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BFRZvsESGUETF Comparison

ETF 1

BFRZ

Innovator Equity Managed 100 Buffer ETF

This fund is part of

Options Strategies

-0.15%

Full BFRZ fund page

VS

ETF 2

ESGU

iShares ESG Aware MSCI USA ETF

This fund is part of

US Large Cap

-0.08%

Full ESGU fund page

Innovator Equity Managed 100 Buffer ETF (BFRZ) belongs to the Options Strategies segment. iShares ESG Aware MSCI USA ETF (ESGU) is part of the US Large Cap segment. BFRZ's top 3 sector exposures are Technology, Finance and Consumer Non-Cyclicals. In contrast, ESGU's top sector exposures are Technology, Finance and Healthcare. BFRZ is more expensive with a Total Expense Ratio (TER) of 0.89%, versus 0.15% for ESGU. BFRZ is up 0.38% year-to-date (YTD) with +$59M in YTD flows. ESGU performs better with 9.27% YTD performance, and +$834M in YTD flows. Run a side-by-side ETF comparison of BFRZ and ESGU below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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BFRZ vs ESGU performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 07/24/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	BFRZ ESGU	+0.66%+0.90%	+2.00%+4.50%	+0.38%+9.27%	+5.05%+18.20%	n/a+67.63%	n/a+70.51%
Flows	BFRZ ESGU	-$7M+$331M	+$11M+$653M	+$59M+$834M	+$97M+$1.30B	--$2.58B	--$6.60B

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	BFRZ ESGU	+7.30%+12.95%	+5.81%+13.03%	n/a+15.30%	n/a+17.40%
Max drawdown	BFRZ ESGU	-2.72%-4.62%	-2.98%-9.25%	n/a-19.24%	n/a-26.18%
Max drawdown duration	BFRZ ESGU	52d52d	102d76d	n/a153d	n/a722d

Trading data

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	BFRZ	ESGU
Last sale 7/27/2026 at 1:30 PM	$26.84	$162.09
Previous close 07/24/2026	$26.86	$162.05
Consolidated volume 07/24/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of June 30, 2026

1-year trailing difference

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BFRZ

is actively managed and doesn’t replicate an index

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	BFRZ	ESGU
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 7/27/2026 at 1:30 PM

Live

Closed

	BFRZ	ESGU
Last price	$26.84	$162.09
1D performance	-0.09%	+0.02%
AuM	$136.94 M	$17.72 B
E/R	0.89%	0.15%

Characteristics

	BFRZ	ESGU
Management strategy	Active	Passive
Provider	Innovator	iShares
Benchmark	-	MSCI USA Extended ESG Focus Index
N° of holdings	177	275
Asset class	-	Equities
Trailing 12m distribution yield	Join	Join
Inception date	May 13, 2025	December 1, 2016
ESG	No	Yes

More BFRZ data on Trackinsight

More ESGU data on Trackinsight

Exposure

Countries

BFRZ

USA

93.91%

Other

6.09%

ESGU

USA

96.93%

Other

3.07%

Sectors

BFRZ

Technology

43.72%

Finance

12.63%

Consumer Non-Cycl.

8.78%

Healthcare

8.5%

Industrials

7.45%

Other

18.92%

ESGU

Technology

45.61%

Finance

13.26%

Healthcare

9.44%

Industrials

8.28%

Consumer Non-Cycl.

7.68%

Other

15.74%

Diversification

BFRZ

Total weight of top 15 holdings out of 15

43.32%

ESGU

Total weight of top 15 holdings out of 15

41.56%

Top 15 holdings

Data as of June 30, 2026

BFRZ

NVIDIA Corp.

7.04%

Apple, Inc.

6.49%

Microsoft Corp.

4.20%

Amazon.com, Inc.

3.62%

Alphabet, Inc.

3.12%

Broadcom Inc.

2.75%

Alphabet, Inc.

2.60%

Micron Technology, Inc.

2.34%

Meta Platforms, Inc.

1.92%

Tesla, Inc.

1.87%

Eli Lilly & Co.

1.78%

JPMorgan Chase & Co.

1.65%

Advanced Micro Devices, Inc.

1.51%

Berkshire Hathaway, Inc.

1.24%

Johnson & Johnson

1.19%

ESGU

NVIDIA Corp.

7.14%

Apple, Inc.

6.46%

Microsoft Corp.

4.08%

Alphabet, Inc.

3.54%

Amazon.com, Inc.

3.49%

Broadcom Inc.

2.64%

Alphabet, Inc.

2.16%

Micron Technology, Inc.

1.98%

Tesla, Inc.

1.81%

Meta Platforms, Inc.

1.78%

Advanced Micro Devices, Inc.

1.49%

Eli Lilly & Co.

1.47%

JPMorgan Chase & Co.

1.33%

Applied Materials, Inc.

1.11%

Visa, Inc.

1.08%

Frequently asked questions about BFRZ and ESGU

How have the BFRZ and ESGU ETFs performed in 2026?

As of July 24, 2026, BFRZ is up 0.38% year-to-date (YTD), while ESGU has returned 9.27%. That puts ESGU better performer ahead so far this year.

Which ETF is attracting more investor money: BFRZ or ESGU?

Year-to-date, the BFRZ ETF saw +$59M in flows, compared to +$834M for ESGU.

Which ETF is more volatile: BFRZ or ESGU?

Over the past year, BFRZ had a volatility of 5.81%, while ESGU experienced 13.03%.

Which ETF is bigger: BFRZ or ESGU?

As of July 24, 2026, BFRZ holds $136.94 M in assets under management (AUM), while ESGU manages $17.72 B.

What sectors do the BFRZ and ESGU ETFs invest in?

BFRZ leans toward sectors like Technology, Finance and Consumer Non-Cyclicals. Meanwhile, ESGU focuses on Technology, Finance and Healthcare.

What are the top holdings of the BFRZ ETF and ESGU ETF?

BFRZ top holdings include NVIDIA Corp., Apple, Inc. and Microsoft Corp.. ESGU holds in its top three: NVIDIA Corp., Apple, Inc. and Microsoft Corp..

Which ETF is more diversified: BFRZ or ESGU?

BFRZ holds 179 securities with 43.32% of its assets in the top 15. ESGU has 278 securities and a top 15 weight of 41.56%.

ESG ETFs – Investing in sustainability

October 18, 2022

ESGU

BFRZvsESGUETF Comparison

Innovator Equity Managed 100 Buffer ETF

iShares ESG Aware MSCI USA ETF

BFRZ vs ESGU performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the BFRZ and ESGU ETFs performed in 2026?

As of July 24, 2026, BFRZ is up 0.38% year-to-date (YTD), while ESGU has returned 9.27%. That puts ESGU better performer ahead so far this year.

Which ETF is attracting more investor money: BFRZ or ESGU?

Year-to-date, the BFRZ ETF saw +$59M in flows, compared to +$834M for ESGU.

Which ETF is more volatile: BFRZ or ESGU?

Over the past year, BFRZ had a volatility of 5.81%, while ESGU experienced 13.03%.

Which ETF is bigger: BFRZ or ESGU?

As of July 24, 2026, BFRZ holds $136.94 M in assets under management (AUM), while ESGU manages $17.72 B.

What sectors do the BFRZ and ESGU ETFs invest in?

BFRZ leans toward sectors like Technology, Finance and Consumer Non-Cyclicals. Meanwhile, ESGU focuses on Technology, Finance and Healthcare.

What are the top holdings of the BFRZ ETF and ESGU ETF?

BFRZ top holdings include NVIDIA Corp., Apple, Inc. and Microsoft Corp.. ESGU holds in its top three: NVIDIA Corp., Apple, Inc. and Microsoft Corp..

Which ETF is more diversified: BFRZ or ESGU?

BFRZ holds 179 securities with 43.32% of its assets in the top 15. ESGU has 278 securities and a top 15 weight of 41.56%.

ESG ETFs – Investing in sustainability

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