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ONLNvsISHPETF Comparison

ETF 1

ONLN

ProShares Online Retail ETF

This fund is part of

eCommerce

+0.03%

Full ONLN fund page

VS

ETF 2

ISHP

First Trust S-Network E-Commerce ETF

This fund is part of

eCommerce

+0.03%

Full ISHP fund page

ProShares Online Retail ETF (ONLN) and First Trust S-Network E-Commerce ETF (ISHP) belong to the same industry segment: eCommerce. ONLN's top 3 sector exposures are Consumer Non-Cyclicals, Consumer Cyclicals and Healthcare. In contrast, ISHP's top sector exposures are Consumer Non-Cyclicals, Technology and Finance. ONLN is less expensive with a Total Expense Ratio (TER) of 0.58%, versus 0.6% for ISHP. ONLN is down -3.9% year-to-date (YTD) with -$14M in YTD flows. ISHP performs worse with -10.94% YTD performance, and - in YTD flows. Run a side-by-side ETF comparison of ONLN and ISHP below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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ONLN vs ISHP performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 10/28/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	ONLN ISHP	+5.35%+3.65%	-0.46%-0.58%	-3.90%-10.94%	-8.16%-16.39%	+94.67%+52.15%	-16.80%+3.03%
Flows	ONLN ISHP	-$541K-	-$3M-	-$14M-	-$15M-$0K	-$89M-$1M	-$452M-$10M

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	ONLN ISHP	+22.09%+16.52%	+24.53%+17.52%	+25.26%+18.04%	+33.10%+24.34%
Max drawdown	ONLN ISHP	-12.61%-10.65%	-19.80%-22.85%	-28.14%-24.42%	-63.58%-46.73%
Max drawdown duration	ONLN ISHP	85d63d	289d365d	132d405d	1807d1109d

Trading data

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	ONLN	ISHP
Last sale 10/28/2026 at 1:30 PM	$56.83	$34.40
Previous close 10/28/2026	$56.52	$34.74
Consolidated volume 10/28/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of September 30, 2026

1-year trailing difference

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	ONLN	ISHP
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 10/28/2026 at 1:30 PM

Live

Closed

	ONLN	ISHP
Last price	$56.83	$34.40
1D performance	+0.55%	-0.98%
AuM	$58.58 M	$5.22 M
E/R	0.58%	0.6%

Characteristics

	ONLN	ISHP
Management strategy	Passive	Passive
Provider	ProShares	First Trust
Benchmark	ProShares Online Retail Index Index	S-Network Global E-Commerce IndexTM
N° of holdings	21	58
Asset class	Equities	Equities
Trailing 12m distribution yield	Join	Join
Inception date	July 13, 2018	September 20, 2016
ESG	No	No

More ONLN data on Trackinsight

More ISHP data on Trackinsight

Exposure

Countries

ONLN

USA

75.13%

China

10.33%

Other

14.54%

ISHP

USA

47.45%

China

12.74%

Other

39.81%

Sectors

ONLN

Consumer Non-Cycl.

69.48%

Consumer Cyclical.

24.03%

Other

6.49%

ISHP

Consumer Non-Cycl.

20.92%

Technology

20.87%

Finance

15.9%

Consumer Cyclical.

13.07%

Consumer Services

10.63%

Industrials

10.41%

Other

8.2%

Diversification

ONLN

Total weight of top 15 holdings out of 15

87.7%

ISHP

Total weight of top 15 holdings out of 15

28.74%

Top 15 holdings

Data as of August 31, 2026

ONLN

Amazon.com, Inc.

25.91%

eBay, Inc.

8.10%

Alibaba Group Holding Ltd.

8.04%

PDD Holdings, Inc.

5.20%

Carvana Co.

4.93%

MercadoLibre, Inc.

4.45%

Coupang, Inc.

3.90%

FIGS, Inc.

3.89%

Sea Ltd. (Singapore)

3.66%

Williams-Sonoma, Inc.

3.59%

GigaCloud Technology, Inc.

3.54%

Wayfair, Inc.

3.42%

Chewy, Inc.

3.22%

Liquidity Services, Inc.

2.98%

Etsy, Inc.

2.88%

ISHP

A.P. Møller-Mærsk A/S

2.11%

NAVER Corp.

2.03%

LY Corp.

2.02%

COSCO SHIPPING Holdings Co. Ltd.

1.98%

Airbnb, Inc.

1.97%

Adyen NV

1.95%

Global Payments, Inc.

1.92%

Allegro.eu SA

1.87%

REA Group Ltd.

1.87%

DoorDash, Inc.

1.86%

KE Holdings, Inc.

1.85%

PayPal Holdings, Inc.

1.83%

Rightmove Plc

1.83%

Corpay, Inc.

1.83%

Copart, Inc.

1.82%

Frequently asked questions about ONLN and ISHP

How have the ONLN and ISHP ETFs performed in 2026?

As of October 28, 2026, ONLN is down -3.9% year-to-date (YTD), while ISHP has lost -10.94%. That puts ONLN better performer ahead so far this year.

Which ETF is attracting more investor money: ONLN or ISHP?

Year-to-date, the ONLN ETF saw -$14M in flows, compared to - for ISHP.

Which ETF is more volatile: ONLN or ISHP?

Over the past year, ONLN had a volatility of 24.53%, while ISHP experienced 17.52%.

Which ETF is bigger: ONLN or ISHP?

As of October 28, 2026, ONLN holds $58.58 M in assets under management (AUM), while ISHP manages $5.22 M.

What sectors do the ONLN and ISHP ETFs invest in?

ONLN leans toward sectors like Consumer Non-Cyclicals and Consumer Cyclicals. Meanwhile, ISHP focuses on Consumer Non-Cyclicals, Technology and Finance.

What are the top holdings of the ONLN ETF and ISHP ETF?

ONLN top holdings include Amazon.com, Inc., eBay, Inc. and Alibaba Group Holding Ltd.. ISHP holds in its top three: A.P. Møller-Mærsk A/S, NAVER Corp. and LY Corp..

ONLNvsISHPETF Comparison

ProShares Online Retail ETF

First Trust S-Network E-Commerce ETF

ONLN vs ISHP performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the ONLN and ISHP ETFs performed in 2026?

As of October 28, 2026, ONLN is down -3.9% year-to-date (YTD), while ISHP has lost -10.94%. That puts ONLN better performer ahead so far this year.

Which ETF is attracting more investor money: ONLN or ISHP?

Year-to-date, the ONLN ETF saw -$14M in flows, compared to - for ISHP.

Which ETF is more volatile: ONLN or ISHP?

Over the past year, ONLN had a volatility of 24.53%, while ISHP experienced 17.52%.

Which ETF is bigger: ONLN or ISHP?

As of October 28, 2026, ONLN holds $58.58 M in assets under management (AUM), while ISHP manages $5.22 M.

What sectors do the ONLN and ISHP ETFs invest in?

ONLN leans toward sectors like Consumer Non-Cyclicals and Consumer Cyclicals. Meanwhile, ISHP focuses on Consumer Non-Cyclicals, Technology and Finance.

What are the top holdings of the ONLN ETF and ISHP ETF?

ONLN top holdings include Amazon.com, Inc., eBay, Inc. and Alibaba Group Holding Ltd.. ISHP holds in its top three: A.P. Møller-Mærsk A/S, NAVER Corp. and LY Corp..

Which ETF is more diversified: ONLN or ISHP?

ONLN holds 21 securities with 87.7% of its assets in the top 15. ISHP has 58 securities and a top 15 weight of 28.74%.

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