ISHPvsONLNETF Comparison
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First Trust S-Network E-Commerce ETF (ISHP) and ProShares Online Retail ETF (ONLN) belong to the same industry segment: eCommerce. ISHP's top 3 sector exposures are Consumer Discretionary, Communication Services and Industrials. In contrast, ONLN's top sector exposures are Consumer Discretionary, Health Care ISHP is more expensive with a Total Expense Ratio (TER) of 0.6%, versus 0.58% for ONLN. ISHP is down -14.68% year-to-date (YTD) with - in YTD flows. ONLN performs better with -6.4% YTD performance, and -$7M in YTD flows. Run a side-by-side ETF comparison of ISHP and ONLN below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ISHP vs ONLN performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 06/17/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ISHP ONLN | -1.61%-1.39% | -3.95%+3.47% | -14.68%-6.40% | -12.11%+12.51% | +29.79%+72.95% | +6.36%-28.92% |
| Flows | ISHP ONLN | -+$50K | -+$1M | --$7M | -$0K-$24M | -$1M-$86M | -$2M-$532M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ISHP ONLN | +19.84%+27.13% | +16.70%+24.11% | +18.22%+25.68% | +24.26%+33.21% |
| Max drawdown | ISHP ONLN | -8.86%-13.11% | -24.42%-19.80% | -24.42%-28.14% | -46.73%-69.19% |
| Max drawdown duration | ISHP ONLN | 58d59d | 273d157d | 273d132d | 1109d1807d |
Trading data
ISHP | ONLN | |
Last sale 6/18/2026 at 1:30 PM | $33.57 | $55.38 |
| Previous close 06/18/2026 | $33.41 | $54.24 |
| Consolidated volume 06/18/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of May 29, 2026
1-year trailing difference
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ISHP | ONLN | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 6/18/2026 at 1:30 PM
Live
Closed
ISHP | ONLN | |
|---|---|---|
| Last price | $33.57 | $55.38 |
| 1D performance | +0.48% | +2.10% |
| AuM | $5.02 M | $63.70 M |
| E/R | 0.6% | 0.58% |
Characteristics
ISHP | ONLN | |
|---|---|---|
| Management strategy | Passive | Passive |
| Provider | First Trust | ProShares |
| Benchmark | S-Network Global E-Commerce IndexTM | ProShares Online Retail Index Index |
| N° of holdings | 52 | 15 |
| Asset class | Equities | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | September 20, 2016 | July 13, 2018 |
| ESG | No | No |
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Exposure
Countries
ISHP
USA
62.4%
Other
37.6%
ONLN
USA
92.93%
Other
7.07%
Sectors
ISHP
Consumer Discreti.
33.78%
Communication Ser.
22.29%
Industrials
12.76%
Information Techn.
10.49%
Other
20.68%
ONLN
Consumer Discreti.
75.43%
Other
24.57%
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Diversification
ISHP
Total weight of top 15 holdings out of 15
27.48%
ONLN
Total weight of top 15 holdings out of 15
92.9%
Top 15 holdings
Data as of April 30, 2026
ISHP
SNAP INC
2.03%
ALPHABET INC-CL
1.94%
US75734B1008
1.92%
CARVANA CO
1.87%
US0567521085
1.86%
AMAZON.COM INC
1.83%
DOORDASH
1.82%
SHOPIFY SUBORDINATE VOTING
1.81%
PINTEREST INC
1.80%
ZILLOW GROUP INC
1.78%
ADYEN NV
1.78%
ALLEGRO.EU SA
1.77%
FISERV
1.76%
CARSALES.COM
1.76%
GLOBL PAYMNTS
1.75%
ONLN
AMAZON.COM INC
26.39%
US01609W1027
11.59%
EBAY
9.63%
CARVANA CO
5.28%
ETSY INC
4.49%
OVERSTOCK.COM
4.20%
REVOLVE GROUP INC
4.16%
COUPANG
4.10%
BUCKLE
3.91%
WAYFAIR INC
3.75%
KYG386441037
3.70%
FIGS
3.70%
CHEWY INC
3.39%
PINDUODUO INC ADR
2.35%
MERCADOLIBRE
2.27%
Frequently asked questions about ISHP and ONLN
How have the ISHP and ONLN ETFs performed in 2026?
As of June 17, 2026, ISHP is down -14.68% year-to-date (YTD), while ONLN has lost -6.4%. That puts ONLN better performer ahead so far this year.
Which ETF is attracting more investor money: ISHP or ONLN?
Year-to-date, the ISHP ETF saw - in flows, compared to -$7M for ONLN.
Which ETF is more volatile: ISHP or ONLN?
Over the past year, ISHP had a volatility of 16.7%, while ONLN experienced 24.11%.
Which ETF is bigger: ISHP or ONLN?
As of June 17, 2026, ISHP holds $5.02 M in assets under management (AUM), while ONLN manages $63.70 M.
What sectors do the ISHP and ONLN ETFs invest in?
ISHP leans toward sectors like Consumer Discretionary, Communication Services and Industrials. Meanwhile, ONLN focuses on Consumer Discretionary.
What are the top holdings of the ISHP ETF and ONLN ETF?
ISHP top holdings include SNAP INC, ALPHABET INC-CL and US75734B1008. ONLN holds in its top three: AMAZON.COM INC, US01609W1027 and EBAY.
Which ETF is more diversified: ISHP or ONLN?
ISHP holds 58 securities with 27.48% of its assets in the top 15. ONLN has 19 securities and a top 15 weight of 92.9%.
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Latest news about ISHP & ONLN
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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