New

From idea to ETF portfolio in minutes. Build yours now →

Advertisement
Advertisement
Launches

The ROPE ETF from Coastal Equity Management Aims to Tie Growth, Dividends and Protection Together

Coastal Equity Management launches its debut ETF, the Coastal Compass 100 ETF (ROPE), blending growth, dividends, and risk protection.

Rony Abboud
By Rony Abboud · December 18, 2024
Share
How ROPE ETF Works

Keep up with what matters in ETFs

Get timely ETF insights, market trends, and top ideas straight to your inbox.

Your newsletter subscriptions with us are subject to ETF Central's Privacy Policy and Terms and Conditions.

Coastal Equity Management has launched its first ETF, the Coastal Compass 100 ETF (ROPE), on the New York Stock Exchange. Designed for investors seeking a balanced approach, ROPE aims to deliver a blend of growth and stability by strategically selecting high-quality U.S. equities.

The fund incorporates key features such as dividend income generation and integrated risk management techniques, offering a potentially compelling option for your portfolio.

Here's how the fund works and why it could fit your portfolio.

ETF Central Weekly Newsletter

Like what you're reading?

Stay in the loop — get the latest ETF insights: trends, analysis, and expert picks.

After signing up, you will receive occasional emails from ETF Central and its partners. See our Terms of use.

How Does the ROPE ETF Work?

The ROPE ETF employs a smart, trend-following strategy to focus on U.S. stocks, emphasizing quality companies with attractive dividends.

Here's how it operates: the fund begins with the 100 largest U.S. stocks by market capitalization and filters them down to 25-50 companies based on positive momentum, strong financial health, and reasonable valuations. Among these, the 10-20 companies with the highest dividend yields make up about 40% of the portfolio, while the remainder is equally weighted.

What makes this ETF unique is its built-in downside protection. Using a proprietary stop-level model, the fund can pivot up to 100% into cash or cash equivalents, such as Treasury ETFs, during market downturns.

This approach allows it to step out of riskier markets and wait for favorable conditions to reinvest. Essentially, it aims to capture growth during strong markets while safeguarding your investments in turbulent times.

ROPE has an expense ratio of 0.80%.

Why Choose the ROPE ETF?

The Coastal Compass 100 ETF aims to align with key priorities most investors have when building a portfolio. It seeks to provide diversification, attractive dividend yields, and exposure to the U.S. equity landscape.

Additionally, its advanced risk management strategy systematically shifts to cash during market declines and reinvests during recoveries, offering a thoughtful balance of growth potential and downside protection.

About Coastal Equity Management

Coastal Equity Management was established by Scott McCaghren and Bruce Marshall, leveraging over 50 years of combined experience in wealth management. Recognizing the need for a more effective approach to growing wealth while managing risk, they founded the firm to deliver innovative investment solutions. Coastal Equity Management takes a risk-oriented approach to enhance long-term returns. Each product incorporates a proprietary risk-overlay component, designed to achieve market-based performance while maintaining robust risk controls.

Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.

Advertisement
Advertisement
Advertisement
ETF U
Become a better investor with NYSE: The Home of ETFs
Visit the ETF U homepage
ETF Guides
Advertisement

Recent educational content

Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs September 14, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · September 15, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs September 8, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · September 9, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs August 31, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · September 1, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs August 24, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · August 24, 2026

Browse all educational columns

Advertisement
ETF INVESTOR RESOURCES

Expert-Built ETF Portfolios, All in One Place

Don’t start from scratch. Discover ready-made ETF portfolios built by professionals to match different goals, timelines, and market views. Use them as inspiration or as a starting point for your own allocation.

Portfolio Builder