BUYZvsONLNETF Comparison
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Franklin Disruptive Commerce ETF (BUYZ) and ProShares Online Retail ETF (ONLN) belong to the same industry segment: eCommerce. BUYZ's top 3 sector exposures are Consumer Non-Cyclicals, Technology and Finance. In contrast, ONLN's top sector exposures are Consumer Non-Cyclicals, Consumer Cyclicals and Healthcare. BUYZ is less expensive with a Total Expense Ratio (TER) of 0.5%, versus 0.58% for ONLN. BUYZ is down -13.14% year-to-date (YTD) with -$2M in YTD flows. ONLN performs better with -2.82% YTD performance, and -$9M in YTD flows. Run a side-by-side ETF comparison of BUYZ and ONLN below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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BUYZ vs ONLN performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/17/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | BUYZ ONLN | +4.45%+6.12% | -4.22%-6.13% | -13.14%-2.82% | -15.00%+9.45% | +27.39%+66.79% | -32.33%-24.38% |
| Flows | BUYZ ONLN | --$2M | -$2M-$1M | -$2M-$9M | -$2M-$23M | -$8M-$88M | -$18M-$489M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | BUYZ ONLN | +20.38%+23.32% | +22.69%+24.80% | +21.79%+25.63% | +27.25%+33.09% |
| Max drawdown | BUYZ ONLN | -9.95%-13.11% | -30.81%-19.80% | -30.81%-28.14% | -63.52%-66.96% |
| Max drawdown duration | BUYZ ONLN | 88d88d | 299d186d | 299d132d | 1818d1821d |
Trading data
BUYZ | ONLN | |
Last sale 7/17/2026 at 1:30 PM | $34.86 | $57.57 |
| Previous close 07/16/2026 | $35.40 | $58.48 |
| Consolidated volume 07/16/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of June 30, 2026
1-year trailing difference
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BUYZ
is actively managed and doesn’t replicate an indexBUYZ | ONLN | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 7/17/2026 at 1:30 PM
Live
Closed
BUYZ | ONLN | |
|---|---|---|
| Last price | $34.86 | $57.57 |
| 1D performance | -1.53% | -1.56% |
| AuM | $5.22 M | $64.41 M |
| E/R | 0.5% | 0.58% |
Characteristics
BUYZ | ONLN | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Franklin Templeton | ProShares |
| Benchmark | - | ProShares Online Retail Index Index |
| N° of holdings | 58 | 19 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | February 25, 2020 | July 13, 2018 |
| ESG | No | No |
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Exposure
Countries
BUYZ
USA
80.66%
Canada
8.29%
Other
11.05%
ONLN
USA
74.73%
China
14.95%
Other
10.32%
Sectors
BUYZ
Consumer Non-Cycl.
30.23%
Technology
23.31%
Finance
20.03%
Consumer Services
10.79%
Consumer Cyclical.
7.65%
Industrials
7.17%
Other
0.82%
ONLN
Consumer Non-Cycl.
74.8%
Consumer Cyclical.
21.77%
Other
3.42%
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Diversification
BUYZ
Total weight of top 15 holdings out of 15
65.33%
ONLN
Total weight of top 15 holdings out of 15
92.34%
Top 15 holdings
Data as of May 31, 2026
BUYZ
Amazon.com, Inc.
12.48%
Shopify, Inc.
7.83%
Applovin Corp.
5.81%
Meta Platforms, Inc.
4.35%
Alphabet, Inc.
4.23%
Carvana Co.
4.02%
Netflix, Inc.
3.27%
Walmart, Inc.
3.21%
MercadoLibre, Inc.
3.17%
eBay, Inc.
3.10%
DoorDash, Inc.
2.89%
Mastercard, Inc.
2.84%
Booking Holdings, Inc.
2.82%
Prologis, Inc.
2.68%
Costco Wholesale Corp.
2.64%
ONLN
Amazon.com, Inc.
25.65%
Alibaba Group Holding Ltd.
12.78%
eBay, Inc.
12.54%
Bed Bath & Beyond, Inc.
4.36%
Etsy, Inc.
4.02%
Carvana Co.
3.96%
Wayfair, Inc.
3.73%
The Buckle, Inc.
3.64%
GigaCloud Technology, Inc.
3.50%
Chewy, Inc.
3.47%
Coupang, Inc.
3.45%
FIGS, Inc.
3.35%
Revolve Group, Inc.
3.04%
PDD Holdings, Inc.
2.60%
Sea Ltd. (Singapore)
2.22%
Frequently asked questions about BUYZ and ONLN
How have the BUYZ and ONLN ETFs performed in 2026?
As of July 17, 2026, BUYZ is down -13.14% year-to-date (YTD), while ONLN has lost -2.82%. That puts ONLN better performer ahead so far this year.
Which ETF is attracting more investor money: BUYZ or ONLN?
Year-to-date, the BUYZ ETF saw -$2M in flows, compared to -$9M for ONLN.
Which ETF is more volatile: BUYZ or ONLN?
Over the past year, BUYZ had a volatility of 22.69%, while ONLN experienced 24.8%.
Which ETF is bigger: BUYZ or ONLN?
As of July 17, 2026, BUYZ holds $5.22 M in assets under management (AUM), while ONLN manages $64.41 M.
What sectors do the BUYZ and ONLN ETFs invest in?
BUYZ leans toward sectors like Consumer Non-Cyclicals, Technology and Finance. Meanwhile, ONLN focuses on Consumer Non-Cyclicals and Consumer Cyclicals.
What are the top holdings of the BUYZ ETF and ONLN ETF?
BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and Applovin Corp.. ONLN holds in its top three: Amazon.com, Inc., Alibaba Group Holding Ltd. and eBay, Inc..
Which ETF is more diversified: BUYZ or ONLN?
BUYZ holds 58 securities with 65.33% of its assets in the top 15. ONLN has 19 securities and a top 15 weight of 92.34%.
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Latest news about BUYZ & ONLN
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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