ONLNvsIBUYETF Comparison
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ProShares Online Retail ETF (ONLN) and Amplify Online Retail ETF (IBUY) belong to the same industry segment: eCommerce. ONLN's top 3 sector exposures are Consumer Non-Cyclicals, Consumer Cyclicals and Healthcare. In contrast, IBUY's top sector exposures are Consumer Cyclicals, Consumer Non-Cyclicals and Consumer Services. ONLN is less expensive with a Total Expense Ratio (TER) of 0.58%, versus 0.65% for IBUY. ONLN is down -3.46% year-to-date (YTD) with -$10M in YTD flows. IBUY performs better with -2.26% YTD performance, and -$30M in YTD flows. Run a side-by-side ETF comparison of ONLN and IBUY below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ONLN vs IBUY performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/28/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ONLN IBUY | +4.09%+4.05% | -3.66%+7.73% | -3.46%-2.26% | +3.52%+0.80% | +60.35%+40.87% | -24.59%-41.41% |
| Flows | ONLN IBUY | -$3M-$18M | -$3M-$18M | -$10M-$30M | -$21M-$48M | -$89M-$172M | -$480M-$611M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ONLN IBUY | +24.48%+21.77% | +25.13%+21.48% | +25.55%+23.40% | +33.13%+31.27% |
| Max drawdown | ONLN IBUY | -11.45%-7.63% | -19.80%-23.19% | -28.14%-28.40% | -65.76%-69.76% |
| Max drawdown duration | ONLN IBUY | 83d40d | 197d313d | 132d185d | 1826d1826d |
Trading data
ONLN | IBUY | |
Last sale 7/29/2026 at 5:30 PM | $57.10 | $72.81 |
| Previous close 07/28/2026 | $57.11 | $71.16 |
| Consolidated volume 07/28/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of June 30, 2026
1-year trailing difference
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ONLN | IBUY | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 7/29/2026 at 5:30 PM
Live
Closed
ONLN | IBUY | |
|---|---|---|
| Last price | $57.10 | $72.81 |
| 1D performance | -0.02% | +2.31% |
| AuM | $62.28 M | $109.20 M |
| E/R | 0.58% | 0.65% |
Characteristics
ONLN | IBUY | |
|---|---|---|
| Management strategy | Passive | Passive |
| Provider | ProShares | Amplify ETFs |
| Benchmark | ProShares Online Retail Index Index | EQM Online Retail Index |
| N° of holdings | 19 | 80 |
| Asset class | Equities | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | July 13, 2018 | April 20, 2016 |
| ESG | No | No |
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Exposure
Countries
ONLN
USA
77.13%
China
11.72%
Other
11.14%
IBUY
USA
74.51%
Other
25.49%
Sectors
ONLN
Consumer Non-Cycl.
70.38%
Consumer Cyclical.
25.8%
Other
3.82%
IBUY
Consumer Cyclical.
26.02%
Consumer Non-Cycl.
25%
Consumer Services
19.31%
Technology
10.87%
Industrials
7.24%
Other
11.56%
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Diversification
ONLN
Total weight of top 15 holdings out of 15
91.9%
IBUY
Total weight of top 15 holdings out of 15
40.94%
Top 15 holdings
Data as of June 30, 2026
ONLN
Amazon.com, Inc.
22.20%
eBay, Inc.
11.40%
Alibaba Group Holding Ltd.
9.93%
Wayfair, Inc.
5.29%
Etsy, Inc.
4.94%
Coupang, Inc.
4.90%
Revolve Group, Inc.
4.77%
Carvana Co.
4.56%
Bed Bath & Beyond, Inc.
4.51%
FIGS, Inc.
3.71%
The Buckle, Inc.
3.68%
Chewy, Inc.
3.66%
GigaCloud Technology, Inc.
3.50%
MercadoLibre, Inc.
2.50%
PDD Holdings, Inc.
2.33%
IBUY
Wayfair, Inc.
3.35%
Hims & Hers Health, Inc.
2.96%
TripAdvisor, Inc.
2.88%
Affirm Holdings, Inc.
2.84%
Etsy, Inc.
2.81%
Bed Bath & Beyond, Inc.
2.79%
Maplebear, Inc.
2.77%
Revolve Group, Inc.
2.76%
MSC Industrial Direct Co., Inc.
2.64%
Peloton Interactive, Inc.
2.58%
DoorDash, Inc.
2.55%
Spotify Technology SA
2.53%
Booking Holdings, Inc.
2.52%
Expedia Group, Inc.
2.50%
Liquidity Services, Inc.
2.46%
Frequently asked questions about ONLN and IBUY
How have the ONLN and IBUY ETFs performed in 2026?
As of July 28, 2026, ONLN is down -3.46% year-to-date (YTD), while IBUY has lost -2.26%. That puts IBUY better performer ahead so far this year.
Which ETF is attracting more investor money: ONLN or IBUY?
Year-to-date, the ONLN ETF saw -$10M in flows, compared to -$30M for IBUY.
Which ETF is more volatile: ONLN or IBUY?
Over the past year, ONLN had a volatility of 25.13%, while IBUY experienced 21.48%.
Which ETF is bigger: ONLN or IBUY?
As of July 28, 2026, ONLN holds $62.28 M in assets under management (AUM), while IBUY manages $109.20 M.
What sectors do the ONLN and IBUY ETFs invest in?
ONLN leans toward sectors like Consumer Non-Cyclicals and Consumer Cyclicals. Meanwhile, IBUY focuses on Consumer Cyclicals, Consumer Non-Cyclicals and Consumer Services.
What are the top holdings of the ONLN ETF and IBUY ETF?
ONLN top holdings include Amazon.com, Inc., eBay, Inc. and Alibaba Group Holding Ltd.. IBUY holds in its top three: Wayfair, Inc., Hims & Hers Health, Inc. and TripAdvisor, Inc..
Which ETF is more diversified: ONLN or IBUY?
ONLN holds 19 securities with 91.9% of its assets in the top 15. IBUY has 80 securities and a top 15 weight of 40.94%.
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Latest news about ONLN & IBUY
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
IBUY
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
IBUY
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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