BRIFvsSFLRETF Comparison
VS
FIS Bright Portfolios Focused Equity ETF - USD (BRIF) belongs to the US Large Cap segment. Innovator Equity Managed Floor ETF (SFLR) is part of the Options Strategies segment. BRIF's top 3 sector exposures are Technology, Industrials and Healthcare. In contrast, SFLR's top sector exposures are Technology, Finance and Consumer Non-Cyclicals. BRIF is less expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.89% for SFLR. BRIF is up 22.07% year-to-date (YTD) with +$23M in YTD flows. SFLR performs worse with 4.38% YTD performance, and +$703M in YTD flows. Run a side-by-side ETF comparison of BRIF and SFLR below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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BRIF vs SFLR performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/17/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | BRIF SFLR | +1.66%+0.55% | +13.19%+5.04% | +22.07%+4.38% | +31.51%+12.80% | n/a+47.07% | n/an/a |
| Flows | BRIF SFLR | +$2M+$75M | +$14M+$393M | +$23M+$703M | +$29M+$1.07B | -+$1.84B | -- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | BRIF SFLR | +16.57%+10.29% | +14.23%+9.64% | n/a+10.11% | n/an/a |
| Max drawdown | BRIF SFLR | -5.65%-3.78% | -6.56%-6.81% | n/a-12.23% | n/an/a |
| Max drawdown duration | BRIF SFLR | 27d45d | 36d113d | n/a139d | n/an/a |
Trading data
BRIF | SFLR | |
Last sale 7/20/2026 at 1:30 PM | $36.51 | $38.29 |
| Previous close 07/17/2026 | $36.61 | $38.40 |
| Consolidated volume 07/17/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 7/20/2026 at 1:30 PM
Live
Closed
BRIF | SFLR | |
|---|---|---|
| Last price | $36.51 | $38.29 |
| 1D performance | -0.29% | -0.29% |
| AuM | $153.60 M | $2.10 B |
| E/R | 0.65% | 0.89% |
Characteristics
BRIF | SFLR | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Faith Investor Services | Innovator |
| Benchmark | - | - |
| N° of holdings | 47 | 187 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | December 19, 2024 | November 9, 2022 |
| ESG | No | No |
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Exposure
Countries
BRIF
USA
86.88%
Other
13.12%
SFLR
USA
96.09%
Other
3.91%
Sectors
BRIF
Technology
39.18%
Industrials
12.59%
Healthcare
11.88%
Non-Energy Materi.
9.75%
Other
26.6%
SFLR
Technology
45.59%
Finance
12.18%
Consumer Non-Cycl.
8.87%
Healthcare
8.11%
Industrials
7.26%
Other
17.99%
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Diversification
BRIF
Total weight of top 15 holdings out of 15
53.5%
SFLR
Total weight of top 15 holdings out of 15
46.13%
Top 15 holdings
Data as of May 31, 2026
BRIF
NVIDIA Corp.
8.21%
Broadcom Inc.
5.99%
Eli Lilly & Co.
4.59%
Palo Alto Networks, Inc.
3.90%
Arista Networks, Inc.
3.84%
Dell Technologies, Inc.
3.60%
Cummins, Inc.
3.37%
Cisco Systems, Inc.
3.14%
Linde Plc
3.06%
The TJX Cos., Inc.
2.83%
AbbVie, Inc.
2.48%
Qnity Electronics, Inc.
2.25%
Eaton Corp. Plc
2.15%
Advanced Micro Devices, Inc.
2.07%
Micron Technology, Inc.
2.02%
SFLR
NVIDIA Corp.
7.84%
Apple, Inc.
7.01%
Microsoft Corp.
4.42%
Amazon.com, Inc.
4.08%
Alphabet, Inc.
3.56%
Broadcom Inc.
3.21%
Alphabet, Inc.
3.04%
Meta Platforms, Inc.
1.95%
Micron Technology, Inc.
1.93%
Tesla, Inc.
1.93%
Advanced Micro Devices, Inc.
1.59%
Eli Lilly & Co.
1.57%
JPMorgan Chase & Co.
1.56%
Berkshire Hathaway, Inc.
1.24%
Johnson & Johnson
1.20%
Frequently asked questions about BRIF and SFLR
How have the BRIF and SFLR ETFs performed in 2026?
As of July 17, 2026, BRIF is up 22.07% year-to-date (YTD), while SFLR has returned 4.38%. That puts BRIF better performer ahead so far this year.
Which ETF is attracting more investor money: BRIF or SFLR?
Year-to-date, the BRIF ETF saw +$23M in flows, compared to +$703M for SFLR.
Which ETF is more volatile: BRIF or SFLR?
Over the past year, BRIF had a volatility of 14.23%, while SFLR experienced 9.64%.
Which ETF is bigger: BRIF or SFLR?
As of July 17, 2026, BRIF holds $153.60 M in assets under management (AUM), while SFLR manages $2.10 B.
What sectors do the BRIF and SFLR ETFs invest in?
BRIF leans toward sectors like Technology, Industrials and Healthcare. Meanwhile, SFLR focuses on Technology, Finance and Consumer Non-Cyclicals.
What are the top holdings of the BRIF ETF and SFLR ETF?
BRIF top holdings include NVIDIA Corp., Broadcom Inc. and Eli Lilly & Co.. SFLR holds in its top three: NVIDIA Corp., Apple, Inc. and Microsoft Corp..
Which ETF is more diversified: BRIF or SFLR?
BRIF holds 47 securities with 53.5% of its assets in the top 15. SFLR has 189 securities and a top 15 weight of 46.13%.
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Latest news about BRIF & SFLR
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October 3, 2024
SFLR
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