Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →
Coastal Equity Management launches its debut ETF, the Coastal Compass 100 ETF (ROPE), blending growth, dividends, and risk protection.

Keep up with what matters in ETFs
Get timely ETF insights, market trends, and top ideas straight to your inbox.
Your newsletter subscriptions with us are subject to ETF Central's Privacy Policy and Terms and Conditions.
Coastal Equity Management has launched its first ETF, the Coastal Compass 100 ETF (ROPE), on the New York Stock Exchange. Designed for investors seeking a balanced approach, ROPE aims to deliver a blend of growth and stability by strategically selecting high-quality U.S. equities.
The fund incorporates key features such as dividend income generation and integrated risk management techniques, offering a potentially compelling option for your portfolio.
Here's how the fund works and why it could fit your portfolio.
Stay in the loop — get the latest ETF insights: trends, analysis, and expert picks.
The ROPE ETF employs a smart, trend-following strategy to focus on U.S. stocks, emphasizing quality companies with attractive dividends.
Here's how it operates: the fund begins with the 100 largest U.S. stocks by market capitalization and filters them down to 25-50 companies based on positive momentum, strong financial health, and reasonable valuations. Among these, the 10-20 companies with the highest dividend yields make up about 40% of the portfolio, while the remainder is equally weighted.
What makes this ETF unique is its built-in downside protection. Using a proprietary stop-level model, the fund can pivot up to 100% into cash or cash equivalents, such as Treasury ETFs, during market downturns.
This approach allows it to step out of riskier markets and wait for favorable conditions to reinvest. Essentially, it aims to capture growth during strong markets while safeguarding your investments in turbulent times.
ROPE has an expense ratio of 0.80%.
The Coastal Compass 100 ETF aims to align with key priorities most investors have when building a portfolio. It seeks to provide diversification, attractive dividend yields, and exposure to the U.S. equity landscape.
Additionally, its advanced risk management strategy systematically shifts to cash during market declines and reinvests during recoveries, offering a thoughtful balance of growth potential and downside protection.
Coastal Equity Management was established by Scott McCaghren and Bruce Marshall, leveraging over 50 years of combined experience in wealth management. Recognizing the need for a more effective approach to growing wealth while managing risk, they founded the firm to deliver innovative investment solutions. Coastal Equity Management takes a risk-oriented approach to enhance long-term returns. Each product incorporates a proprietary risk-overlay component, designed to achieve market-based performance while maintaining robust risk controls.
Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.
Latest ETF News
See all ETF newsThe Medical Cost Time Bomb. Milliman Just Built Two ETFs to Defuse It

New Defense ETF DUTY Targets Modern Warfare and Gives Back to U.S. Veterans

Baron Capital Debuts Active Emerging Markets ETF

Advantages of ETFs over Mutual Funds1/6
Lower Costs
In this guide, we'll explore the advantages of ETFs over mutual funds, giving you valuable insights into why ETFs have gained significant popularity among investors like yourself.
Leveraged ETFs: Unlocking the Potential for Amplified Returns1/6
Understanding Leveraged ETFs
Explore leveraged ETFs: potential for amplified returns & risks. 5 ETFs to consider across equities, commodities & fixed income.
What is a Leveraged ETF?1/6
Introducing Leveraged and Inverse ETFs
In this guide, we'll dive into the world of leveraged ETFs, exploring their definition, mechanics, potential risks, and rewards.
What’sTheFund
What's the Fund | State Street SPDR IG Public & Private Credit ETF (Ticker: PRIV)
Matthew Bartolini, Global Head of Research Strategists, at State Street Investment Management, joins Ethan Hertzfeld on the New York Stock Exchange Floor to discuss PRIV, the State Street SPDR IG Public & Private Credit ETF.

ETF Trends
ETF Industry KPIs April 27, 2026
The ETF Industry saw 23 New Launches, 1 Ticker Change and 4 closures last week.

Asset TV
The ETF Show - Investors Can Fight Healthcare Inflation with Newly Launched ETFs
Adam Schenck, Principal and Managing Director of Fund Services at Milliman joined The ETF Show to discuss Milliman's first ETFs designed to hedge against rising healthcare inflation.

ETF Trends
ETF Industry KPIs April 20, 2026
The ETF Industry saw 14 New Launches, 1 Ticker Change and 16 closures last week.

Don’t start from scratch. Discover ready-made ETF portfolios built by professionals to match different goals, timelines, and market views. Use them as inspiration or as a starting point for your own allocation.
