BROUGHT TO YOU BY:

ETF Portfolio Builder

New

ETF Portfolio Builder

New

BFRZvsSFLRETF Comparison

ETF 1

BFRZ

Innovator Equity Managed 100 Buffer ETF

This fund is part of

Options Strategies

-0.17%

Full BFRZ fund page

VS

ETF 2

SFLR

Innovator Equity Managed Floor ETF

This fund is part of

Options Strategies

-0.17%

Full SFLR fund page

Innovator Equity Managed 100 Buffer ETF (BFRZ) and Innovator Equity Managed Floor ETF (SFLR) belong to the same industry segment: Options Strategies. BFRZ's top 3 sector exposures are Technology, Finance and Consumer Non-Cyclicals. In contrast, SFLR's top sector exposures are Technology, Finance and Healthcare. Both BFRZ and SFLR have the same Total Expense Ratio (TER) of 0.89%. BFRZ is up 0.38% year-to-date (YTD) with +$59M in YTD flows. SFLR performs better with 3.81% YTD performance, and +$722M in YTD flows. Run a side-by-side ETF comparison of BFRZ and SFLR below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

Find out how industry players manage ETF portfolios. Discover our library of Model portfolios

BFRZ vs SFLR performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 07/24/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	BFRZ SFLR	+0.66%+0.44%	+2.00%+4.08%	+0.38%+3.81%	+5.05%+11.23%	n/a+45.67%	n/an/a
Flows	BFRZ SFLR	-$7M+$90M	+$11M+$407M	+$59M+$722M	+$97M+$1.10B	-+$1.85B	--

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	BFRZ SFLR	+7.30%+10.54%	+5.81%+9.72%	n/a+10.14%	n/an/a
Max drawdown	BFRZ SFLR	-2.72%-3.78%	-2.98%-6.81%	n/a-12.23%	n/an/a
Max drawdown duration	BFRZ SFLR	52d52d	102d113d	n/a139d	n/an/a

Trading data

Create an account to view trading data

Join for free

	BFRZ	SFLR
Last sale 7/24/2026 at 1:30 PM	$26.87	$38.16
Previous close 07/23/2026	$26.87	$38.26
Consolidated volume 07/23/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Main metrics

Last update 7/24/2026 at 1:30 PM

Live

Closed

	BFRZ	SFLR
Last price	$26.87	$38.16
1D performance	-0.02%	-0.27%
AuM	$136.94 M	$2.11 B
E/R	0.89%	0.89%

Characteristics

	BFRZ	SFLR
Management strategy	Active	Active
Provider	Innovator	Innovator
Benchmark	-	-
N° of holdings	177	185
Asset class	-	-
Trailing 12m distribution yield	Join	Join
Inception date	May 13, 2025	November 9, 2022
ESG	No	No

More BFRZ data on Trackinsight

More SFLR data on Trackinsight

Exposure

Countries

BFRZ

USA

93.91%

Other

6.09%

SFLR

USA

95.96%

Other

4.04%

Sectors

BFRZ

Technology

43.72%

Finance

12.63%

Consumer Non-Cycl.

8.78%

Healthcare

8.5%

Industrials

7.45%

Other

18.92%

SFLR

Technology

43.99%

Finance

12.72%

Healthcare

9.26%

Consumer Non-Cycl.

8.6%

Industrials

7.52%

Other

17.91%

Diversification

BFRZ

Total weight of top 15 holdings out of 15

43.32%

SFLR

Total weight of top 15 holdings out of 15

43.55%

Top 15 holdings

Data as of June 30, 2026

BFRZ

NVIDIA Corp.

7.04%

Apple, Inc.

6.49%

Microsoft Corp.

4.20%

Amazon.com, Inc.

3.62%

Alphabet, Inc.

3.12%

Broadcom Inc.

2.75%

Alphabet, Inc.

2.60%

Micron Technology, Inc.

2.34%

Meta Platforms, Inc.

1.92%

Tesla, Inc.

1.87%

Eli Lilly & Co.

1.78%

JPMorgan Chase & Co.

1.65%

Advanced Micro Devices, Inc.

1.51%

Berkshire Hathaway, Inc.

1.24%

Johnson & Johnson

1.19%

SFLR

NVIDIA Corp.

7.11%

Apple, Inc.

6.53%

Microsoft Corp.

4.01%

Amazon.com, Inc.

3.63%

Alphabet, Inc.

3.12%

Broadcom Inc.

2.81%

Alphabet, Inc.

2.68%

Micron Technology, Inc.

2.41%

Eli Lilly & Co.

1.80%

Meta Platforms, Inc.

1.77%

Tesla, Inc.

1.71%

JPMorgan Chase & Co.

1.70%

Advanced Micro Devices, Inc.

1.63%

Johnson & Johnson

1.34%

Berkshire Hathaway, Inc.

1.30%

Frequently asked questions about BFRZ and SFLR

How have the BFRZ and SFLR ETFs performed in 2026?

As of July 24, 2026, BFRZ is up 0.38% year-to-date (YTD), while SFLR has returned 3.81%. That puts SFLR better performer ahead so far this year.

Which ETF is attracting more investor money: BFRZ or SFLR?

Year-to-date, the BFRZ ETF saw +$59M in flows, compared to +$722M for SFLR.

Which ETF is more volatile: BFRZ or SFLR?

Over the past year, BFRZ had a volatility of 5.81%, while SFLR experienced 9.72%.

Which ETF is bigger: BFRZ or SFLR?

As of July 24, 2026, BFRZ holds $136.94 M in assets under management (AUM), while SFLR manages $2.11 B.

What sectors do the BFRZ and SFLR ETFs invest in?

BFRZ leans toward sectors like Technology, Finance and Consumer Non-Cyclicals. Meanwhile, SFLR focuses on Technology, Finance and Healthcare.

What are the top holdings of the BFRZ ETF and SFLR ETF?

BFRZ top holdings include NVIDIA Corp., Apple, Inc. and Microsoft Corp.. SFLR holds in its top three: NVIDIA Corp., Apple, Inc. and Microsoft Corp..

Which ETF is more diversified: BFRZ or SFLR?

BFRZ holds 179 securities with 43.32% of its assets in the top 15. SFLR has 187 securities and a top 15 weight of 43.55%.

How Innovator's "Managed Floor" ETFs Can Fit Into a 40/30/30 Portfolio

October 3, 2024

SFLR

BFRZvsSFLRETF Comparison

Innovator Equity Managed 100 Buffer ETF

Innovator Equity Managed Floor ETF

BFRZ vs SFLR performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the BFRZ and SFLR ETFs performed in 2026?

As of July 24, 2026, BFRZ is up 0.38% year-to-date (YTD), while SFLR has returned 3.81%. That puts SFLR better performer ahead so far this year.

Which ETF is attracting more investor money: BFRZ or SFLR?

Year-to-date, the BFRZ ETF saw +$59M in flows, compared to +$722M for SFLR.

Which ETF is more volatile: BFRZ or SFLR?

Over the past year, BFRZ had a volatility of 5.81%, while SFLR experienced 9.72%.

Which ETF is bigger: BFRZ or SFLR?

As of July 24, 2026, BFRZ holds $136.94 M in assets under management (AUM), while SFLR manages $2.11 B.

What sectors do the BFRZ and SFLR ETFs invest in?

BFRZ leans toward sectors like Technology, Finance and Consumer Non-Cyclicals. Meanwhile, SFLR focuses on Technology, Finance and Healthcare.

What are the top holdings of the BFRZ ETF and SFLR ETF?

BFRZ top holdings include NVIDIA Corp., Apple, Inc. and Microsoft Corp.. SFLR holds in its top three: NVIDIA Corp., Apple, Inc. and Microsoft Corp..

Which ETF is more diversified: BFRZ or SFLR?

BFRZ holds 179 securities with 43.32% of its assets in the top 15. SFLR has 187 securities and a top 15 weight of 43.55%.

How Innovator's "Managed Floor" ETFs Can Fit Into a 40/30/30 Portfolio

The ETF Industry Is Evolving Fast