ONLNvsBUYZETF Comparison
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ProShares Online Retail ETF (ONLN) and Franklin Disruptive Commerce ETF (BUYZ) belong to the same industry segment: eCommerce. ONLN's top 3 sector exposures are Consumer Non-Cyclicals, Consumer Cyclicals and Healthcare. In contrast, BUYZ's top sector exposures are Consumer Non-Cyclicals, Finance and Technology. ONLN is more expensive with a Total Expense Ratio (TER) of 0.58%, versus 0.5% for BUYZ. ONLN is down -4.52% year-to-date (YTD) with -$14M in YTD flows. BUYZ performs worse with -11.39% YTD performance, and -$2M in YTD flows. Run a side-by-side ETF comparison of ONLN and BUYZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ONLN vs BUYZ performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 10/27/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ONLN BUYZ | +4.67%+3.86% | +0.30%+3.76% | -4.52%-11.39% | -7.73%-18.54% | +96.64%+54.45% | -15.58%-29.65% |
| Flows | ONLN BUYZ | -$541K- | -$5M- | -$14M-$2M | -$15M-$2M | -$89M-$7M | -$456M-$18M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ONLN BUYZ | +22.23%+19.38% | +24.55%+23.17% | +25.27%+21.87% | +33.11%+27.20% |
| Max drawdown | ONLN BUYZ | -12.61%-8.11% | -19.80%-29.02% | -28.14%-30.81% | -63.58%-61.97% |
| Max drawdown duration | ONLN BUYZ | 84d63d | 288d365d | 132d401d | 1806d1806d |
Trading data
ONLN | BUYZ | |
Last sale 10/27/2026 at 1:30 PM | $56.52 | $35.54 |
| Previous close 10/26/2026 | $56.05 | $35.55 |
| Consolidated volume 10/26/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of September 30, 2026
1-year trailing difference
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BUYZ
is actively managed and doesn’t replicate an indexONLN | BUYZ | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 10/27/2026 at 1:30 PM
Live
Closed
ONLN | BUYZ | |
|---|---|---|
| Last price | $56.52 | $35.54 |
| 1D performance | +0.84% | -0.04% |
| AuM | $58.20 M | $5.33 M |
| E/R | 0.58% | 0.5% |
Characteristics
ONLN | BUYZ | |
|---|---|---|
| Management strategy | Passive | Active |
| Provider | ProShares | Franklin Templeton |
| Benchmark | ProShares Online Retail Index Index | - |
| N° of holdings | 21 | 59 |
| Asset class | Equities | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | July 13, 2018 | February 25, 2020 |
| ESG | No | No |
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Exposure
Countries
ONLN
USA
75.13%
China
10.33%
Other
14.54%
BUYZ
USA
77.2%
Canada
10.78%
Other
12.02%
Sectors
ONLN
Consumer Non-Cycl.
69.48%
Consumer Cyclical.
24.03%
Other
6.49%
BUYZ
Consumer Non-Cycl.
28.5%
Finance
23.66%
Technology
16.84%
Consumer Services
15.28%
Consumer Cyclical.
8.56%
Other
7.15%
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Diversification
ONLN
Total weight of top 15 holdings out of 15
87.7%
BUYZ
Total weight of top 15 holdings out of 15
62.75%
Top 15 holdings
Data as of August 31, 2026
ONLN
Amazon.com, Inc.
25.91%
eBay, Inc.
8.10%
Alibaba Group Holding Ltd.
8.04%
PDD Holdings, Inc.
5.20%
Carvana Co.
4.93%
MercadoLibre, Inc.
4.45%
Coupang, Inc.
3.90%
FIGS, Inc.
3.89%
Sea Ltd. (Singapore)
3.66%
Williams-Sonoma, Inc.
3.59%
GigaCloud Technology, Inc.
3.54%
Wayfair, Inc.
3.42%
Chewy, Inc.
3.22%
Liquidity Services, Inc.
2.98%
Etsy, Inc.
2.88%
BUYZ
Amazon.com, Inc.
11.15%
Shopify, Inc.
10.31%
DoorDash, Inc.
3.92%
Carvana Co.
3.80%
Meta Platforms, Inc.
3.68%
Alphabet, Inc.
3.57%
MercadoLibre, Inc.
3.41%
Booking Holdings, Inc.
3.26%
Mastercard, Inc.
3.20%
Expedia Group, Inc.
3.07%
Airbnb, Inc.
3.01%
eBay, Inc.
2.83%
Walmart, Inc.
2.64%
Visa, Inc.
2.47%
Costco Wholesale Corp.
2.45%
Frequently asked questions about ONLN and BUYZ
How have the ONLN and BUYZ ETFs performed in 2026?
As of October 27, 2026, ONLN is down -4.52% year-to-date (YTD), while BUYZ has lost -11.39%. That puts ONLN better performer ahead so far this year.
Which ETF is attracting more investor money: ONLN or BUYZ?
Year-to-date, the ONLN ETF saw -$14M in flows, compared to -$2M for BUYZ.
Which ETF is more volatile: ONLN or BUYZ?
Over the past year, ONLN had a volatility of 24.55%, while BUYZ experienced 23.17%.
Which ETF is bigger: ONLN or BUYZ?
As of October 27, 2026, ONLN holds $58.20 M in assets under management (AUM), while BUYZ manages $5.33 M.
What sectors do the ONLN and BUYZ ETFs invest in?
ONLN leans toward sectors like Consumer Non-Cyclicals and Consumer Cyclicals. Meanwhile, BUYZ focuses on Consumer Non-Cyclicals, Finance and Technology.
What are the top holdings of the ONLN ETF and BUYZ ETF?
ONLN top holdings include Amazon.com, Inc., eBay, Inc. and Alibaba Group Holding Ltd.. BUYZ holds in its top three: Amazon.com, Inc., Shopify, Inc. and DoorDash, Inc..
Which ETF is more diversified: ONLN or BUYZ?
ONLN holds 21 securities with 87.7% of its assets in the top 15. BUYZ has 59 securities and a top 15 weight of 62.75%.
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Latest news about ONLN & BUYZ
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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