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ETF Trends

ETF Industry KPIs July 20, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · July 20, 2026
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Tidal ETF Industry KPIs

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape:

  • We added 50 new ETF listings to the database last week, and removed nine that were delisted, bringing total U.S. ETF universe to 5,566 funds, up 27.4% year-on-year.
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  • There have been 1,414 launches over the last 12 months, another all-time-high (rolling 12-month basis)
  • Total U.S.-listed ETF AUM is $15.7 Trillion, down 1.2% from last week but +33.6% over the past 12 months.
  • Annualized Fee Revenue is $26.1 Billion, with Non-Traditional Index (or “Smart Beta”) products earning 37%, Traditional/Passive Index products at 32% and Actively Managed funds taking home 31% of revenue.

KPI 20.07.26

Disclaimer

This material is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. It should not be relied upon as investment advice, and it does not consider the investment objectives, financial situation, or particular needs of any individual investor. Investors should consult a financial professional before making any investment decisions.

Past performance is not indicative of future results, and there is no guarantee that concentrated strategies will outperform more diversified approaches. References to specific ETFs and providers are for illustrative purposes only and do not constitute an endorsement or recommendation.

The Tidal Diversification Calculator is a proprietary tool intended solely to help investors understand ETF diversification levels. It should not be construed as a recommendation to buy, sell, or hold any particular ETF. Any analysis provided (e.g., comparing SPY and RSP) is based solely on diversification metrics and does not imply suitability for any investor. Differences in returns, liquidity, expenses, and other factors should be considered before making any investment decision.

All investments involve risk, including the possible loss of principal. There is no guarantee that any investment strategy will be successful.

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