator Equity Managed Floor ETF

This fund is part of

Options Strategies

-0.16%

Full SFLR fund page

VS

ETF 2

BFRZ

Innovator Equity Managed 100 Buffer ETF

This fund is part of

Options Strategies

-0.16%

Full BFRZ fund page

Innovator Equity Managed Floor ETF (SFLR) and Innovator Equity Managed 100 Buffer ETF (BFRZ) belong to the same industry segment: Options Strategies. Both ETFs have the same top 3 sector exposures: Information Technology, Communication Services and Consumer Discretionary. Both SFLR and BFRZ have the same Total Expense Ratio (TER) of 0.89%. SFLR is down -0.52% year-to-date (YTD) with +$319M in YTD flows. BFRZ performs worse with -1.75% YTD performance, and +$48M in YTD flows. Run a side-by-side ETF comparison of SFLR and BFRZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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SFLR vs BFRZ performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 04/28/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	SFLR BFRZ	+5.21%+0.30%	-1.36%-2.36%	-0.52%-1.75%	+17.18%n/a	+51.26%n/a	n/an/a
Flows	SFLR BFRZ	+$77M+$8M	+$226M+$23M	+$319M+$48M	+$703M-	+$1.45B-	--

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	SFLR BFRZ	+10.35%+4.88%	+8.80%n/a	+9.97%n/a	n/an/a
Max drawdown	SFLR BFRZ	-6.32%-2.98%	-6.81%n/a	-12.23%n/a	n/an/a
Max drawdown duration	SFLR BFRZ	85d78d	106dn/a	139dn/a	n/an/a

Trading data

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	SFLR	BFRZ
Last sale 4/29/2026 at 1:30 PM	$36.66	$26.32
Previous close 04/28/2026	$36.64	$26.35
Consolidated volume 04/28/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Main metrics

Last update 4/29/2026 at 1:30 PM

Live

Closed

	SFLR	BFRZ
Last price	$36.66	$26.32
1D performance	+0.05%	-0.11%
AuM	$1.63 B	$123.59 M
E/R	0.89%	0.89%

Characteristics

	SFLR	BFRZ
Management strategy	Active	Active
Provider	Innovator	Innovator
Benchmark	-	-
N° of holdings	178	178
Asset class	-	-
Trailing 12m distribution yield	Join	Join
Inception date	November 9, 2022	May 13, 2025
ESG	No	No

More SFLR data on Trackinsight

More BFRZ data on Trackinsight

Exposure

Countries

SFLR

USA

93.08%

Other

6.92%

BFRZ

USA

87.13%

Other

12.87%

Sectors

SFLR

Information Techn.

31.66%

Communication Ser.

10.06%

Consumer Discreti.

9.3%

Health Care

8.83%

Financials

8.69%

Industrials

7.6%

Other

23.86%

BFRZ

Information Techn.

30%

Communication Ser.

9.19%

Consumer Discreti.

8.95%

Financials

8.84%

Health Care

8.57%

Industrials

7.26%

Other

27.19%

Diversification

SFLR

Total weight of top 15 holdings out of 15

41.8%

BFRZ

Total weight of top 15 holdings out of 15

39.49%

Top 15 holdings

Data as of March 31, 2026

SFLR

NVIDIA

6.99%

APPLE

6.46%

MICROSOFT-T

4.39%

AMAZON.COM INC

3.59%

ALPHABET INC-CL

2.92%

BROADCOM LIMITED

2.61%

ALPHABET INC-CL

2.51%

META PLATFORMS

1.98%

TESLA

1.83%

JPMORGAN CHASE

1.60%

LILLY

1.51%

JOHNSON&JOHNSON

1.42%

EXXON

1.42%

BERKSHIRE HATHWAY

1.38%

WALMART INC

1.19%

BFRZ

NVIDIA

6.53%

APPLE

6.04%

MICROSOFT-T

4.19%

AMAZON.COM INC

3.36%

ALPHABET INC-CL

2.70%

BROADCOM LIMITED

2.40%

ALPHABET INC-CL

2.34%

META PLATFORMS

1.94%

TESLA

1.78%

EXXON

1.60%

JPMORGAN CHASE

1.48%

LILLY

1.43%

JOHNSON&JOHNSON

1.30%

BERKSHIRE HATHWAY

1.29%

WALMART INC

1.11%

Frequently asked questions about SFLR and BFRZ

How have the SFLR and BFRZ ETFs performed in 2026?

As of April 28, 2026, SFLR is down -0.52% year-to-date (YTD), while BFRZ has lost -1.75%. That puts SFLR better performer ahead so far this year.

Which ETF is attracting more investor money: SFLR or BFRZ?

Year-to-date, the SFLR ETF saw +$319M in flows, compared to +$48M for BFRZ.

Which ETF is bigger: SFLR or BFRZ?

As of April 28, 2026, SFLR holds $1.63 B in assets under management (AUM), while BFRZ manages $123.59 M.

What sectors do the SFLR and BFRZ ETFs invest in?

SFLR leans toward sectors like Information Technology, Communication Services and Consumer Discretionary. Meanwhile, BFRZ focuses on Information Technology, Communication Services and Consumer Discretionary.

What are the top holdings of the SFLR ETF and BFRZ ETF?

SFLR top holdings include NVIDIA, APPLE and MICROSOFT-T. BFRZ holds in its top three: NVIDIA, APPLE and MICROSOFT-T.

Which ETF is more diversified: SFLR or BFRZ?

SFLR holds 198 securities with 41.8% of its assets in the top 15. BFRZ has 193 securities and a top 15 weight of 39.49%.

How Innovator's "Managed Floor" ETFs Can Fit Into a 40/30/30 Portfolio

October 3, 2024

SFLR

SFLRvsBFRZETF Comparison

Innovator Equity Managed Floor ETF

Innovator Equity Managed 100 Buffer ETF

SFLR vs BFRZ performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the SFLR and BFRZ ETFs performed in 2026?

As of April 28, 2026, SFLR is down -0.52% year-to-date (YTD), while BFRZ has lost -1.75%. That puts SFLR better performer ahead so far this year.

Which ETF is attracting more investor money: SFLR or BFRZ?

Year-to-date, the SFLR ETF saw +$319M in flows, compared to +$48M for BFRZ.

Which ETF is bigger: SFLR or BFRZ?

As of April 28, 2026, SFLR holds $1.63 B in assets under management (AUM), while BFRZ manages $123.59 M.

What sectors do the SFLR and BFRZ ETFs invest in?

SFLR leans toward sectors like Information Technology, Communication Services and Consumer Discretionary. Meanwhile, BFRZ focuses on Information Technology, Communication Services and Consumer Discretionary.

What are the top holdings of the SFLR ETF and BFRZ ETF?

SFLR top holdings include NVIDIA, APPLE and MICROSOFT-T. BFRZ holds in its top three: NVIDIA, APPLE and MICROSOFT-T.

Which ETF is more diversified: SFLR or BFRZ?

SFLR holds 198 securities with 41.8% of its assets in the top 15. BFRZ has 193 securities and a top 15 weight of 39.49%.

How Innovator's "Managed Floor" ETFs Can Fit Into a 40/30/30 Portfolio

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