MoneyShow Chart of the Day 6/22/26: Are World Cup Videos Helping US Companies Clean Up?

CLX, SAM, YUM, WMT, CAKE, PEJ (1-Mo. % Change)

Data by YCharts

While some companies like Buc-ee’s and Waffle House have been plastered all over TikTok and X, they aren’t publicly traded. So, I also threw in Yum! Brands Inc. (YUM) – which owns Taco Bell – and the Invesco Leisure and Entertainment ETF (PEJ) – which holds a basket of dining, lodging, casino, and entertainment stocks.

What’s the verdict? Well, the State Street S&P 500 ETF (SPY) gained 1.3% in the last month...so CLX and PEJ did TECHNICALLY outperform, with gains of 3.2% and 10.1%. But at least with PEJ, you have to factor in falling energy prices – which are boosting optimism about travel spending.

Then there’s Cheesecake Factory Inc. (CAKE). It’s up a whopping 29.3% since mid-May! So, before you took all that time out to read its mammoth menu, I hope you scooped up some shares.

One last thought: Should this social media trend really gather steam during the rest of the multi-week soccer tournament, you just know an ETF sponsor somewhere will roll out a fund to profit from it! Keep those eyes peeled...and pass the ranch.

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