BROUGHT TO YOU BY:

ETF Portfolio Builder

New

ETF Portfolio Builder

New

GENZvsBUYZETF Comparison

ETF 1

GENZ

VanEck Digital Native Economy ETF

This fund is part of

New Consumers & Focus

-0.54%

Full GENZ fund page

VS

ETF 2

BUYZ

Franklin Disruptive Commerce ETF

This fund is part of

eCommerce

+0.35%

Full BUYZ fund page

VanEck Digital Native Economy ETF (GENZ) belongs to the New Consumers & Focus segment. Franklin Disruptive Commerce ETF (BUYZ) is part of the eCommerce segment. GENZ's top 3 sector exposures are Finance, Technology and Consumer Services. In contrast, BUYZ's top sector exposures are Consumer Non-Cyclicals, Finance and Technology. GENZ is more expensive with a Total Expense Ratio (TER) of 0.78%, versus 0.5% for BUYZ. GENZ is down -6.53% year-to-date (YTD) with -$5M in YTD flows. BUYZ performs worse with -9.09% YTD performance, and -$2M in YTD flows. Run a side-by-side ETF comparison of GENZ and BUYZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

Find out how industry players manage ETF portfolios. Discover our library of Model portfolios

GENZ vs BUYZ performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 10/19/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	GENZ BUYZ	-0.43%+3.64%	-0.82%+4.58%	-6.53%-9.09%	-6.44%-14.32%	+8.55%+52.76%	-18.16%-30.37%
Flows	GENZ BUYZ	-$3M-	-$952K-	-$5M-$2M	-$6M-$2M	-$32M-$8M	-$85M-$18M

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	GENZ BUYZ	+24.37%+21.43%	+20.59%+23.35%	+19.10%+21.95%	+22.42%+27.23%
Max drawdown	GENZ BUYZ	-11.83%-8.11%	-18.77%-29.02%	-26.42%-30.81%	-36.83%-62.23%
Max drawdown duration	GENZ BUYZ	55d55d	357d357d	417d393d	1819d1824d

Trading data

Create an account to view trading data

Join for free

	GENZ	BUYZ
Last sale 10/19/2026 at 1:30 PM	$38.03	$36.20
Previous close 10/19/2026	$37.90	$36.96
Consolidated volume 10/19/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of September 30, 2026

1-year trailing difference

Create an account to view replication metrics

Join for free

BUYZ

is actively managed and doesn’t replicate an index

Create an account to view replication quality

Join for free

	GENZ	BUYZ
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 10/19/2026 at 1:30 PM

Live

Closed

	GENZ	BUYZ
Last price	$38.03	$36.20
1D performance	+0.34%	-2.07%
AuM	$16.19 M	$5.47 M
E/R	0.78%	0.5%

Characteristics

	GENZ	BUYZ
Management strategy	Passive	Active
Provider	VanEck	Franklin Templeton
Benchmark	MarketVector Digital Native Economy Index	-
N° of holdings	36	59
Asset class	-	-
Trailing 12m distribution yield	Join	Join
Inception date	January 22, 2008	February 25, 2020
ESG	No	No

More GENZ data on Trackinsight

More BUYZ data on Trackinsight

Exposure

Countries

GENZ

USA

76.95%

Canada

10.6%

China

7.34%

Other

5.12%

BUYZ

USA

77.2%

Canada

10.78%

Other

12.02%

Sectors

GENZ

Finance

44.7%

Technology

20.68%

Consumer Services

20.07%

Industrials

8.62%

Other

5.93%

BUYZ

Consumer Non-Cycl.

28.5%

Finance

23.66%

Technology

16.84%

Consumer Services

15.28%

Consumer Cyclical.

8.56%

Other

7.15%

Diversification

GENZ

Total weight of top 15 holdings out of 15

80.7%

BUYZ

Total weight of top 15 holdings out of 15

62.75%

Top 15 holdings

Data as of August 31, 2026

GENZ

Shopify, Inc.

10.60%

The Charles Schwab Corp.

8.70%

Uber Technologies, Inc.

8.62%

NetEase, Inc.

7.34%

DoorDash, Inc.

6.62%

Take-Two Interactive Software, Inc.

6.49%

Airbnb, Inc.

6.20%

CME Group, Inc.

4.56%

Robinhood Markets, Inc.

4.09%

Roblox Corp.

3.92%

eBay, Inc.

3.17%

DraftKings, Inc.

3.03%

Nu Holdings Ltd.

2.79%

PayPal Holdings, Inc.

2.32%

Reddit, Inc.

2.26%

BUYZ

Amazon.com, Inc.

11.15%

Shopify, Inc.

10.31%

DoorDash, Inc.

3.92%

Carvana Co.

3.80%

Meta Platforms, Inc.

3.68%

Alphabet, Inc.

3.57%

MercadoLibre, Inc.

3.41%

Booking Holdings, Inc.

3.26%

Mastercard, Inc.

3.20%

Expedia Group, Inc.

3.07%

Airbnb, Inc.

3.01%

eBay, Inc.

2.83%

Walmart, Inc.

2.64%

Visa, Inc.

2.47%

Costco Wholesale Corp.

2.45%

Frequently asked questions about GENZ and BUYZ

How have the GENZ and BUYZ ETFs performed in 2026?

As of October 19, 2026, GENZ is down -6.53% year-to-date (YTD), while BUYZ has lost -9.09%. That puts GENZ better performer ahead so far this year.

Which ETF is attracting more investor money: GENZ or BUYZ?

Year-to-date, the GENZ ETF saw -$5M in flows, compared to -$2M for BUYZ.

Which ETF is more volatile: GENZ or BUYZ?

Over the past year, GENZ had a volatility of 20.59%, while BUYZ experienced 23.35%.

Which ETF is bigger: GENZ or BUYZ?

As of October 19, 2026, GENZ holds $16.19 M in assets under management (AUM), while BUYZ manages $5.47 M.

What sectors do the GENZ and BUYZ ETFs invest in?

GENZ leans toward sectors like Finance, Technology and Consumer Services. Meanwhile, BUYZ focuses on Consumer Non-Cyclicals, Finance and Technology.

What are the top holdings of the GENZ ETF and BUYZ ETF?

GENZ top holdings include Shopify, Inc., The Charles Schwab Corp. and Uber Technologies, Inc.. BUYZ holds in its top three: Amazon.com, Inc., Shopify, Inc. and DoorDash, Inc..

GENZvsBUYZETF Comparison

VanEck Digital Native Economy ETF

Franklin Disruptive Commerce ETF

GENZ vs BUYZ performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the GENZ and BUYZ ETFs performed in 2026?

As of October 19, 2026, GENZ is down -6.53% year-to-date (YTD), while BUYZ has lost -9.09%. That puts GENZ better performer ahead so far this year.

Which ETF is attracting more investor money: GENZ or BUYZ?

Year-to-date, the GENZ ETF saw -$5M in flows, compared to -$2M for BUYZ.

Which ETF is more volatile: GENZ or BUYZ?

Over the past year, GENZ had a volatility of 20.59%, while BUYZ experienced 23.35%.

Which ETF is bigger: GENZ or BUYZ?

As of October 19, 2026, GENZ holds $16.19 M in assets under management (AUM), while BUYZ manages $5.47 M.

What sectors do the GENZ and BUYZ ETFs invest in?

GENZ leans toward sectors like Finance, Technology and Consumer Services. Meanwhile, BUYZ focuses on Consumer Non-Cyclicals, Finance and Technology.

What are the top holdings of the GENZ ETF and BUYZ ETF?

GENZ top holdings include Shopify, Inc., The Charles Schwab Corp. and Uber Technologies, Inc.. BUYZ holds in its top three: Amazon.com, Inc., Shopify, Inc. and DoorDash, Inc..

Which ETF is more diversified: GENZ or BUYZ?

GENZ holds 36 securities with 80.7% of its assets in the top 15. BUYZ has 59 securities and a top 15 weight of 62.75%.

ETFs’ Next Act: From Access to Selection