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MicroStrategy’s stock is soaring, Bitcoin is booming, and ETFs tied to the company are trading like wildfire—here’s why.

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Over the past few years, some companies have grabbed more attention than others. Big names like Nvidia, Apple, Tesla, Amazon, and Facebook stand out for their amazing performance. Then there are the meme-worthy ones, like GameStop and AMC, which blew up during the COVID era thanks to Reddit and Fintwit’s wild, cult-like hype.
Some names come and go, but right now, all eyes are on MicroStrategy and its outspoken CEO, Michael Saylor. The company’s stock has skyrocketed over 500% this year, with its market cap soaring from $10.55B at the end of 2023 to an impressive $95B.
Saylor? He’s arguably Bitcoin’s biggest cheerleader. Nearly every talk and interview he gives circles back to Bitcoin, and he’s been doubling down on it through the company like there’s no tomorrow.
Here’s a quick look at why MicroStrategy is making waves—and which ETFs linked to it are trading like wildfire.
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MicroStrategy is an enterprise business intelligence (BI) software vendor founded in 1989 by Michael J. Saylor. It offers a comprehensive platform for data analysis, visualization, and reporting, enabling organizations to make data-driven decisions. Key features include interactive dashboards, data integration, and predictive analytics. MicroStrategy can be deployed on-premises or in the cloud and supports various data sources. The platform is designed to be user-friendly, allowing both technical and non-technical users to leverage its capabilities effectively.

How MicroStrategy Makes its Money, Annual Income Statement 2023
Recently, it has gained attention for its significant investments in Bitcoin, which have helped boost its balance sheet and share price after earlier market challenges.
MicroStrategy is a major Bitcoin holder, owning over 331,000 Bitcoin as of November 18th, 2024, according to Bitcoin Treasuries, which tracks the firm’s SEC filings and annual reports. With Bitcoin trading at an all-time high of $98,000 (as of November 22nd, 2024), these holdings are worth a staggering $32.5 billion.
Saylor views Bitcoin as a safeguard against the devaluation of traditional currencies. He has expressed concerns about the declining returns from cash and the weakening of the U.S. dollar, leading him to consider Bitcoin a superior store of value.
He often refers to Bitcoin as “digital gold,” emphasizing its potential to replace traditional gold as a non-governmental store of value. Saylor believes that Bitcoin’s unique properties make it the “apex property of the human race.”
Under Saylor’s leadership, MicroStrategy has transformed its corporate strategy to focus on Bitcoin acquisition. The company has raised significant capital through stock and bond offerings to purchase Bitcoin, aiming to leverage its anticipated appreciation over time.
Saylor has projected that Bitcoin could reach substantial values in the future, estimating a potential price of $13 million per Bitcoin by 2045. This long-term bullish outlook underpins his aggressive investment strategy.
Through these strategic moves, Saylor aims to position both himself and MicroStrategy at the forefront of the evolving financial landscape, leveraging the growth and adoption of digital assets.
Investors have taken notice of Saylor’s bold strategy and vision, driving a rush to buy MicroStrategy shares. Adding fuel to the momentum, the recent re-election of President Donald Trump has been seen as a positive for the cryptocurrency sector, with expectations of a more supportive regulatory environment. This political shift has further boosted investor confidence in companies like MicroStrategy, which are deeply tied to Bitcoin’s success.
To capitalize on MicroStrategy’s meteoric rise, DIY investors have been flocking to leveraged ETFs to amplify their gains. According to ETF Central’s screener, Defiance and T-Rex both offer 2x leveraged single-stock MicroStrategy ETFs, designed to deliver double the daily returns of MicroStrategy’s share price, minus fees. Over the past month, these funds have seen a surge in interest, with T-Rex’s MSTU ETF

Leveraged ETFs use financial derivatives and debt to achieve their targeted multiplier effect, in this case, 2x the daily performance of MicroStrategy’s stock. These ETFs reset daily, which means the compounding effect can lead to amplified gains—or losses—over time, especially in volatile markets. While they offer the potential for quick returns, they also carry heightened risk, making them better suited for short-term trading strategies rather than long-term investment.
If you’re skeptical about MicroStrategy’s rally, Defiance and T-Rex offer 2x inverse ETFs—SMST
Another notable option is the YieldMax MSTR Option Income Strategy ETF
Despite not being suited for this current market condition, investors are too tempted by the 161% distribution rate (as of Nov 22, 2024). This rate, based on the latest distribution including option income, is annualized by multiplying the distribution per share by 12 and dividing by the ETF’s most recent NAV. Note: the rate reflects a single distribution, not total return.
According to ETF Central, investors have added over $407 million into MSTY over the past month.
Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.
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