INCOvsEMQQETF Comparison
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Columbia India Consumer ETF (INCO) and The Emerging Markets Internet ETF (EMQQ) belong to the same industry segment: EM Awakening. INCO's top 3 sector exposures are Consumer Cyclicals, Consumer Non-Cyclicals and Consumer Services. In contrast, EMQQ's top sector exposures are Consumer Non-Cyclicals, Technology and Finance. INCO is less expensive with a Total Expense Ratio (TER) of 0.76%, versus 0.86% for EMQQ. INCO is down -6.53% year-to-date (YTD) with -$39M in YTD flows. EMQQ performs worse with -17.18% YTD performance, and -$27M in YTD flows. Run a side-by-side ETF comparison of INCO and EMQQ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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INCO vs EMQQ performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/28/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | INCO EMQQ | +2.43%+7.84% | +2.64%-1.53% | -6.53%-17.18% | -3.91%-17.87% | +23.85%+7.11% | +42.84%-32.90% |
| Flows | INCO EMQQ | -$3M-$32K | -$12M-$5M | -$39M-$27M | -$68M-$24M | +$115M-$268M | +$135M-$685M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | INCO EMQQ | +16.71%+18.86% | +18.12%+18.21% | +16.27%+19.91% | +16.92%+27.69% |
| Max drawdown | INCO EMQQ | -6.43%-12.94% | -21.37%-33.39% | -29.63%-33.39% | -29.63%-61.44% |
| Max drawdown duration | INCO EMQQ | 60d82d | 314d314d | 670d314d | 670d1785d |
Trading data
INCO | EMQQ | |
Last sale 7/28/2026 at 7:59 PM | $61.43 | $33.79 |
| Previous close 07/28/2026 | $60.58 | $33.52 |
| Consolidated volume 07/28/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of June 30, 2026
1-year trailing difference
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INCO | EMQQ | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 7/28/2026 at 7:59 PM
Live
Closed
INCO | EMQQ | |
|---|---|---|
| Last price | $61.43 | $33.79 |
| 1D performance | +1.40% | +0.78% |
| AuM | $228.15 M | $267.26 M |
| E/R | 0.76% | 0.86% |
Characteristics
INCO | EMQQ | |
|---|---|---|
| Management strategy | Passive | Passive |
| Provider | Columbia Threadneedle Investments | Exchange Traded Concepts |
| Benchmark | Indxx India Consumer Index | EMQQ The Emerging Markets Internet Index |
| N° of holdings | 30 | 55 |
| Asset class | Equities | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | August 10, 2011 | November 12, 2014 |
| ESG | No | No |
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Exposure
Countries
INCO
India
95.33%
Other
4.67%
EMQQ
China
30.62%
India
21.02%
Singapore
10.31%
Uruguay
8.46%
Brazil
7.97%
Other
21.62%
Sectors
INCO
Consumer Cyclical.
44.89%
Consumer Non-Cycl.
37.46%
Consumer Services
10.34%
Other
7.31%
EMQQ
Consumer Non-Cycl.
35.78%
Technology
20.49%
Finance
17.19%
Consumer Services
12.68%
Energy
8.19%
Other
5.67%
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Diversification
INCO
Total weight of top 15 holdings out of 15
65.76%
EMQQ
Total weight of top 15 holdings out of 15
74.05%
Top 15 holdings
Data as of June 30, 2026
INCO
Eternal Ltd.
5.48%
Nestlé India Ltd.
5.26%
Trent Ltd.
5.03%
Titan Co. Ltd.
5.00%
Maruti Suzuki India Ltd.
4.80%
Bajaj Auto Ltd.
4.76%
Hindustan Unilever Ltd.
4.58%
Eicher Motors Ltd.
4.47%
ITC Ltd.
4.46%
TVS Motor Co. Ltd.
4.25%
Tata Motors Passenger Vehicles Ltd.
3.79%
Tata Consumer Products Ltd.
3.59%
Varun Beverages Ltd.
3.48%
Samvardhana Motherson International Ltd.
3.44%
Avenue Supermarts Ltd.
3.37%
EMQQ
MercadoLibre, Inc.
8.34%
Reliance Industries Ltd.
8.19%
Sea Ltd. (Singapore)
6.96%
Tencent Holdings Ltd.
6.94%
Nu Holdings Ltd.
6.37%
PDD Holdings, Inc.
6.24%
Alibaba Group Holding Ltd.
5.30%
Meituan
3.90%
Bajaj Finance Ltd.
3.79%
NetEase, Inc.
3.72%
Naspers Ltd.
3.16%
Coupang, Inc.
2.93%
JD.com, Inc.
2.90%
Eternal Ltd.
2.78%
Baidu, Inc.
2.53%
Frequently asked questions about INCO and EMQQ
How have the INCO and EMQQ ETFs performed in 2026?
As of July 28, 2026, INCO is down -6.53% year-to-date (YTD), while EMQQ has lost -17.18%. That puts INCO better performer ahead so far this year.
Which ETF is attracting more investor money: INCO or EMQQ?
Year-to-date, the INCO ETF saw -$39M in flows, compared to -$27M for EMQQ.
Which ETF is more volatile: INCO or EMQQ?
Over the past year, INCO had a volatility of 18.12%, while EMQQ experienced 18.21%.
Which ETF is bigger: INCO or EMQQ?
As of July 28, 2026, INCO holds $228.15 M in assets under management (AUM), while EMQQ manages $267.26 M.
What sectors do the INCO and EMQQ ETFs invest in?
INCO leans toward sectors like Consumer Cyclicals, Consumer Non-Cyclicals and Consumer Services. Meanwhile, EMQQ focuses on Consumer Non-Cyclicals, Technology and Finance.
What are the top holdings of the INCO ETF and EMQQ ETF?
INCO top holdings include Eternal Ltd., Nestlé India Ltd. and Trent Ltd.. EMQQ holds in its top three: MercadoLibre, Inc., Reliance Industries Ltd. and Sea Ltd. (Singapore).
Which ETF is more diversified: INCO or EMQQ?
INCO holds 30 securities with 65.76% of its assets in the top 15. EMQQ has 55 securities and a top 15 weight of 74.05%.
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