ONLNvsISHPETF Comparison
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ProShares Online Retail ETF (ONLN) and First Trust S-Network E-Commerce ETF (ISHP) belong to the same industry segment: eCommerce. ONLN's top 3 sector exposures are Consumer Discretionary and Health Care. In contrast, ISHP's top sector exposures are Consumer Discretionary and Communication Services.Industrials, ONLN is less expensive with a Total Expense Ratio (TER) of 0.58%, versus 0.6% for ISHP. ONLN is up 1.44% year-to-date (YTD) with -$7M in YTD flows. ISHP performs worse with -10.21% YTD performance, and - in YTD flows. Run a side-by-side ETF comparison of ONLN and ISHP below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ONLN vs ISHP performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 05/01/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ONLN ISHP | +12.58%+8.92% | -0.16%-9.34% | +1.44%-10.21% | +41.68%-1.87% | +107.32%+41.22% | -24.44%+16.68% |
| Flows | ONLN ISHP | +$1M- | -$7M- | -$7M- | -$24M-$0K | -$91M-$1M | -$626M+$2M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ONLN ISHP | +28.84%+21.43% | +24.03%+16.86% | +25.96%+18.31% | +33.29%+24.47% |
| Max drawdown | ONLN ISHP | -15.18%-17.11% | -19.80%-24.42% | -28.14%-24.42% | -69.19%-46.73% |
| Max drawdown duration | ONLN ISHP | 73d87d | 109d225d | 132d225d | 1759d1109d |
Trading data
ONLN | ISHP | |
Last sale 5/1/2026 at 1:30 PM | $60.05 | $35.40 |
| Previous close 04/29/2026 | $59.51 | $35.23 |
| Consolidated volume 04/29/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of April 30, 2026
1-year trailing difference
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ONLN | ISHP | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 5/1/2026 at 1:30 PM
Live
Closed
ONLN | ISHP | |
|---|---|---|
| Last price | $60.05 | $35.40 |
| 1D performance | +0.91% | +0.49% |
| AuM | $69.04 M | $5.28 M |
| E/R | 0.58% | 0.6% |
Characteristics
ONLN | ISHP | |
|---|---|---|
| Management strategy | Passive | Passive |
| Provider | ProShares | First Trust |
| Benchmark | ProShares Online Retail Index Index | S-Network Global E-Commerce IndexTM |
| N° of holdings | 15 | 52 |
| Asset class | Equities | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | July 13, 2018 | September 20, 2016 |
| ESG | No | No |
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Exposure
Countries
ONLN
USA
92.74%
Other
7.26%
ISHP
USA
60.87%
Other
39.13%
Sectors
ONLN
Consumer Discreti.
73.7%
Other
26.3%
ISHP
Consumer Discreti.
34.47%
Communication Ser.
21.02%
Industrials
15.18%
Information Techn.
8.82%
Other
20.51%
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Diversification
ONLN
Total weight of top 15 holdings out of 15
94.59%
ISHP
Total weight of top 15 holdings out of 15
30.17%
Top 15 holdings
Data as of March 31, 2026
ONLN
AMAZON.COM INC
24.62%
US01609W1027
10.78%
EBAY
8.70%
FIGS
5.99%
KYG386441037
5.37%
CARVANA CO
5.01%
COUPANG
4.60%
WAYFAIR INC
4.58%
CHEWY INC
4.44%
BUCKLE
3.94%
ETSY INC
3.72%
REVOLVE GROUP INC
3.64%
OVERSTOCK.COM
3.60%
PINDUODUO INC ADR
3.50%
MERCADOLIBRE
2.10%
ISHP
FEDEX
2.35%
WALMART INC
2.23%
COSCO SHIPPING HOLDINGS CO LTD H SHARES
2.22%
MOELLER MAERSK
2.13%
PROLOGIS REIT
2.10%
EBAY
2.07%
TAIWAN MOBILE
2.05%
US47215P1066
1.97%
DEUTSCHE POST
1.95%
Z HOLDINGS CORPORATION
1.90%
UNITED PARCEL SERVICE-CL
1.85%
ALPHABET INC-CL
1.85%
WILLIAMS SONOMA
1.84%
AIRBNB
1.83%
REA GROUP
1.83%
Frequently asked questions about ONLN and ISHP
How have the ONLN and ISHP ETFs performed in 2026?
As of May 1, 2026, ONLN is up 1.44% year-to-date (YTD), while ISHP has lost -10.21%. That puts ONLN better performer ahead so far this year.
Which ETF is attracting more investor money: ONLN or ISHP?
Year-to-date, the ONLN ETF saw -$7M in flows, compared to - for ISHP.
Which ETF is more volatile: ONLN or ISHP?
Over the past year, ONLN had a volatility of 24.03%, while ISHP experienced 16.86%.
Which ETF is bigger: ONLN or ISHP?
As of May 1, 2026, ONLN holds $69.04 M in assets under management (AUM), while ISHP manages $5.28 M.
What sectors do the ONLN and ISHP ETFs invest in?
ONLN leans toward sectors like Consumer Discretionary. Meanwhile, ISHP focuses on Consumer Discretionary, Communication Services and Industrials.
What are the top holdings of the ONLN ETF and ISHP ETF?
ONLN top holdings include AMAZON.COM INC, US01609W1027 and EBAY. ISHP holds in its top three: FEDEX, WALMART INC and COSCO SHIPPING HOLDINGS CO LTD H SHARES.
Which ETF is more diversified: ONLN or ISHP?
ONLN holds 19 securities with 94.59% of its assets in the top 15. ISHP has 58 securities and a top 15 weight of 30.17%.
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Latest news about ONLN & ISHP
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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