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IBUYvsBUYZETF Comparison

ETF 1

IBUY

Amplify Online Retail ETF

This fund is part of

eCommerce

-1.42%

Full IBUY fund page

VS

ETF 2

BUYZ

Franklin Disruptive Commerce ETF

This fund is part of

eCommerce

-1.42%

Full BUYZ fund page

Amplify Online Retail ETF (IBUY) and Franklin Disruptive Commerce ETF (BUYZ) belong to the same industry segment: eCommerce. In contrast, BUYZ's top sector exposures are Consumer Non-Cyclicals, Finance and Technology. IBUY is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.5% for BUYZ. IBUY is down -5.28% year-to-date (YTD) with -$8M in YTD flows. BUYZ performs worse with -9.66% YTD performance, and -$2M in YTD flows. Run a side-by-side ETF comparison of IBUY and BUYZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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IBUY vs BUYZ performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 10/16/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	IBUY BUYZ	+4.12%+4.73%	-2.61%+2.21%	-5.28%-9.66%	-4.32%-13.64%	+62.03%+46.83%	-37.07%-30.23%
Flows	IBUY BUYZ	+$3M-	+$18M-	-$8M-$2M	-$19M-$2M	-$130M-$8M	-$423M-$18M

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	IBUY BUYZ	+22.25%+21.53%	+21.71%+23.35%	+23.30%+21.97%	+31.31%+27.23%
Max drawdown	IBUY BUYZ	-11.21%-8.11%	-21.73%-29.02%	-28.40%-30.81%	-66.96%-62.23%
Max drawdown duration	IBUY BUYZ	68d52d	276d354d	185d390d	1821d1821d

Trading data

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	IBUY	BUYZ
Last sale 10/19/2026 at 1:30 PM	$70.46	$36.20
Previous close 10/16/2026	$70.41	$36.96
Consolidated volume 10/16/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of September 30, 2026

1-year trailing difference

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BUYZ

is actively managed and doesn’t replicate an index

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	IBUY	BUYZ
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 10/19/2026 at 1:30 PM

Live

Closed

	IBUY	BUYZ
Last price	$70.46	$36.20
1D performance	+0.07%	-2.07%
AuM	$126.99 M	$5.43 M
E/R	0.65%	0.5%

Characteristics

	IBUY	BUYZ
Management strategy	Passive	Active
Provider	Amplify ETFs	Franklin Templeton
Benchmark	EQM Online Retail Index	-
N° of holdings	-	59
Asset class	Equities	-
Trailing 12m distribution yield	Join	Join
Inception date	April 20, 2016	February 25, 2020
ESG	No	No

More IBUY data on Trackinsight

More BUYZ data on Trackinsight

Exposure

Countries

IBUY

Data will be available soon

BUYZ

USA

77.2%

Canada

10.78%

Other

12.02%

Sectors

IBUY

Data will be available soon

BUYZ

Consumer Non-Cycl.

28.5%

Finance

23.66%

Technology

16.84%

Consumer Services

15.28%

Consumer Cyclical.

8.56%

Other

7.15%

Diversification

IBUY

Data will be available soon

BUYZ

Total weight of top 15 holdings out of 15

62.75%

Top 15 holdings

Data as of January 1, 1970

IBUY

Data will be available soon

BUYZ

Amazon.com, Inc.

11.15%

Shopify, Inc.

10.31%

DoorDash, Inc.

3.92%

Carvana Co.

3.80%

Meta Platforms, Inc.

3.68%

Alphabet, Inc.

3.57%

MercadoLibre, Inc.

3.41%

Booking Holdings, Inc.

3.26%

Mastercard, Inc.

3.20%

Expedia Group, Inc.

3.07%

Airbnb, Inc.

3.01%

eBay, Inc.

2.83%

Walmart, Inc.

2.64%

Visa, Inc.

2.47%

Costco Wholesale Corp.

2.45%

Frequently asked questions about IBUY and BUYZ

How have the IBUY and BUYZ ETFs performed in 2026?

As of October 16, 2026, IBUY is down -5.28% year-to-date (YTD), while BUYZ has lost -9.66%. That puts IBUY better performer ahead so far this year.

Which ETF is attracting more investor money: IBUY or BUYZ?

Year-to-date, the IBUY ETF saw -$8M in flows, compared to -$2M for BUYZ.

Which ETF is more volatile: IBUY or BUYZ?

Over the past year, IBUY had a volatility of 21.71%, while BUYZ experienced 23.35%.

Which ETF is bigger: IBUY or BUYZ?

As of October 16, 2026, IBUY holds $126.99 M in assets under management (AUM), while BUYZ manages $5.43 M.

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IBUY

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December 21, 2023

IBUY

IBUYvsBUYZETF Comparison

Amplify Online Retail ETF

Franklin Disruptive Commerce ETF

IBUY vs BUYZ performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the IBUY and BUYZ ETFs performed in 2026?

As of October 16, 2026, IBUY is down -5.28% year-to-date (YTD), while BUYZ has lost -9.66%. That puts IBUY better performer ahead so far this year.

Which ETF is attracting more investor money: IBUY or BUYZ?

Year-to-date, the IBUY ETF saw -$8M in flows, compared to -$2M for BUYZ.

Which ETF is more volatile: IBUY or BUYZ?

Over the past year, IBUY had a volatility of 21.71%, while BUYZ experienced 23.35%.

Which ETF is bigger: IBUY or BUYZ?

As of October 16, 2026, IBUY holds $126.99 M in assets under management (AUM), while BUYZ manages $5.43 M.

There's an ETF for That? Black Friday & Cyber Monday Retail

2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist

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