VICEvsIBUYETF Comparison
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AdvisorShares Vice ETF (VICE) belongs to the US Multi-Factor segment. Amplify Online Retail ETF (IBUY) is part of the eCommerce segment. VICE's top 3 sector exposures are Consumer Services, Consumer Non-Cyclicals and Technology. In contrast, IBUY's top sector exposures are Consumer Cyclicals, Consumer Non-Cyclicals and Consumer Services. VICE is more expensive with a Total Expense Ratio (TER) of 1.71%, versus 0.65% for IBUY. VICE is up 5.1% year-to-date (YTD) with - in YTD flows. IBUY performs worse with -4.54% YTD performance, and -$30M in YTD flows. Run a side-by-side ETF comparison of VICE and IBUY below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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VICE vs IBUY performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/27/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | VICE IBUY | -1.10%+1.62% | +1.14%+3.29% | +5.10%-4.54% | -4.42%-1.56% | +19.18%+42.03% | +7.34%-41.88% |
| Flows | VICE IBUY | --$18M | --$18M | --$30M | -$174K-$48M | -$3M-$172M | -$5M-$660M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | VICE IBUY | +13.83%+21.62% | +13.27%+21.39% | +14.88%+23.43% | +17.72%+31.26% |
| Max drawdown | VICE IBUY | -3.68%-8.40% | -13.89%-23.19% | -18.40%-28.40% | -29.94%-69.76% |
| Max drawdown duration | VICE IBUY | 7d57d | 337d312d | 231d185d | 1120d1825d |
Trading data
VICE | IBUY | |
Last sale 7/27/2026 at 1:30 PM | $33.40 | $71.16 |
| Previous close 07/24/2026 | $33.06 | $68.24 |
| Consolidated volume 07/24/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of June 30, 2026
1-year trailing difference
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VICE
is actively managed and doesn’t replicate an indexVICE | IBUY | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 7/27/2026 at 1:30 PM
Live
Closed
VICE | IBUY | |
|---|---|---|
| Last price | $33.40 | $71.16 |
| 1D performance | +1.04% | +4.28% |
| AuM | $7.37 M | $106.64 M |
| E/R | 1.71% | 0.65% |
Characteristics
VICE | IBUY | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | AdvisorShares | Amplify ETFs |
| Benchmark | - | EQM Online Retail Index |
| N° of holdings | 22 | 80 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | December 12, 2017 | April 20, 2016 |
| ESG | No | No |
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Exposure
Countries
VICE
USA
75.33%
United Kingdom
9.01%
Other
15.66%
IBUY
USA
74.51%
Other
25.49%
Sectors
VICE
Consumer Services
35.78%
Consumer Non-Cycl.
31.33%
Technology
9.56%
Consumer Cyclical.
9.23%
Other
14.1%
IBUY
Consumer Cyclical.
26.02%
Consumer Non-Cycl.
25%
Consumer Services
19.31%
Technology
10.87%
Industrials
7.24%
Other
11.56%
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Diversification
VICE
Total weight of top 15 holdings out of 15
72.24%
IBUY
Total weight of top 15 holdings out of 15
40.94%
Top 15 holdings
Data as of June 30, 2026
VICE
Monarch Casino & Resort, Inc.
5.83%
Victoria's Secret & Co.
5.57%
NetEase, Inc.
5.11%
Starbucks Corp.
5.03%
Churchill Downs, Inc.
5.00%
Alto Ingredients, Inc.
4.88%
Altria Group, Inc.
4.76%
Monster Beverage Corp.
4.72%
Ambev SA
4.69%
Super Group (SGHC) Ltd.
4.53%
Brinker International, Inc.
4.50%
British American Tobacco plc
4.48%
Smithfield Foods, Inc.
4.46%
NVIDIA Corp.
4.45%
Philip Morris International, Inc.
4.23%
IBUY
Wayfair, Inc.
3.35%
Hims & Hers Health, Inc.
2.96%
TripAdvisor, Inc.
2.88%
Affirm Holdings, Inc.
2.84%
Etsy, Inc.
2.81%
Bed Bath & Beyond, Inc.
2.79%
Maplebear, Inc.
2.77%
Revolve Group, Inc.
2.76%
MSC Industrial Direct Co., Inc.
2.64%
Peloton Interactive, Inc.
2.58%
DoorDash, Inc.
2.55%
Spotify Technology SA
2.53%
Booking Holdings, Inc.
2.52%
Expedia Group, Inc.
2.50%
Liquidity Services, Inc.
2.46%
Frequently asked questions about VICE and IBUY
How have the VICE and IBUY ETFs performed in 2026?
As of July 27, 2026, VICE is up 5.1% year-to-date (YTD), while IBUY has lost -4.54%. That puts VICE better performer ahead so far this year.
Which ETF is attracting more investor money: VICE or IBUY?
Year-to-date, the VICE ETF saw - in flows, compared to -$30M for IBUY.
Which ETF is more volatile: VICE or IBUY?
Over the past year, VICE had a volatility of 13.27%, while IBUY experienced 21.39%.
Which ETF is bigger: VICE or IBUY?
As of July 27, 2026, VICE holds $7.37 M in assets under management (AUM), while IBUY manages $106.64 M.
What sectors do the VICE and IBUY ETFs invest in?
VICE leans toward sectors like Consumer Services, Consumer Non-Cyclicals and Technology. Meanwhile, IBUY focuses on Consumer Cyclicals, Consumer Non-Cyclicals and Consumer Services.
What are the top holdings of the VICE ETF and IBUY ETF?
VICE top holdings include Monarch Casino & Resort, Inc., Victoria's Secret & Co. and NetEase, Inc.. IBUY holds in its top three: Wayfair, Inc., Hims & Hers Health, Inc. and TripAdvisor, Inc..
Which ETF is more diversified: VICE or IBUY?
VICE holds 22 securities with 72.24% of its assets in the top 15. IBUY has 80 securities and a top 15 weight of 40.94%.
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Latest news about VICE & IBUY
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