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BUYZvsONLNETF Comparison

ETF 1

BUYZ

Franklin Disruptive Commerce ETF

This fund is part of

eCommerce

-0.63%

Full BUYZ fund page

VS

ETF 2

ONLN

ProShares Online Retail ETF

This fund is part of

eCommerce

-0.63%

Full ONLN fund page

Franklin Disruptive Commerce ETF (BUYZ) and ProShares Online Retail ETF (ONLN) belong to the same industry segment: eCommerce. BUYZ's top 3 sector exposures are Consumer Non-Cyclicals, Finance and Technology. In contrast, ONLN's top sector exposures are Consumer Non-Cyclicals, Consumer Cyclicals and Healthcare. BUYZ is less expensive with a Total Expense Ratio (TER) of 0.5%, versus 0.58% for ONLN. BUYZ is down -10.02% year-to-date (YTD) with -$2M in YTD flows. ONLN performs better with -4.13% YTD performance, and -$14M in YTD flows. Run a side-by-side ETF comparison of BUYZ and ONLN below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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BUYZ vs ONLN performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 10/14/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	BUYZ ONLN	+1.87%+0.08%	+2.51%-0.97%	-10.02%-4.13%	-15.29%-3.12%	+46.23%+83.91%	-29.03%-14.61%
Flows	BUYZ ONLN	--$1M	--$5M	-$2M-$14M	-$2M-$21M	-$8M-$87M	-$18M-$462M

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	BUYZ ONLN	+20.70%+22.95%	+23.18%+24.38%	+21.93%+25.33%	+27.20%+33.08%
Max drawdown	BUYZ ONLN	-8.11%-12.61%	-29.02%-19.80%	-30.81%-28.14%	-62.23%-63.58%
Max drawdown duration	BUYZ ONLN	50d71d	352d275d	388d132d	1819d1793d

Trading data

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	BUYZ	ONLN
Last sale 10/15/2026 at 1:30 PM	$36.96	$58.50
Previous close 10/14/2026	$35.99	$56.68
Consolidated volume 10/14/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of September 30, 2026

1-year trailing difference

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BUYZ

is actively managed and doesn’t replicate an index

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	BUYZ	ONLN
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 10/15/2026 at 1:30 PM

Live

Closed

	BUYZ	ONLN
Last price	$36.96	$58.50
1D performance	+2.72%	+3.21%
AuM	$5.41 M	$58.44 M
E/R	0.5%	0.58%

Characteristics

	BUYZ	ONLN
Management strategy	Active	Passive
Provider	Franklin Templeton	ProShares
Benchmark	-	ProShares Online Retail Index Index
N° of holdings	59	21
Asset class	-	Equities
Trailing 12m distribution yield	Join	Join
Inception date	February 25, 2020	July 13, 2018
ESG	No	No

More BUYZ data on Trackinsight

More ONLN data on Trackinsight

Exposure

Countries

BUYZ

USA

77.2%

Canada

10.78%

Other

12.02%

ONLN

USA

75.13%

China

10.33%

Other

14.54%

Sectors

BUYZ

Consumer Non-Cycl.

28.5%

Finance

23.66%

Technology

16.84%

Consumer Services

15.28%

Consumer Cyclical.

8.56%

Other

7.15%

ONLN

Consumer Non-Cycl.

69.48%

Consumer Cyclical.

24.03%

Other

6.49%

Diversification

BUYZ

Total weight of top 15 holdings out of 15

62.75%

ONLN

Total weight of top 15 holdings out of 15

87.7%

Top 15 holdings

Data as of August 31, 2026

BUYZ

Amazon.com, Inc.

11.15%

Shopify, Inc.

10.31%

DoorDash, Inc.

3.92%

Carvana Co.

3.80%

Meta Platforms, Inc.

3.68%

Alphabet, Inc.

3.57%

MercadoLibre, Inc.

3.41%

Booking Holdings, Inc.

3.26%

Mastercard, Inc.

3.20%

Expedia Group, Inc.

3.07%

Airbnb, Inc.

3.01%

eBay, Inc.

2.83%

Walmart, Inc.

2.64%

Visa, Inc.

2.47%

Costco Wholesale Corp.

2.45%

ONLN

Amazon.com, Inc.

25.91%

eBay, Inc.

8.10%

Alibaba Group Holding Ltd.

8.04%

PDD Holdings, Inc.

5.20%

Carvana Co.

4.93%

MercadoLibre, Inc.

4.45%

Coupang, Inc.

3.90%

FIGS, Inc.

3.89%

Sea Ltd. (Singapore)

3.66%

Williams-Sonoma, Inc.

3.59%

GigaCloud Technology, Inc.

3.54%

Wayfair, Inc.

3.42%

Chewy, Inc.

3.22%

Liquidity Services, Inc.

2.98%

Etsy, Inc.

2.88%

Frequently asked questions about BUYZ and ONLN

How have the BUYZ and ONLN ETFs performed in 2026?

As of October 14, 2026, BUYZ is down -10.02% year-to-date (YTD), while ONLN has lost -4.13%. That puts ONLN better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or ONLN?

Year-to-date, the BUYZ ETF saw -$2M in flows, compared to -$14M for ONLN.

Which ETF is more volatile: BUYZ or ONLN?

Over the past year, BUYZ had a volatility of 23.18%, while ONLN experienced 24.38%.

Which ETF is bigger: BUYZ or ONLN?

As of October 14, 2026, BUYZ holds $5.41 M in assets under management (AUM), while ONLN manages $58.44 M.

What sectors do the BUYZ and ONLN ETFs invest in?

BUYZ leans toward sectors like Consumer Non-Cyclicals, Finance and Technology. Meanwhile, ONLN focuses on Consumer Non-Cyclicals and Consumer Cyclicals.

What are the top holdings of the BUYZ ETF and ONLN ETF?

BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and DoorDash, Inc.. ONLN holds in its top three: Amazon.com, Inc., eBay, Inc. and Alibaba Group Holding Ltd..

BUYZvsONLNETF Comparison

Franklin Disruptive Commerce ETF

ProShares Online Retail ETF

BUYZ vs ONLN performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the BUYZ and ONLN ETFs performed in 2026?

As of October 14, 2026, BUYZ is down -10.02% year-to-date (YTD), while ONLN has lost -4.13%. That puts ONLN better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or ONLN?

Year-to-date, the BUYZ ETF saw -$2M in flows, compared to -$14M for ONLN.

Which ETF is more volatile: BUYZ or ONLN?

Over the past year, BUYZ had a volatility of 23.18%, while ONLN experienced 24.38%.

Which ETF is bigger: BUYZ or ONLN?

As of October 14, 2026, BUYZ holds $5.41 M in assets under management (AUM), while ONLN manages $58.44 M.

What sectors do the BUYZ and ONLN ETFs invest in?

BUYZ leans toward sectors like Consumer Non-Cyclicals, Finance and Technology. Meanwhile, ONLN focuses on Consumer Non-Cyclicals and Consumer Cyclicals.

What are the top holdings of the BUYZ ETF and ONLN ETF?

BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and DoorDash, Inc.. ONLN holds in its top three: Amazon.com, Inc., eBay, Inc. and Alibaba Group Holding Ltd..

Which ETF is more diversified: BUYZ or ONLN?

BUYZ holds 59 securities with 62.75% of its assets in the top 15. ONLN has 21 securities and a top 15 weight of 87.7%.

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