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ISHPvsIBUYETF Comparison

ETF 1
ISHP

First Trust S-Network E-Commerce ETF

This fund is part of
eCommerce
+1.24%
VS
ETF 2
IBUY

Amplify Online Retail ETF

This fund is part of
eCommerce
+1.24%

First Trust S-Network E-Commerce ETF (ISHP) and Amplify Online Retail ETF (IBUY) belong to the same industry segment: eCommerce. ISHP's top 3 sector exposures are Consumer Non-Cyclicals, Technology and Finance. ISHP is less expensive with a Total Expense Ratio (TER) of 0.6%, versus 0.65% for IBUY. ISHP is down -10.83% year-to-date (YTD) with - in YTD flows. IBUY performs better with -6.94% YTD performance, and -$12M in YTD flows. Run a side-by-side ETF comparison of ISHP and IBUY below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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ISHP vs IBUY performance and flow charts

Performance

-8.0-6.0-4.0-2.00.02.0%Aug 11Aug 18Aug 25Sep 1Sep 9

Cumulative Flows

Aug 11Aug 18Aug 25Sep 1Sep 9

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Historic performance and flows
Data as of 09/11/2026
1M3MYTD1Y3Y5Y
Perf.
ISHP
IBUY
-5.62%-5.72%
+3.24%+1.51%
-10.83%-6.94%
-16.62%-9.83%
+33.83%+46.84%
+4.87%-38.53%
Flows
ISHP
IBUY
--
-+$788K
--$12M
-$0K-$22M
-$1M-$136M
-$12M-$476M
Volatility and drawdown
3M1Y3Y5Y
Volatility
ISHP
IBUY
+18.29%+22.99%
+17.70%+21.72%
+18.21%+23.43%
+24.37%+31.33%
Max drawdown
ISHP
IBUY
-7.61%-9.16%
-24.42%-23.19%
-24.42%-28.40%
-46.73%-67.40%
Max drawdown duration
ISHP
IBUY
17d36d
359d361d
359d185d
1109d1813d
Trading data

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ISHP
IBUY
Last sale
9/15/2026 at 1:30 PM
$34.97
$68.58
Previous close
09/14/2026
$35.32
$69.48
Consolidated volume
09/14/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of August 31, 2026
1-year trailing difference

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ISHP
IBUY
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 9/15/2026 at 1:30 PM
Live
Closed
ISHP
IBUY
Last price
$34.97
$68.58
1D performance
-0.99%
-1.31%
AuM$5.23 M$121.30 M
E/R0.6%0.65%
Characteristics
ISHP
IBUY
Management strategyPassivePassive
ProviderFirst TrustAmplify ETFs
BenchmarkS-Network Global E-Commerce IndexTMEQM Online Retail Index
N° of holdings58-
Asset classEquitiesEquities
Trailing 12m distribution yield
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Inception dateSeptember 20, 2016April 20, 2016
ESGNoNo
Exposure

Countries

ISHP
USA
47.72%
China
12.85%
Other
39.43%
IBUY
Data will be available soon

Sectors

ISHP
Consumer Non-Cycl.
20.75%
Technology
20.71%
Finance
16.08%
Consumer Cyclical.
13.14%
Consumer Services
10.91%
Industrials
10.23%
Other
8.18%
IBUY
Data will be available soon
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Diversification

ISHP

Total weight of top 15 holdings out of 15

28.82%
IBUY
Data will be available soon

Top 15 holdings

Data as of July 31, 2026
ISHP
PayPal Holdings, Inc.
2.13%
A.P. Møller-Mærsk A/S
2.07%
Adyen NV
2.02%
NAVER Corp.
1.98%
Airbnb, Inc.
1.95%
Global Payments, Inc.
1.93%
REA Group Ltd.
1.91%
COSCO SHIPPING Holdings Co. Ltd.
1.90%
Expedia Group, Inc.
1.88%
Copart, Inc.
1.88%
Shopify, Inc.
1.86%
Booking Holdings, Inc.
1.85%
Alibaba Group Holding Ltd.
1.82%
Corpay, Inc.
1.82%
LY Corp.
1.82%
IBUY
Data will be available soon
Frequently asked questions about ISHP and IBUY

How have the ISHP and IBUY ETFs performed in 2026?

As of September 11, 2026, ISHP is down -10.83% year-to-date (YTD), while IBUY has lost -6.94%. That puts IBUY better performer ahead so far this year.

Which ETF is attracting more investor money: ISHP or IBUY?

Year-to-date, the ISHP ETF saw - in flows, compared to -$12M for IBUY.

Which ETF is more volatile: ISHP or IBUY?

Over the past year, ISHP had a volatility of 17.7%, while IBUY experienced 21.72%.

Which ETF is bigger: ISHP or IBUY?

As of September 11, 2026, ISHP holds $5.23 M in assets under management (AUM), while IBUY manages $121.30 M.

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