BUYZvsIBUYETF Comparison
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Franklin Disruptive Commerce ETF (BUYZ) and Amplify Online Retail ETF (IBUY) belong to the same industry segment: eCommerce. BUYZ's top 3 sector exposures are Consumer Non-Cyclicals, Technology and Finance. In contrast, IBUY's top sector exposures are Consumer Non-Cyclicals, Consumer Cyclicals and Consumer Services. BUYZ is less expensive with a Total Expense Ratio (TER) of 0.5%, versus 0.65% for IBUY. BUYZ is down -13.14% year-to-date (YTD) with -$2M in YTD flows. IBUY performs better with -4.3% YTD performance, and -$27M in YTD flows. Run a side-by-side ETF comparison of BUYZ and IBUY below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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BUYZ vs IBUY performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/17/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | BUYZ IBUY | +4.45%+5.94% | -4.22%+1.05% | -13.14%-4.30% | -15.00%+2.03% | +27.39%+41.68% | -32.33%-40.49% |
| Flows | BUYZ IBUY | --$14M | -$2M-$14M | -$2M-$27M | -$2M-$44M | -$8M-$155M | -$18M-$675M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | BUYZ IBUY | +20.38%+19.87% | +22.69%+20.99% | +21.79%+23.38% | +27.25%+31.22% |
| Max drawdown | BUYZ IBUY | -9.95%-11.39% | -30.81%-23.19% | -30.81%-28.40% | -63.52%-69.96% |
| Max drawdown duration | BUYZ IBUY | 88d85d | 299d302d | 299d185d | 1818d1818d |
Trading data
BUYZ | IBUY | |
Last sale 7/17/2026 at 1:30 PM | $34.86 | $71.17 |
| Previous close 07/16/2026 | $35.40 | $72.35 |
| Consolidated volume 07/16/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of June 30, 2026
1-year trailing difference
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BUYZ
is actively managed and doesn’t replicate an indexBUYZ | IBUY | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 7/17/2026 at 1:30 PM
Live
Closed
BUYZ | IBUY | |
|---|---|---|
| Last price | $34.86 | $71.17 |
| 1D performance | -1.53% | -1.62% |
| AuM | $5.22 M | $110.48 M |
| E/R | 0.5% | 0.65% |
Characteristics
BUYZ | IBUY | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Franklin Templeton | Amplify ETFs |
| Benchmark | - | EQM Online Retail Index |
| N° of holdings | 58 | 80 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | February 25, 2020 | April 20, 2016 |
| ESG | No | No |
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Exposure
Countries
BUYZ
USA
80.66%
Canada
8.29%
Other
11.05%
IBUY
USA
72.14%
Other
27.86%
Sectors
BUYZ
Consumer Non-Cycl.
30.23%
Technology
23.31%
Finance
20.03%
Consumer Services
10.79%
Consumer Cyclical.
7.65%
Industrials
7.17%
Other
0.82%
IBUY
Consumer Non-Cycl.
26.03%
Consumer Cyclical.
25.57%
Consumer Services
17.95%
Technology
12.39%
Industrials
7.08%
Other
10.98%
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Diversification
BUYZ
Total weight of top 15 holdings out of 15
65.33%
IBUY
Total weight of top 15 holdings out of 15
38.27%
Top 15 holdings
Data as of May 31, 2026
BUYZ
Amazon.com, Inc.
12.48%
Shopify, Inc.
7.83%
Applovin Corp.
5.81%
Meta Platforms, Inc.
4.35%
Alphabet, Inc.
4.23%
Carvana Co.
4.02%
Netflix, Inc.
3.27%
Walmart, Inc.
3.21%
MercadoLibre, Inc.
3.17%
eBay, Inc.
3.10%
DoorDash, Inc.
2.89%
Mastercard, Inc.
2.84%
Booking Holdings, Inc.
2.82%
Prologis, Inc.
2.68%
Costco Wholesale Corp.
2.64%
IBUY
Spotify Technology SA
3.06%
Bed Bath & Beyond, Inc.
2.78%
Peloton Interactive, Inc.
2.73%
Wayfair, Inc.
2.68%
eBay, Inc.
2.62%
Affirm Holdings, Inc.
2.60%
MSC Industrial Direct Co., Inc.
2.55%
Maplebear, Inc.
2.48%
Copart, Inc.
2.45%
Etsy, Inc.
2.43%
Shutterstock, Inc.
2.41%
Booking Holdings, Inc.
2.39%
Amazon.com, Inc.
2.37%
Revolve Group, Inc.
2.36%
Liquidity Services, Inc.
2.36%
Frequently asked questions about BUYZ and IBUY
How have the BUYZ and IBUY ETFs performed in 2026?
As of July 17, 2026, BUYZ is down -13.14% year-to-date (YTD), while IBUY has lost -4.3%. That puts IBUY better performer ahead so far this year.
Which ETF is attracting more investor money: BUYZ or IBUY?
Year-to-date, the BUYZ ETF saw -$2M in flows, compared to -$27M for IBUY.
Which ETF is more volatile: BUYZ or IBUY?
Over the past year, BUYZ had a volatility of 22.69%, while IBUY experienced 20.99%.
Which ETF is bigger: BUYZ or IBUY?
As of July 17, 2026, BUYZ holds $5.22 M in assets under management (AUM), while IBUY manages $110.48 M.
What sectors do the BUYZ and IBUY ETFs invest in?
BUYZ leans toward sectors like Consumer Non-Cyclicals, Technology and Finance. Meanwhile, IBUY focuses on Consumer Non-Cyclicals, Consumer Cyclicals and Consumer Services.
What are the top holdings of the BUYZ ETF and IBUY ETF?
BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and Applovin Corp.. IBUY holds in its top three: Spotify Technology SA, Bed Bath & Beyond, Inc. and Peloton Interactive, Inc..
Which ETF is more diversified: BUYZ or IBUY?
BUYZ holds 58 securities with 65.33% of its assets in the top 15. IBUY has 80 securities and a top 15 weight of 38.27%.
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Latest news about BUYZ & IBUY
There's an ETF for That? Black Friday & Cyber Monday Retail
November 28, 2024
IBUY
2023 Holiday Outlook: Retail ETFs to Keep on Your Watchlist
December 21, 2023
IBUY
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