There’s an ETF for That? America First

God Bless America ETF

YALL

-0.16%

One of the more notable ETFs in this space, the God Bless America ETF (YALL) leans heavily into its branding. The fund’s homepage boldly proclaims it as:

“AN INVESTMENT FOR GOD-FEARING, FLAG-WAVING CONSERVATIVES—Stop Investing in Woke Companies.”

It even offers a free copy of “Your Guide to Patriotic Investing” to anyone willing to provide their contact information.

YALL is managed by Curran Financial Partners and is an actively managed ETF that selects U.S.-listed companies with market capitalizations of at least $1 billion that have supposedly “refused to bow to the liberal mob.”

The fund picks three to four “best-in-class” stocks per sector, weighting them based on sector significance and market capitalization. It also screens stocks based on the number of jobs the business has helped create—a unique selection criterion compared to traditional factor-based ETFs.

YALL controls $91 million in assets under management (AUM) and charges a 0.65% expense ratio. It also isn’t a closet index fund, as its top holdings meaningfully differ from the S&P 500. Notable positions include:

1. Tesla (unsurprising given Elon Musk’s alignment with Trump)
2. Broadcom
3. Nvidia
4. Boeing
5. Costco
6. Charles Schwab

Despite its politically charged branding, YALL takes an active approach that results in a portfolio meaningfully different from traditional broad-market ETFs.

American Conservative Values ETF

ACVF

-0.16%

Another actively managed ETF, the American Conservative Values ETF (ACVF) follows a large-cap core strategy but explicitly boycotts companies it deems “hostile to conservative values.”

Unlike traditional factor-based screening, ACVF’s selection process is entirely qualitative. The fund’s managers use a “weight-of-the-evidence” approach, evaluating companies based on:

• Their long-standing reputation among political conservatives
• Potential portfolio performance risk
• Sector and industry diversification
• How a company’s reputation compares to its peers

ACVF is advised by Ridgeline Research LLC and currently holds $122 million in AUM with a 0.75% expense ratio. The fund’s homepage prominently features a scrolling ticker tape of companies it refuses to invest in, branding them as “hostile to conservative values.” Among the names on its blacklist:

1. Netflix
2. Lowe’s
3. Costco
4. PayPal

So, what does ACVF actually own? The portfolio holds 370 stocks, with top positions in:

1. Nvidia
2. Microsoft
3. Berkshire Hathaway
4. Broadcom
5. Tesla
6. Walmart
7. Mastercard
8. Home Depot

Despite its ideological branding, ACVF’s top holdings look remarkably similar to those of traditional large-cap ETFs, showing that political filtering still results in exposure to many of the same megacap stocks that dominate mainstream indexes.

Point Bridge America First ETF

MAGA

-0.33%

Finally, we have MAGA, whose ticker is an obvious callback to Donald Trump’s campaign slogan, “Make America Great Again.”

This ETF uses the S&P 500 as its starting universe but applies a political screening process, selecting 150 companies based on their political contributions to Republican candidates or PACs. In other words, MAGA only invests in companies that financially back conservative political causes.

Unlike the market-cap-weighted S&P 500, MAGA is equally weighted, which gives it a stronger mid-cap tilt and higher exposure to the tech sector. This weighting method reduces reliance on megacap stocks, creating a more balanced portfolio.

MAGA is the smallest of the three funds, with $23 million in assets under management (AUM) and a 0.782% expense ratio.

This ETF is likely to appeal to conservative-minded investors who are wary of concentration risk in traditional large-cap indexes. Given its different holdings, it could also serve as a complement to YALL or ACVF, offering broader diversification within a right-leaning portfolio.

This article is for informational purposes only and does not in any way constitute investment advice. The author may express their own opinions, which may not represent the opinions of ETF Central or its affiliated partners. It is essential that you seek advice from a registered financial professional prior to making any investment decisions.