ONLNvsBUYZETF Comparison
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ProShares Online Retail ETF (ONLN) and Franklin Disruptive Commerce ETF (BUYZ) belong to the same industry segment: eCommerce. ONLN's top 3 sector exposures are Consumer Discretionary and Health Care. In contrast, BUYZ's top sector exposures are Consumer Discretionary and Information Technology.Communication Services, ONLN is more expensive with a Total Expense Ratio (TER) of 0.58%, versus 0.5% for BUYZ. ONLN is up 0.21% year-to-date (YTD) with -$7M in YTD flows. BUYZ performs worse with -12.27% YTD performance, and - in YTD flows. Run a side-by-side ETF comparison of ONLN and BUYZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ONLN vs BUYZ performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 04/28/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ONLN BUYZ | +16.29%+13.53% | -3.80%-8.43% | +0.21%-12.27% | +41.76%-0.54% | +101.96%+48.47% | -26.92%-34.36% |
| Flows | ONLN BUYZ | +$1M- | -$7M- | -$7M- | -$24M- | -$91M-$6M | -$634M-$21M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ONLN BUYZ | +29.27%+29.86% | +24.01%+22.26% | +26.00%+21.55% | +33.29%+27.39% |
| Max drawdown | ONLN BUYZ | -17.27%-19.88% | -19.80%-30.81% | -28.14%-30.81% | -69.19%-63.56% |
| Max drawdown duration | ONLN BUYZ | 90d89d | 106d219d | 132d219d | 1756d1764d |
Trading data
ONLN | BUYZ | |
Last sale 4/29/2026 at 1:30 PM | $59.83 | $35.33 |
| Previous close 04/28/2026 | $59.26 | $35.19 |
| Consolidated volume 04/28/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of March 31, 2026
1-year trailing difference
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BUYZ
is actively managed and doesn’t replicate an indexONLN | BUYZ | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 4/29/2026 at 1:30 PM
Live
Closed
ONLN | BUYZ | |
|---|---|---|
| Last price | $59.83 | $35.33 |
| 1D performance | +0.96% | +0.39% |
| AuM | $68.20 M | $7.04 M |
| E/R | 0.58% | 0.5% |
Characteristics
ONLN | BUYZ | |
|---|---|---|
| Management strategy | Passive | Active |
| Provider | ProShares | Franklin Templeton |
| Benchmark | ProShares Online Retail Index Index | - |
| N° of holdings | 15 | 47 |
| Asset class | Equities | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | July 13, 2018 | February 25, 2020 |
| ESG | No | No |
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Exposure
Countries
ONLN
USA
92.74%
Other
7.26%
BUYZ
USA
83.47%
Canada
10.29%
Other
6.23%
Sectors
ONLN
Consumer Discreti.
73.7%
Other
26.3%
BUYZ
Consumer Discreti.
38.55%
Information Techn.
22.12%
Communication Ser.
15.84%
Other
23.49%
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Diversification
ONLN
Total weight of top 15 holdings out of 15
94.59%
BUYZ
Total weight of top 15 holdings out of 15
65.55%
Top 15 holdings
Data as of March 31, 2026
ONLN
AMAZON.COM INC
24.62%
US01609W1027
10.78%
EBAY
8.70%
FIGS
5.99%
KYG386441037
5.37%
CARVANA CO
5.01%
COUPANG
4.60%
WAYFAIR INC
4.58%
CHEWY INC
4.44%
BUCKLE
3.94%
ETSY INC
3.72%
REVOLVE GROUP INC
3.64%
OVERSTOCK.COM
3.60%
PINDUODUO INC ADR
3.50%
MERCADOLIBRE
2.10%
BUYZ
AMAZON.COM INC
10.66%
SHOPIFY SUBORDINATE VOTING
9.51%
APPLOVIN
4.49%
META PLATFORMS
4.16%
NETFLIX
3.91%
MERCADOLIBRE
3.85%
DOORDASH
3.81%
WALMART INC
3.71%
CARVANA CO
3.69%
BOOKING HOLDINGS
3.59%
MASTERCARD
3.18%
COSTCO WHOLESALE
2.89%
ALPHABET INC-CL
2.80%
EBAY
2.72%
UBER TECHNOLOGIES INC
2.59%
Frequently asked questions about ONLN and BUYZ
How have the ONLN and BUYZ ETFs performed in 2026?
As of April 28, 2026, ONLN is up 0.21% year-to-date (YTD), while BUYZ has lost -12.27%. That puts ONLN better performer ahead so far this year.
Which ETF is attracting more investor money: ONLN or BUYZ?
Year-to-date, the ONLN ETF saw -$7M in flows, compared to - for BUYZ.
Which ETF is more volatile: ONLN or BUYZ?
Over the past year, ONLN had a volatility of 24.01%, while BUYZ experienced 22.26%.
Which ETF is bigger: ONLN or BUYZ?
As of April 28, 2026, ONLN holds $68.20 M in assets under management (AUM), while BUYZ manages $7.04 M.
What sectors do the ONLN and BUYZ ETFs invest in?
ONLN leans toward sectors like Consumer Discretionary. Meanwhile, BUYZ focuses on Consumer Discretionary, Information Technology and Communication Services.
What are the top holdings of the ONLN ETF and BUYZ ETF?
ONLN top holdings include AMAZON.COM INC, US01609W1027 and EBAY. BUYZ holds in its top three: AMAZON.COM INC, SHOPIFY SUBORDINATE VOTING and APPLOVIN.
Which ETF is more diversified: ONLN or BUYZ?
ONLN holds 19 securities with 94.59% of its assets in the top 15. BUYZ has 56 securities and a top 15 weight of 65.55%.
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Latest news about ONLN & BUYZ
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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