NOCTvsHELOETF Comparison
ETF 1
NOCT
Innovator Growth-100 Power Buffer ETF - October
This fund is part of
Options Strategies
-0.88%
VS
Innovator Growth-100 Power Buffer ETF - October (NOCT) and JPMorgan Hedged Equity Laddered Overlay ETF (HELO) belong to the same industry segment: Options Strategies. NOCT is more expensive with a Total Expense Ratio (TER) of 0.79%, versus 0.5% for HELO. NOCT is up 9.15% year-to-date (YTD) with +$22M in YTD flows. HELO performs worse with 4.62% YTD performance, and +$1.07B in YTD flows. Run a side-by-side ETF comparison of NOCT and HELO below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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NOCT vs HELO performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 10/16/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | NOCT HELO | -1.15%+1.14% | +1.39%+1.63% | +9.15%+4.62% | +11.67%+7.59% | +46.45%+39.50% | +59.65%n/a |
| Flows | NOCT HELO | +$86M+$78M | +$80M+$618M | +$22M+$1.07B | +$83M+$1.14B | +$144M+$4.25B | +$158M- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | NOCT HELO | +6.45%+7.26% | +7.91%+7.02% | +9.12%+7.84% | +11.17%n/a |
| Max drawdown | NOCT HELO | -3.19%-2.37% | -5.79%-5.83% | -12.54%-10.86% | -16.43%n/a |
| Max drawdown duration | NOCT HELO | 10d61d | 75d73d | 100d169d | 514dn/a |
Trading data
NOCT | HELO | |
Last sale 10/16/2026 at 1:30 PM | $63.20 | $69.21 |
| Previous close 10/15/2026 | $64.11 | $69.67 |
| Consolidated volume 10/15/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 10/16/2026 at 1:30 PM
Live
Closed
NOCT | HELO | |
|---|---|---|
| Last price | $63.20 | $69.21 |
| 1D performance | -1.42% | -0.66% |
| AuM | $308.71 M | $4.86 B |
| E/R | 0.79% | 0.5% |
Characteristics
NOCT | HELO | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Innovator | J.P. Morgan Asset Management |
| Benchmark | - | - |
| N° of holdings | - | - |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | October 1, 2019 | September 28, 2023 |
| ESG | No | No |
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Exposure
Countries
NOCT
Data will be available soon
HELO
Data will be available soon
Sectors
NOCT
Data will be available soon
HELO
Data will be available soon
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Diversification
NOCT
Data will be available soon
HELO
Data will be available soon
Top 15 holdings
Data as of January 1, 1970
NOCT
Data will be available soon
HELO
Data will be available soon
Frequently asked questions about NOCT and HELO
How have the NOCT and HELO ETFs performed in 2026?
As of October 16, 2026, NOCT is up 9.15% year-to-date (YTD), while HELO has returned 4.62%. That puts NOCT better performer ahead so far this year.
Which ETF is attracting more investor money: NOCT or HELO?
Year-to-date, the NOCT ETF saw +$22M in flows, compared to +$1.07B for HELO.
Which ETF is more volatile: NOCT or HELO?
Over the past year, NOCT had a volatility of 7.91%, while HELO experienced 7.02%.
Which ETF is bigger: NOCT or HELO?
As of October 16, 2026, NOCT holds $308.71 M in assets under management (AUM), while HELO manages $4.86 B.
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Latest news about NOCT & HELO
Hedged Equity ETFs: Options-Based Alternatives to the 60/40 Portfolio
March 25, 2025
HELO
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