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IBUYvsONLNETF Comparison

ETF 1
IBUY

Amplify Online Retail ETF

This fund is part of
eCommerce
-0.63%
VS
ETF 2
ONLN

ProShares Online Retail ETF

This fund is part of
eCommerce
-0.63%

Amplify Online Retail ETF (IBUY) and ProShares Online Retail ETF (ONLN) belong to the same industry segment: eCommerce. In contrast, ONLN's top sector exposures are Consumer Non-Cyclicals, Consumer Cyclicals and Healthcare. IBUY is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.58% for ONLN. IBUY is down -7.65% year-to-date (YTD) with -$8M in YTD flows. ONLN performs better with -4.13% YTD performance, and -$14M in YTD flows. Run a side-by-side ETF comparison of IBUY and ONLN below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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IBUY vs ONLN performance and flow charts

Performance

-5.0-4.0-3.0-2.0-1.00.01.0%Sep 14Sep 21Sep 28Oct 5Oct 12

Cumulative Flows

-1 M0 M1 M2 M3 MSep 14Sep 21Sep 28Oct 5Oct 12

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Historic performance and flows
Data as of 10/14/2026
1M3MYTD1Y3Y5Y
Perf.
IBUY
ONLN
-0.76%+0.08%
-3.11%-0.97%
-7.65%-4.13%
-7.12%-3.12%
+57.97%+83.91%
-37.70%-14.61%
Flows
IBUY
ONLN
+$3M-$1M
+$18M-$5M
-$8M-$14M
-$19M-$21M
-$130M-$87M
-$423M-$462M
Volatility and drawdown
3M1Y3Y5Y
Volatility
IBUY
ONLN
+21.17%+22.95%
+21.37%+24.38%
+23.22%+25.33%
+31.26%+33.08%
Max drawdown
IBUY
ONLN
-11.21%-12.61%
-21.73%-19.80%
-28.40%-28.14%
-66.96%-63.58%
Max drawdown duration
IBUY
ONLN
66d71d
274d275d
185d132d
1819d1793d
Trading data

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IBUY
ONLN
Last sale
10/15/2026 at 1:30 PM
$71.46
$58.50
Previous close
10/14/2026
$68.69
$56.68
Consolidated volume
10/14/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of September 30, 2026
1-year trailing difference

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IBUY
ONLN
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 10/15/2026 at 1:30 PM
Live
Closed
IBUY
ONLN
Last price
$71.46
$58.50
1D performance
+4.03%
+3.21%
AuM$123.81 M$58.44 M
E/R0.65%0.58%
Characteristics
IBUY
ONLN
Management strategyPassivePassive
ProviderAmplify ETFsProShares
BenchmarkEQM Online Retail IndexProShares Online Retail Index Index
N° of holdings-21
Asset classEquitiesEquities
Trailing 12m distribution yield
Join
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Inception dateApril 20, 2016July 13, 2018
ESGNoNo
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Exposure

Countries

IBUY
Data will be available soon
ONLN
USA
75.13%
China
10.33%
Other
14.54%

Sectors

IBUY
Data will be available soon
ONLN
Consumer Non-Cycl.
69.48%
Consumer Cyclical.
24.03%
Other
6.49%
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Diversification

IBUY
Data will be available soon
ONLN

Total weight of top 15 holdings out of 15

87.7%

Top 15 holdings

Data as of January 1, 1970
IBUY
Data will be available soon
ONLN
Amazon.com, Inc.
25.91%
eBay, Inc.
8.10%
Alibaba Group Holding Ltd.
8.04%
PDD Holdings, Inc.
5.20%
Carvana Co.
4.93%
MercadoLibre, Inc.
4.45%
Coupang, Inc.
3.90%
FIGS, Inc.
3.89%
Sea Ltd. (Singapore)
3.66%
Williams-Sonoma, Inc.
3.59%
GigaCloud Technology, Inc.
3.54%
Wayfair, Inc.
3.42%
Chewy, Inc.
3.22%
Liquidity Services, Inc.
2.98%
Etsy, Inc.
2.88%
Frequently asked questions about IBUY and ONLN

How have the IBUY and ONLN ETFs performed in 2026?

As of October 14, 2026, IBUY is down -7.65% year-to-date (YTD), while ONLN has lost -4.13%. That puts ONLN better performer ahead so far this year.

Which ETF is attracting more investor money: IBUY or ONLN?

Year-to-date, the IBUY ETF saw -$8M in flows, compared to -$14M for ONLN.

Which ETF is more volatile: IBUY or ONLN?

Over the past year, IBUY had a volatility of 21.37%, while ONLN experienced 24.38%.

Which ETF is bigger: IBUY or ONLN?

As of October 14, 2026, IBUY holds $123.81 M in assets under management (AUM), while ONLN manages $58.44 M.

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Latest news about IBUY & ONLN
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