ONLNvsIBUYETF Comparison
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ProShares Online Retail ETF (ONLN) and Amplify Online Retail ETF (IBUY) belong to the same industry segment: eCommerce. ONLN's top 3 sector exposures are Consumer Discretionary and Health Care. In contrast, IBUY's top sector exposures are Consumer Discretionary and Industrials.Health Care, ONLN is less expensive with a Total Expense Ratio (TER) of 0.58%, versus 0.65% for IBUY. ONLN is up 1.44% year-to-date (YTD) with -$7M in YTD flows. IBUY performs worse with -8.36% YTD performance, and -$13M in YTD flows. Run a side-by-side ETF comparison of ONLN and IBUY below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ONLN vs IBUY performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 05/01/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ONLN IBUY | +12.58%+9.07% | -0.16%-5.69% | +1.44%-8.36% | +41.68%+11.26% | +107.32%+64.55% | -24.44%-45.52% |
| Flows | ONLN IBUY | +$1M- | -$7M-$13M | -$7M-$13M | -$24M-$34M | -$91M-$156M | -$626M-$871M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ONLN IBUY | +28.84%+25.05% | +24.03%+20.69% | +25.96%+24.21% | +33.29%+31.48% |
| Max drawdown | ONLN IBUY | -15.18%-16.45% | -19.80%-23.19% | -28.14%-28.40% | -69.19%-71.13% |
| Max drawdown duration | ONLN IBUY | 73d88d | 109d225d | 132d185d | 1759d1767d |
Trading data
ONLN | IBUY | |
Last sale 5/1/2026 at 1:30 PM | $60.05 | $68.20 |
| Previous close 04/29/2026 | $59.51 | $67.71 |
| Consolidated volume 04/29/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of April 30, 2026
1-year trailing difference
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ONLN | IBUY | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 5/1/2026 at 1:30 PM
Live
Closed
ONLN | IBUY | |
|---|---|---|
| Last price | $60.05 | $68.20 |
| 1D performance | +0.91% | +0.73% |
| AuM | $69.04 M | $119.44 M |
| E/R | 0.58% | 0.65% |
Characteristics
ONLN | IBUY | |
|---|---|---|
| Management strategy | Passive | Passive |
| Provider | ProShares | Amplify ETFs |
| Benchmark | ProShares Online Retail Index Index | EQM Online Retail Index |
| N° of holdings | 15 | 74 |
| Asset class | Equities | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | July 13, 2018 | April 20, 2016 |
| ESG | No | No |
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Exposure
Countries
ONLN
USA
92.74%
Other
7.26%
IBUY
USA
78.1%
Other
21.9%
Sectors
ONLN
Consumer Discreti.
73.7%
Other
26.3%
IBUY
Consumer Discreti.
64.06%
Industrials
11.11%
Other
24.83%
Diversification
ONLN
Total weight of top 15 holdings out of 15
94.59%
IBUY
Total weight of top 15 holdings out of 15
43.54%
Top 15 holdings
Data as of March 31, 2026
ONLN
AMAZON.COM INC
24.62%
US01609W1027
10.78%
EBAY
8.70%
FIGS
5.99%
KYG386441037
5.37%
CARVANA CO
5.01%
COUPANG
4.60%
WAYFAIR INC
4.58%
CHEWY INC
4.44%
BUCKLE
3.94%
ETSY INC
3.72%
REVOLVE GROUP INC
3.64%
OVERSTOCK.COM
3.60%
PINDUODUO INC ADR
3.50%
MERCADOLIBRE
2.10%
IBUY
FIGS
5.49%
LIQUIDITY SRVICE
3.67%
EBAY
3.14%
EXPEDIA GROUP INC
3.06%
MSC INDUSTRIAL
3.00%
US5653941030
2.95%
AIRBNB
2.90%
REVOLVE GROUP INC
2.86%
CARVANA CO
2.71%
BOOKING HOLDINGS
2.43%
AMAZON.COM INC
2.32%
ETSY INC
2.28%
CHEWY INC
2.26%
COPART
2.25%
SPOTIFY TECHNOLOGY SA
2.22%
Frequently asked questions about ONLN and IBUY
How have the ONLN and IBUY ETFs performed in 2026?
As of May 1, 2026, ONLN is up 1.44% year-to-date (YTD), while IBUY has lost -8.36%. That puts ONLN better performer ahead so far this year.
Which ETF is attracting more investor money: ONLN or IBUY?
Year-to-date, the ONLN ETF saw -$7M in flows, compared to -$13M for IBUY.
Which ETF is more volatile: ONLN or IBUY?
Over the past year, ONLN had a volatility of 24.03%, while IBUY experienced 20.69%.
Which ETF is bigger: ONLN or IBUY?
As of May 1, 2026, ONLN holds $69.04 M in assets under management (AUM), while IBUY manages $119.44 M.
What sectors do the ONLN and IBUY ETFs invest in?
ONLN leans toward sectors like Consumer Discretionary. Meanwhile, IBUY focuses on Consumer Discretionary and Industrials.
What are the top holdings of the ONLN ETF and IBUY ETF?
ONLN top holdings include AMAZON.COM INC, US01609W1027 and EBAY. IBUY holds in its top three: FIGS, LIQUIDITY SRVICE and EBAY.
Which ETF is more diversified: ONLN or IBUY?
ONLN holds 19 securities with 94.59% of its assets in the top 15. IBUY has 79 securities and a top 15 weight of 43.54%.
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Latest news about ONLN & IBUY
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
IBUY
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
IBUY
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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