BUYZvsONLNETF Comparison
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Franklin Disruptive Commerce ETF (BUYZ) and ProShares Online Retail ETF (ONLN) belong to the same industry segment: eCommerce. BUYZ's top 3 sector exposures are Consumer Discretionary, Information Technology and Communication Services. In contrast, ONLN's top sector exposures are Consumer Discretionary, Health Care BUYZ is less expensive with a Total Expense Ratio (TER) of 0.5%, versus 0.58% for ONLN. BUYZ is down -17.33% year-to-date (YTD) with - in YTD flows. ONLN performs better with -5.43% YTD performance, and -$8M in YTD flows. Run a side-by-side ETF comparison of BUYZ and ONLN below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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BUYZ vs ONLN performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 04/10/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | BUYZ ONLN | -2.47%+2.42% | -19.13%-11.99% | -17.33%-5.43% | +1.31%+43.84% | +41.69%+83.12% | -36.17%-30.79% |
| Flows | BUYZ ONLN | --$1M | --$7M | --$8M | -$3M-$24M | -$6M-$95M | -$21M-$630M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | BUYZ ONLN | +28.68%+28.57% | +22.44%+24.29% | +21.44%+26.11% | +27.37%+33.26% |
| Max drawdown | BUYZ ONLN | -24.47%-19.80% | -30.81%-19.80% | -30.81%-28.14% | -63.56%-69.19% |
| Max drawdown duration | BUYZ ONLN | 88d88d | 201d88d | 201d132d | 1746d1738d |
Trading data
BUYZ | ONLN | |
Last sale 4/10/2026 at 1:30 PM | $33.15 | $55.95 |
| Previous close 04/10/2026 | $33.25 | $55.98 |
| Consolidated volume 04/10/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of March 31, 2026
1-year trailing difference
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BUYZ
is actively managed and doesn’t replicate an indexBUYZ | ONLN | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 4/10/2026 at 1:30 PM
Live
Closed
BUYZ | ONLN | |
|---|---|---|
| Last price | $33.15 | $55.95 |
| 1D performance | -0.31% | -0.05% |
| AuM | $6.63 M | $63.24 M |
| E/R | 0.5% | 0.58% |
Characteristics
BUYZ | ONLN | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Franklin Templeton | ProShares |
| Benchmark | - | ProShares Online Retail Index Index |
| N° of holdings | 49 | 15 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | February 25, 2020 | July 13, 2018 |
| ESG | No | No |
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Exposure
Countries
BUYZ
USA
82.33%
Canada
9.98%
Other
7.7%
ONLN
USA
92.68%
Other
7.32%
Sectors
BUYZ
Consumer Discreti.
38.55%
Information Techn.
23.9%
Communication Ser.
16.54%
Other
21.01%
ONLN
Consumer Discreti.
75.18%
Other
24.82%
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Diversification
BUYZ
Total weight of top 15 holdings out of 15
65.24%
ONLN
Total weight of top 15 holdings out of 15
91.49%
Top 15 holdings
Data as of February 28, 2026
BUYZ
AMAZON.COM INC
10.06%
SHOPIFY SUBORDINATE VOTING
9.22%
DOORDASH
5.11%
MERCADOLIBRE
4.66%
META PLATFORMS
4.62%
APPLOVIN
4.47%
CARVANA CO
3.80%
BOOKING HOLDINGS
3.39%
US81141R1005
3.09%
NETFLIX
3.04%
ALPHABET INC-CL
2.96%
UBER TECHNOLOGIES INC
2.83%
COSTCO WHOLESALE
2.77%
AFFIRM HOLDINGS
2.74%
MASTERCARD
2.48%
ONLN
AMAZON.COM INC
23.49%
US01609W1027
9.02%
EBAY
7.15%
BUCKLE
5.25%
PINDUODUO INC ADR
5.08%
COUPANG
4.86%
CARVANA CO
4.66%
FIGS
4.62%
ETSY INC
4.41%
KYG386441037
4.27%
REVOLVE GROUP INC
4.05%
CHEWY INC
4.02%
OVERSTOCK.COM
3.67%
MERCADOLIBRE
3.53%
WAYFAIR INC
3.40%
Frequently asked questions about BUYZ and ONLN
How have the BUYZ and ONLN ETFs performed in 2026?
As of April 10, 2026, BUYZ is down -17.33% year-to-date (YTD), while ONLN has lost -5.43%. That puts ONLN better performer ahead so far this year.
Which ETF is attracting more investor money: BUYZ or ONLN?
Year-to-date, the BUYZ ETF saw - in flows, compared to -$8M for ONLN.
Which ETF is more volatile: BUYZ or ONLN?
Over the past year, BUYZ had a volatility of 22.44%, while ONLN experienced 24.29%.
Which ETF is bigger: BUYZ or ONLN?
As of April 10, 2026, BUYZ holds $6.63 M in assets under management (AUM), while ONLN manages $63.24 M.
What sectors do the BUYZ and ONLN ETFs invest in?
BUYZ leans toward sectors like Consumer Discretionary, Information Technology and Communication Services. Meanwhile, ONLN focuses on Consumer Discretionary.
What are the top holdings of the BUYZ ETF and ONLN ETF?
BUYZ top holdings include AMAZON.COM INC, SHOPIFY SUBORDINATE VOTING and DOORDASH. ONLN holds in its top three: AMAZON.COM INC, US01609W1027 and EBAY.
Which ETF is more diversified: BUYZ or ONLN?
BUYZ holds 57 securities with 65.24% of its assets in the top 15. ONLN has 19 securities and a top 15 weight of 91.49%.
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Latest news about BUYZ & ONLN
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
ONLN
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
ONLN
Maximizing E-commerce Investment Opportunities
March 7, 2023
ONLN
Simeon Hyman of ProShares
July 13, 2022
ONLN
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