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MoneyShow Chart of the Day 6/22/26: Are World Cup Videos Helping US Companies Clean Up?
From Viral Views to Market Moves: Are World Cup Tourists Boosting Stocks?
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If you spend any time on social media, you’ve probably seen scores of videos featuring foreigners enjoying American restaurants, unique foods, quirky entertainment, and more for the World Cup. But is it helping the companies behind them clean up?
The MoneyShow Chart of the Day shows the one-month performance of several “World Cup-adjacent” stocks. The include everything from The Clorox Co. (CLX) – which makes Hidden Valley Ranch dressing, if you can believe it – to Boston Beer Co. (SAM) – a company you’d expect to benefit from Scottish fans reportedly emptying its hometown of suds.
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CLX, SAM, YUM, WMT, CAKE, PEJ (1-Mo. % Change)
Data by YCharts
While some companies like Buc-ee’s and Waffle House have been plastered all over TikTok and X, they aren’t publicly traded. So, I also threw in Yum! Brands Inc. (YUM) – which owns Taco Bell – and the Invesco Leisure and Entertainment ETF (PEJ) – which holds a basket of dining, lodging, casino, and entertainment stocks.
What’s the verdict? Well, the State Street S&P 500 ETF (SPY) gained 1.3% in the last month...so CLX and PEJ did TECHNICALLY outperform, with gains of 3.2% and 10.1%. But at least with PEJ, you have to factor in falling energy prices – which are boosting optimism about travel spending.
Then there’s Cheesecake Factory Inc. (CAKE). It’s up a whopping 29.3% since mid-May! So, before you took all that time out to read its mammoth menu, I hope you scooped up some shares.
One last thought: Should this social media trend really gather steam during the rest of the multi-week soccer tournament, you just know an ETF sponsor somewhere will roll out a fund to profit from it! Keep those eyes peeled...and pass the ranch.
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Please note: This is syndicated content and reflects the author’s personal views. It does not represent the opinions of this publication or its affiliates. The article is for informational purposes only and does not constitute investment advice. Always consult a registered financial professional before making any investment decisions.
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