ISHPvsONLNETF Comparison
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First Trust S-Network E-Commerce ETF (ISHP) and ProShares Online Retail ETF (ONLN) belong to the same industry segment: eCommerce. ISHP's top 3 sector exposures are Consumer Non-Cyclicals, Technology and Finance. In contrast, ONLN's top sector exposures are Consumer Non-Cyclicals, Consumer Cyclicals and Business Services. ISHP is more expensive with a Total Expense Ratio (TER) of 0.6%, versus 0.58% for ONLN. ISHP is down -9.65% year-to-date (YTD) with - in YTD flows. ONLN performs better with -4.21% YTD performance, and -$13M in YTD flows. Run a side-by-side ETF comparison of ISHP and ONLN below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ISHP vs ONLN performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 09/14/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ISHP ONLN | -4.79%-4.56% | +3.32%+2.12% | -9.65%-4.21% | -15.71%-6.43% | +35.77%+72.15% | +6.88%-16.80% |
| Flows | ISHP ONLN | --$2M | --$6M | --$13M | -$0K-$16M | -$1M-$88M | -$12M-$476M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ISHP ONLN | +18.33%+25.24% | +17.78%+24.97% | +18.24%+25.56% | +24.38%+33.15% |
| Max drawdown | ISHP ONLN | -7.61%-9.98% | -24.42%-19.80% | -24.42%-28.14% | -46.73%-63.58% |
| Max drawdown duration | ISHP ONLN | 20d41d | 362d245d | 362d132d | 1109d1763d |
Trading data
ISHP | ONLN | |
Last sale 9/15/2026 at 1:30 PM | $34.97 | $55.46 |
| Previous close 09/15/2026 | $35.32 | $56.70 |
| Consolidated volume 09/15/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of August 31, 2026
1-year trailing difference
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ISHP | ONLN | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 9/15/2026 at 1:30 PM
Live
Closed
ISHP | ONLN | |
|---|---|---|
| Last price | $34.97 | $55.46 |
| 1D performance | -0.99% | -2.19% |
| AuM | $5.30 M | $59.52 M |
| E/R | 0.6% | 0.58% |
Characteristics
ISHP | ONLN | |
|---|---|---|
| Management strategy | Passive | Passive |
| Provider | First Trust | ProShares |
| Benchmark | S-Network Global E-Commerce IndexTM | ProShares Online Retail Index Index |
| N° of holdings | 58 | 21 |
| Asset class | Equities | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | September 20, 2016 | July 13, 2018 |
| ESG | No | No |
Exposure
Countries
ISHP
USA
47.72%
China
12.85%
Other
39.43%
ONLN
USA
72.28%
China
12.73%
Other
14.99%
Sectors
ISHP
Consumer Non-Cycl.
20.75%
Technology
20.71%
Finance
16.08%
Consumer Cyclical.
13.14%
Consumer Services
10.91%
Industrials
10.23%
Other
8.18%
ONLN
Consumer Non-Cycl.
68.57%
Consumer Cyclical.
25.78%
Other
5.65%
Diversification
ISHP
Total weight of top 15 holdings out of 15
28.82%
ONLN
Total weight of top 15 holdings out of 15
84.53%
Top 15 holdings
Data as of July 31, 2026
ISHP
PayPal Holdings, Inc.
2.13%
A.P. Møller-Mærsk A/S
2.07%
Adyen NV
2.02%
NAVER Corp.
1.98%
Airbnb, Inc.
1.95%
Global Payments, Inc.
1.93%
REA Group Ltd.
1.91%
COSCO SHIPPING Holdings Co. Ltd.
1.90%
Expedia Group, Inc.
1.88%
Copart, Inc.
1.88%
Shopify, Inc.
1.86%
Booking Holdings, Inc.
1.85%
Allegro.eu SA
1.82%
Alibaba Group Holding Ltd.
1.82%
LY Corp.
1.82%
ONLN
Amazon.com, Inc.
23.04%
Alibaba Group Holding Ltd.
9.61%
eBay, Inc.
7.71%
PDD Holdings, Inc.
5.17%
Carvana Co.
4.56%
MercadoLibre, Inc.
4.30%
Sea Ltd. (Singapore)
3.60%
Chewy, Inc.
3.58%
Williams-Sonoma, Inc.
3.48%
GigaCloud Technology, Inc.
3.46%
Coupang, Inc.
3.39%
Etsy, Inc.
3.21%
Revolve Group, Inc.
3.18%
Wayfair, Inc.
3.15%
JD.com, Inc.
3.11%
Frequently asked questions about ISHP and ONLN
How have the ISHP and ONLN ETFs performed in 2026?
As of September 14, 2026, ISHP is down -9.65% year-to-date (YTD), while ONLN has lost -4.21%. That puts ONLN better performer ahead so far this year.
Which ETF is attracting more investor money: ISHP or ONLN?
Year-to-date, the ISHP ETF saw - in flows, compared to -$13M for ONLN.
Which ETF is more volatile: ISHP or ONLN?
Over the past year, ISHP had a volatility of 17.78%, while ONLN experienced 24.97%.
Which ETF is bigger: ISHP or ONLN?
As of September 14, 2026, ISHP holds $5.30 M in assets under management (AUM), while ONLN manages $59.52 M.
What sectors do the ISHP and ONLN ETFs invest in?
ISHP leans toward sectors like Consumer Non-Cyclicals, Technology and Finance. Meanwhile, ONLN focuses on Consumer Non-Cyclicals and Consumer Cyclicals.
What are the top holdings of the ISHP ETF and ONLN ETF?
ISHP top holdings include PayPal Holdings, Inc., A.P. Møller-Mærsk A/S and Adyen NV. ONLN holds in its top three: Amazon.com, Inc., Alibaba Group Holding Ltd. and eBay, Inc..
Which ETF is more diversified: ISHP or ONLN?
ISHP holds 58 securities with 28.82% of its assets in the top 15. ONLN has 21 securities and a top 15 weight of 84.53%.
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Latest news about ISHP & ONLN
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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