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A comprehensive snapshot of U.S. ETF market activity in Week 31 (July 27 - July 31, 2026), spanning flows, performance, sector and thematic trends, geographic exposures, asset classes, and leading funds and issuers.


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According to data by Trackinsight, U.S.-listed ETFs attracted $38.7 billion in net inflows during the week ending July 31, led by equity ETFs ($31.9B) and fixed income ETFs ($7.3B). Meanwhile, commodity ETFs experienced $522.7 million of outflows and cryptocurrency ETFs shed $76.3 million.
Technology was once again the dominant sector, gathering $8.9 billion of fresh capital, followed by Financials ($1.3B). Artificial Intelligence remained one of the market's strongest investment themes, attracting $902.2 million, while Global Infrastructure ETFs added a further $869.5 million.
From AI infrastructure to active strategies, the ETF landscape is shifting. Share your perspective in the 7th Annual Global ETF Survey and get exclusive early access to the final report.
The U.S. led regional allocations with $21.5 billion of inflows, while Emerging Markets attracted $2.0 billion and South Korea continued its strong run with $1.35 billion. Taiwan also saw renewed investor interest, gathering $520.3 million during the week.

Vanguard led all issuers with $9.7 billion of net inflows, followed by State Street Investment Management ($8.0B), iShares ($5.3B), and VanEck ($3.2B). At the fund level, SPY topped the inflow rankings with $3.6 billion, while semiconductor-focused ETFs dominated demand, with SMH and SOXX attracting $3.5 billion and $3.4 billion, respectively. QQQ, IWM, XLF, and EWY also ranked among the week's most purchased ETFs.
Among the week's best performers were ADRH SAPH (+13.0%), Roundhill Video Games ETF (NERD) (+10.7%), and Amplify's Breakwave Tanker Shipping ETF (BWET) (+9.6%). On the downside, memory and semiconductor-related strategies struggled, with Roundhill Memory ETF (DRAM) and Tema Memory ETF (DISK) posting double-digit declines.

Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.
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From AI infrastructure to active strategies, the ETF landscape is shifting. Share your perspective in the 7th Annual Global ETF Survey and get exclusive early access to the final report.
