New

Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →

Advertisement
ETF Central logo
Advertisement

ONLNvsBUYZETF Comparison

ETF 1
ONLN

ProShares Online Retail ETF

This fund is part of
eCommerce
-2.57%
Full ONLN fund page
VS
ETF 2
BUYZ

Franklin Disruptive Commerce ETF

This fund is part of
eCommerce
-2.57%
Full BUYZ fund page

ProShares Online Retail ETF (ONLN) and Franklin Disruptive Commerce ETF (BUYZ) belong to the same industry segment: eCommerce. ONLN's top 3 sector exposures are Consumer Discretionary and Health Care. In contrast, BUYZ's top sector exposures are Consumer Discretionary and Information Technology.Communication Services,  ONLN is more expensive with a Total Expense Ratio (TER) of 0.58%, versus 0.5% for BUYZ. ONLN is down -10.34% year-to-date (YTD) with -$7M in YTD flows. BUYZ performs worse with -17.68% YTD performance, and - in YTD flows. Run a side-by-side ETF comparison of ONLN and BUYZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

Find out how industry players manage ETF portfolios.  Discover our library of Model portfolios

ONLN vs BUYZ performance and flow charts

Performance

0.02.04.06.08.0%Feb 12Feb 20Feb 27Mar 6

Cumulative Flows

-1,200,000-1,000,000-800,000-600,000-400,000-200,0000Feb 12Feb 20Feb 27Mar 6

Get all the metrics on this page, and more, through a reliable ETF data feed

Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Historic performance and flows
Data as of 03/12/2026
1M3MYTD1Y3Y5Y
Perf.
ONLN
BUYZ
+0.78%+1.53%
-11.84%-18.38%
-10.34%-17.68%
+22.10%-4.60%
+84.23%+48.25%
-34.89%-36.98%
Flows
ONLN
BUYZ
-$1M-
-$13M-
-$7M-
-$22M-$3M
-$96M-$6M
-$615M-$18M
Volatility and drawdown
3M1Y3Y5Y
Volatility
ONLN
BUYZ
+23.30%+26.29%
+28.09%+26.76%
+25.88%+21.26%
+33.16%+27.46%
Max drawdown
ONLN
BUYZ
-17.20%-21.13%
-18.83%-27.45%
-28.14%-27.45%
-69.19%-63.56%
Max drawdown duration
ONLN
BUYZ
59d65d
45d172d
132d172d
1709d1717d
Trading data

Create an account to view trading data

Join for free
ONLN
BUYZ
Last sale
3/13/2026 at 6:31 PM
$53.31
$33.00
Previous close
03/12/2026
$53.10
$33.62
Consolidated volume
03/12/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of February 27, 2026
1-year trailing difference

Create an account to view replication metrics

Join for free

BUYZ
is actively managed and doesn’t replicate an index

Create an account to view replication quality

Join for free
ONLN
BUYZ
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
Advertisement
Main metrics
Last update 3/13/2026 at 6:31 PM
Live
Closed
ONLN
BUYZ
Last price
$53.31
$33.00
1D performance
+0.40%
-1.82%
AuM$61.10 M$6.60 M
E/R0.58%0.5%
Characteristics
ONLN
BUYZ
Management strategyPassiveActive
ProviderProSharesFranklin Templeton
BenchmarkProShares Online Retail Index Index-
N° of holdings1549
Asset classEquities-
Trailing 12m distribution yield
Join
Join
Inception dateJuly 13, 2018February 25, 2020
ESGNoNo
Advertisement
Exposure

Countries

ONLN
USA
92.67%
Other
7.33%
BUYZ
USA
82.72%
Canada
9.92%
Other
7.35%

Sectors

ONLN
Consumer Discreti.
72.63%
Other
27.37%
BUYZ
Consumer Discreti.
39.11%
Information Techn.
25.23%
Communication Ser.
15.85%
Other
19.81%
Advertisement

Diversification

ONLN

Total weight of top 15 holdings out of 15

93.01%
BUYZ

Total weight of top 15 holdings out of 15

65.34%

Top 15 holdings

Data as of January 31, 2026
ONLN
AMAZON.COM INC
23.78%
US01609W1027
13.78%
EBAY
8.42%
CARVANA CO
5.08%
OVERSTOCK.COM
4.88%
WAYFAIR INC
4.46%
ETSY INC
4.40%
KYG386441037
4.24%
CHEWY INC
4.01%
REVOLVE GROUP INC
4.00%
FIGS
3.87%
BUCKLE
3.68%
COUPANG
3.51%
MERCADOLIBRE
2.46%
PINDUODUO INC ADR
2.45%
BUYZ
AMAZON.COM INC
9.97%
SHOPIFY SUBORDINATE VOTING
9.14%
DOORDASH
5.36%
APPLOVIN
5.34%
MERCADOLIBRE
4.75%
META PLATFORMS
4.06%
CARVANA CO
4.03%
BOOKING HOLDINGS
3.73%
AFFIRM HOLDINGS
3.18%
US81141R1005
3.15%
NETFLIX
2.83%
ALPHABET INC-CL
2.67%
UBER TECHNOLOGIES INC
2.67%
COSTCO WHOLESALE
2.26%
MASTERCARD
2.18%
Frequently asked questions about ONLN and BUYZ

How have the ONLN and BUYZ ETFs performed in 2026?

As of March 12, 2026, ONLN is down -10.34% year-to-date (YTD), while BUYZ has lost -17.68%. That puts ONLN better performer ahead so far this year.

Which ETF is attracting more investor money: ONLN or BUYZ?

Year-to-date, the ONLN ETF saw -$7M in flows, compared to - for BUYZ.

Which ETF is more volatile: ONLN or BUYZ?

Over the past year, ONLN had a volatility of 28.09%, while BUYZ experienced 26.76%.

Which ETF is bigger: ONLN or BUYZ?

As of March 12, 2026, ONLN holds $61.10 M in assets under management (AUM), while BUYZ manages $6.60 M.

What sectors do the ONLN and BUYZ ETFs invest in?

ONLN leans toward sectors like Consumer Discretionary. Meanwhile, BUYZ focuses on Consumer Discretionary, Information Technology and Communication Services.

What are the top holdings of the ONLN ETF and BUYZ ETF?

ONLN top holdings include AMAZON.COM INC, US01609W1027 and EBAY. BUYZ holds in its top three: AMAZON.COM INC, SHOPIFY SUBORDINATE VOTING and DOORDASH.

Which ETF is more diversified: ONLN or BUYZ?

ONLN holds 19 securities with 93.01% of its assets in the top 15. BUYZ has 57 securities and a top 15 weight of 65.34%.

Advertisement
Advertisement
Advertisement
The Active Trader Report

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up

Direxion partnered with Compound Insights and Vanda to explore what’s driving the evolution of active trading — and how active traders are using leveraged and inverse funds across equities, single stocks, commodities, and volatility.

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up