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We look at some of the most interesting prospective ETFs awaiting regulatory approval or those that just debuted as of August 2024.


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As of August 21, the ETF Central Screener lists a total of 3,664 U.S.-listed ETFs—a number that's almost guaranteed to be out of date by the time you read this article.
In fact, my July update highlighting the recent prospectuses filings and launches noted there were previously 3,613 ETFs on the screener—the industry is still firing on all cylinders.
So, with autumn on the horizon, here's a look at what I consider to be some of the most interesting and innovative ETFs either set to make their debut or that began trading recently!
With 1,790 new products launched by July 2026, choosing is harder than ever. Our Global ETF Survey 2026, built on 620 professional investors and allocators, shows how active, fixed income, options-based and thematic ETFs are reshaping fund selection.
Most of this month's notable ETF filings have come from Alpha Architects, known for their quantitative, research driven approach to fund design.
First up, there's the Alpha Architect US Anti-Dividend ETF (AAUS). This ETF aims for tax efficiency by leveraging proprietary research that suggests stocks scheduled to pay dividends should be avoided just prior to the dividend distribution and for at least 30 days afterwards.
The theory here is that demand for dividend-paying stocks drives prices away from fundamentals around dividend distributions—a phenomenon amplified by retail investors engaging in popular yet misinformed "dividend capture" strategies.
This ETF essentially mirrors a broad U.S. market cap-weighted index fund, minus any dividend-paying stocks during these critical periods. It's a novel approach that could complement tax-efficient portfolios, especially for those who prefer non-dividend-paying giants like Berkshire Hathaway and Amazon.
It's expected to have a higher turnover but sports a reasonable 0.15% expense ratio. There's also an international variant, the Alpha Architect International Anti-Dividend ETF (AAGL), which will follow a similar strategy with a slightly higher expense ratio of 0.25%.
Alpha Architects didn't stop there. They've also rolled out a suite of "BOX" ETFs, each following unique tax-efficient strategies pioneered by the Alpha Architect 1-3 Month Box ETF
These ETFs are synthetic and utilize combinations of call and put options on ETFs or indexes, or FLEX Options, to achieve their exposure.
They aim to outperform their respective benchmarks using trend-following methods, like moving average rules, time-series momentum rules, and implied volatility levels, with excess cash in box spreads (or BOXX) to generate additional low-risk positive carry.
The first launch that really caught my attention was the Defiance Daily Target 1.75X Long MSTR (MicroStrategy) ETF
This ETF extends the concept of leveraged single stock ETFs by applying a daily 175% (1.75x) leverage target to the returns of MicroStrategy, a company well-known for its significant cryptocurrency holdings and associated volatility.
Since its debut on August 14, MSTX has already amassed $52 million in assets under management. Typical of leveraged ETFs, it achieves exposure through swaps and carries a high expense ratio of 1.29%.
Another noteworthy debut is the Jensen Quality Growth ETF
This makes it a direct competitor to incumbent fundamental index-based strategies like the WisdomTree US Quality Growth Fund
Lastly, Schwab is entering the ultra-short term bond ETF arena with the Schwab Ultra-Short Income ETF
This ETF provides a liquid alternative to money market funds—albeit without a fixed NAV per share. It's actively managed and invests in short maturity investment-grade debt, sporting an expense ratio of 0.14%. I anticipate it offering a competitive 30-day SEC yield of around 5%, similar to its competitors.
Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.
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