BMAYvsHELOETF Comparison
VS
Innovator U.S. Equity Buffer ETF - May (BMAY) and JPMorgan Hedged Equity Laddered Overlay ETF (HELO) belong to the same industry segment: Options Strategies. BMAY is more expensive with a Total Expense Ratio (TER) of 0.79%, versus 0.5% for HELO. BMAY is up 8.44% year-to-date (YTD) with +$69M in YTD flows. HELO performs worse with 4.62% YTD performance, and +$1.07B in YTD flows. Run a side-by-side ETF comparison of BMAY and HELO below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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BMAY vs HELO performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 10/16/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | BMAY HELO | +1.25%+1.14% | +2.07%+1.63% | +8.44%+4.62% | +11.45%+7.59% | +53.91%+39.50% | +51.47%n/a |
| Flows | BMAY HELO | -$2M+$78M | -$31K+$618M | +$69M+$1.07B | +$61M+$1.14B | +$41M+$4.25B | +$88M- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | BMAY HELO | +6.71%+7.26% | +6.35%+7.02% | +9.70%+7.84% | +11.53%n/a |
| Max drawdown | BMAY HELO | -1.65%-2.37% | -2.86%-5.83% | -12.61%-10.86% | -17.75%n/a |
| Max drawdown duration | BMAY HELO | 15d61d | 41d73d | 106d169d | 707dn/a |
Trading data
BMAY | HELO | |
Last sale 10/16/2026 at 1:30 PM | $48.58 | $69.21 |
| Previous close 10/15/2026 | $48.94 | $69.67 |
| Consolidated volume 10/15/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 10/16/2026 at 1:30 PM
Live
Closed
BMAY | HELO | |
|---|---|---|
| Last price | $48.58 | $69.21 |
| 1D performance | -0.72% | -0.66% |
| AuM | $235.80 M | $4.86 B |
| E/R | 0.79% | 0.5% |
Characteristics
BMAY | HELO | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Innovator | J.P. Morgan Asset Management |
| Benchmark | - | - |
| N° of holdings | - | - |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | April 30, 2020 | September 28, 2023 |
| ESG | No | No |
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Exposure
Countries
BMAY
Data will be available soon
HELO
Data will be available soon
Sectors
BMAY
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HELO
Data will be available soon
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Diversification
BMAY
Data will be available soon
HELO
Data will be available soon
Top 15 holdings
Data as of January 1, 1970
BMAY
Data will be available soon
HELO
Data will be available soon
Frequently asked questions about BMAY and HELO
How have the BMAY and HELO ETFs performed in 2026?
As of October 16, 2026, BMAY is up 8.44% year-to-date (YTD), while HELO has returned 4.62%. That puts BMAY better performer ahead so far this year.
Which ETF is attracting more investor money: BMAY or HELO?
Year-to-date, the BMAY ETF saw +$69M in flows, compared to +$1.07B for HELO.
Which ETF is more volatile: BMAY or HELO?
Over the past year, BMAY had a volatility of 6.35%, while HELO experienced 7.02%.
Which ETF is bigger: BMAY or HELO?
As of October 16, 2026, BMAY holds $235.80 M in assets under management (AUM), while HELO manages $4.86 B.
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Latest news about BMAY & HELO
Hedged Equity ETFs: Options-Based Alternatives to the 60/40 Portfolio
March 25, 2025
HELO
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