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BUYZvsGENZETF Comparison

ETF 1

BUYZ

Franklin Disruptive Commerce ETF

This fund is part of

eCommerce

-0.63%

Full BUYZ fund page

VS

ETF 2

GENZ

VanEck Digital Native Economy ETF

This fund is part of

New Consumers & Focus

-2.18%

Full GENZ fund page

Franklin Disruptive Commerce ETF (BUYZ) belongs to the eCommerce segment. VanEck Digital Native Economy ETF (GENZ) is part of the New Consumers & Focus segment. BUYZ's top 3 sector exposures are Consumer Non-Cyclicals, Finance and Technology. In contrast, GENZ's top sector exposures are Finance, Technology and Consumer Services. BUYZ is less expensive with a Total Expense Ratio (TER) of 0.5%, versus 0.78% for GENZ. BUYZ is down -10.02% year-to-date (YTD) with -$2M in YTD flows. GENZ performs better with -7.65% YTD performance, and -$5M in YTD flows. Run a side-by-side ETF comparison of BUYZ and GENZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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BUYZ vs GENZ performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 10/14/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	BUYZ GENZ	+1.87%-3.42%	+2.51%-2.30%	-10.02%-7.65%	-15.29%-6.78%	+46.23%+4.03%	-29.03%-17.82%
Flows	BUYZ GENZ	--$952K	--$952K	-$2M-$5M	-$2M-$6M	-$8M-$33M	-$18M-$87M

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	BUYZ GENZ	+20.70%+23.29%	+23.18%+20.20%	+21.93%+19.01%	+27.20%+22.36%
Max drawdown	BUYZ GENZ	-8.11%-11.83%	-29.02%-18.77%	-30.81%-26.42%	-62.23%-36.83%
Max drawdown duration	BUYZ GENZ	50d50d	352d352d	388d412d	1819d1814d

Trading data

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	BUYZ	GENZ
Last sale 10/14/2026 at 7:45 PM	$35.99	$37.89
Previous close 10/14/2026	$36.56	$37.50
Consolidated volume 10/14/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of September 30, 2026

1-year trailing difference

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BUYZ

is actively managed and doesn’t replicate an index

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	BUYZ	GENZ
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 10/14/2026 at 7:45 PM

Live

Closed

	BUYZ	GENZ
Last price	$35.99	$37.89
1D performance	-1.56%	+1.04%
AuM	$5.41 M	$16.00 M
E/R	0.5%	0.78%

Characteristics

	BUYZ	GENZ
Management strategy	Active	Passive
Provider	Franklin Templeton	VanEck
Benchmark	-	MarketVector Digital Native Economy Index
N° of holdings	59	36
Asset class	-	-
Trailing 12m distribution yield	Join	Join
Inception date	February 25, 2020	January 22, 2008
ESG	No	No

More BUYZ data on Trackinsight

More GENZ data on Trackinsight

Exposure

Countries

BUYZ

USA

77.2%

Canada

10.78%

Other

12.02%

GENZ

USA

76.95%

Canada

10.6%

China

7.34%

Other

5.12%

Sectors

BUYZ

Consumer Non-Cycl.

28.5%

Finance

23.66%

Technology

16.84%

Consumer Services

15.28%

Consumer Cyclical.

8.56%

Other

7.15%

GENZ

Finance

44.7%

Technology

20.68%

Consumer Services

20.07%

Industrials

8.62%

Other

5.93%

Diversification

BUYZ

Total weight of top 15 holdings out of 15

62.75%

GENZ

Total weight of top 15 holdings out of 15

80.7%

Top 15 holdings

Data as of August 31, 2026

BUYZ

Amazon.com, Inc.

11.15%

Shopify, Inc.

10.31%

DoorDash, Inc.

3.92%

Carvana Co.

3.80%

Meta Platforms, Inc.

3.68%

Alphabet, Inc.

3.57%

MercadoLibre, Inc.

3.41%

Booking Holdings, Inc.

3.26%

Mastercard, Inc.

3.20%

Expedia Group, Inc.

3.07%

Airbnb, Inc.

3.01%

eBay, Inc.

2.83%

Walmart, Inc.

2.64%

Visa, Inc.

2.47%

Costco Wholesale Corp.

2.45%

GENZ

Shopify, Inc.

10.60%

The Charles Schwab Corp.

8.70%

Uber Technologies, Inc.

8.62%

NetEase, Inc.

7.34%

DoorDash, Inc.

6.62%

Take-Two Interactive Software, Inc.

6.49%

Airbnb, Inc.

6.20%

CME Group, Inc.

4.56%

Robinhood Markets, Inc.

4.09%

Roblox Corp.

3.92%

eBay, Inc.

3.17%

DraftKings, Inc.

3.03%

Nu Holdings Ltd.

2.79%

PayPal Holdings, Inc.

2.32%

Reddit, Inc.

2.26%

Frequently asked questions about BUYZ and GENZ

How have the BUYZ and GENZ ETFs performed in 2026?

As of October 14, 2026, BUYZ is down -10.02% year-to-date (YTD), while GENZ has lost -7.65%. That puts GENZ better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or GENZ?

Year-to-date, the BUYZ ETF saw -$2M in flows, compared to -$5M for GENZ.

Which ETF is more volatile: BUYZ or GENZ?

Over the past year, BUYZ had a volatility of 23.18%, while GENZ experienced 20.2%.

Which ETF is bigger: BUYZ or GENZ?

As of October 14, 2026, BUYZ holds $5.41 M in assets under management (AUM), while GENZ manages $16.00 M.

What sectors do the BUYZ and GENZ ETFs invest in?

BUYZ leans toward sectors like Consumer Non-Cyclicals, Finance and Technology. Meanwhile, GENZ focuses on Finance, Technology and Consumer Services.

What are the top holdings of the BUYZ ETF and GENZ ETF?

BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and DoorDash, Inc.. GENZ holds in its top three: Shopify, Inc., The Charles Schwab Corp. and Uber Technologies, Inc..

BUYZvsGENZETF Comparison

Franklin Disruptive Commerce ETF

VanEck Digital Native Economy ETF

BUYZ vs GENZ performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the BUYZ and GENZ ETFs performed in 2026?

As of October 14, 2026, BUYZ is down -10.02% year-to-date (YTD), while GENZ has lost -7.65%. That puts GENZ better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or GENZ?

Year-to-date, the BUYZ ETF saw -$2M in flows, compared to -$5M for GENZ.

Which ETF is more volatile: BUYZ or GENZ?

Over the past year, BUYZ had a volatility of 23.18%, while GENZ experienced 20.2%.

Which ETF is bigger: BUYZ or GENZ?

As of October 14, 2026, BUYZ holds $5.41 M in assets under management (AUM), while GENZ manages $16.00 M.

What sectors do the BUYZ and GENZ ETFs invest in?

BUYZ leans toward sectors like Consumer Non-Cyclicals, Finance and Technology. Meanwhile, GENZ focuses on Finance, Technology and Consumer Services.

What are the top holdings of the BUYZ ETF and GENZ ETF?

BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and DoorDash, Inc.. GENZ holds in its top three: Shopify, Inc., The Charles Schwab Corp. and Uber Technologies, Inc..

Which ETF is more diversified: BUYZ or GENZ?

BUYZ holds 59 securities with 62.75% of its assets in the top 15. GENZ has 36 securities and a top 15 weight of 80.7%.

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