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LOGOvsJGRWETF Comparison

ETF 1
LOGO

Alpha Brands Consumption Leaders ETF

This fund is part of
Uncategorized Equities
-0.72%
VS
ETF 2
JGRW

Jensen Quality Growth ETF

This fund is part of
US Multi-Factor
-0.62%

Alpha Brands Consumption Leaders ETF (LOGO) belongs to the Uncategorized Equities segment. Jensen Quality Growth ETF (JGRW) is part of the US Multi-Factor segment. LOGO's top 3 sector exposures are Technology, Finance and Industrials. In contrast, JGRW's top sector exposures are Technology, Healthcare and Consumer Non-Cyclicals. LOGO is more expensive with a Total Expense Ratio (TER) of 0.69%, versus 0.57% for JGRW. LOGO is down -3.58% year-to-date (YTD) with +$7M in YTD flows. JGRW performs better with 1.47% YTD performance, and -$37M in YTD flows. Run a side-by-side ETF comparison of LOGO and JGRW below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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LOGO vs JGRW performance and flow charts

Performance

-2.00.02.04.06.0%Jun 17Jun 24Jul 1Jul 8Jul 15

Cumulative Flows

-8 M-6 M-4 M-2 M0 MJun 17Jun 24Jul 1Jul 8Jul 15

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Historic performance and flows
Data as of 07/17/2026
1M3MYTD1Y3Y5Y
Perf.
LOGO
JGRW
-0.64%+3.40%
-2.15%+3.04%
-3.58%+1.47%
-2.76%+4.33%
n/an/a
n/an/a
Flows
LOGO
JGRW
--$7M
+$1M-$27M
+$7M-$37M
+$10M+$16M
--
--
Volatility and drawdown
3M1Y3Y5Y
Volatility
LOGO
JGRW
+15.21%+12.45%
+14.75%+12.16%
n/an/a
n/an/a
Max drawdown
LOGO
JGRW
-6.48%-4.58%
-18.33%-14.21%
n/an/a
n/an/a
Max drawdown duration
LOGO
JGRW
50d35d
298d255d
n/an/a
n/an/a
Trading data

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LOGO
JGRW
Last sale
7/17/2026 at 1:30 PM
$20.20
$27.40
Previous close
07/16/2026
$20.41
$27.79
Consolidated volume
07/16/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
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Main metrics
Last update 7/17/2026 at 1:30 PM
Live
Closed
LOGO
JGRW
Last price
$20.20
$27.40
1D performance
-1.00%
-1.40%
AuM$32.83 M$85.98 M
E/R0.69%0.57%
Characteristics
LOGO
JGRW
Management strategyActiveActive
ProviderTidalJensen Investment Management
Benchmark--
N° of holdings3025
Asset class--
Trailing 12m distribution yield
Join
Join
Inception dateMay 28, 2025August 12, 2024
ESGNoNo
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Exposure

Countries

LOGO
USA
80.77%
Other
19.23%
JGRW
USA
99.4%
Other
0.6%

Sectors

LOGO
Technology
39.05%
Finance
20.25%
Industrials
19.82%
Consumer Non-Cycl.
16.9%
Other
3.98%
JGRW
Technology
54.78%
Healthcare
12.68%
Consumer Non-Cycl.
8.83%
Business Services
8.46%
Finance
8.44%
Other
6.81%
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Diversification

LOGO

Total weight of top 15 holdings out of 15

67.14%
JGRW

Total weight of top 15 holdings out of 15

82.37%

Top 15 holdings

Data as of May 31, 2026
LOGO
Amazon.com, Inc.
8.57%
Netflix, Inc.
6.47%
Alphabet, Inc.
4.87%
Apple, Inc.
4.75%
GE Aerospace
4.72%
Taiwan Semiconductor Manufacturing Co., Ltd.
4.54%
NVIDIA Corp.
4.28%
Uber Technologies, Inc.
3.97%
Eli Lilly & Co.
3.87%
MercadoLibre, Inc.
3.82%
HEICO Corp.
3.64%
Spotify Technology SA
3.63%
Visa, Inc.
3.41%
Applovin Corp.
3.31%
Apollo Global Management, Inc.
3.29%
JGRW
Alphabet, Inc.
10.39%
Apple, Inc.
9.31%
Microsoft Corp.
8.57%
NVIDIA Corp.
6.76%
KLA Corp.
6.36%
Amazon.com, Inc.
6.29%
Eli Lilly & Co.
4.76%
Mastercard, Inc.
4.61%
Meta Platforms, Inc.
4.09%
Stryker Corp.
3.82%
Broadcom Inc.
3.74%
Cadence Design Systems, Inc.
3.74%
The Sherwin-Williams Co.
3.58%
Marsh & McLennan Cos., Inc.
3.42%
Waste Management, Inc.
2.93%
Frequently asked questions about LOGO and JGRW

How have the LOGO and JGRW ETFs performed in 2026?

As of July 17, 2026, LOGO is down -3.58% year-to-date (YTD), while JGRW has returned 1.47%. That puts JGRW better performer ahead so far this year.

Which ETF is attracting more investor money: LOGO or JGRW?

Year-to-date, the LOGO ETF saw +$7M in flows, compared to -$37M for JGRW.

Which ETF is more volatile: LOGO or JGRW?

Over the past year, LOGO had a volatility of 14.75%, while JGRW experienced 12.16%.

Which ETF is bigger: LOGO or JGRW?

As of July 17, 2026, LOGO holds $32.83 M in assets under management (AUM), while JGRW manages $85.98 M.

What sectors do the LOGO and JGRW ETFs invest in?

LOGO leans toward sectors like Technology, Finance and Industrials. Meanwhile, JGRW focuses on Technology, Healthcare and Consumer Non-Cyclicals.

What are the top holdings of the LOGO ETF and JGRW ETF?

LOGO top holdings include Amazon.com, Inc., Netflix, Inc. and Alphabet, Inc.. JGRW holds in its top three: Alphabet, Inc., Apple, Inc. and Microsoft Corp..

Which ETF is more diversified: LOGO or JGRW?

LOGO holds 30 securities with 67.14% of its assets in the top 15. JGRW has 25 securities and a top 15 weight of 82.37%.

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