New

Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →

Advertisement
ETF Central logo
Advertisement
Smart Investing

Key Takeaways from the 2024 Trackinsight Global ETF Survey: Thematic ETFs

Trackinsight's flagship global ETF survey is out for 2024. Here's a look at the key takeaways when it comes to thematic ETFs.

Share
Key Takeaways from the 2024 Trackinsight Global ETF Survey: Thematic ETFs

Thematic ETFs experienced a surge in popularity during the COVID-19 pandemic, attracting investors with their focus on speculative, growth-oriented sectors.

However, 2022 marked a challenging period for these funds as the very characteristics that initially drew interest—their speculative and growth-focused holdings—faltered amidst rising inflation and interest rate hikes, leading many to refer to this period as a bit of a "dark age" for thematic ETFs.

In 2023, the narrative around thematic ETFs underwent a significant reversal. Renewed investor interest was sparked by the ongoing frenzy around artificial intelligence (AI) and impressive earnings from mega-cap tech stocks, highlighting the cyclical nature of investor sentiment towards thematic products.

To shed light on the tumultuous journey of the thematic ETF industry and its current resurgence, Trackinsight has dedicated a comprehensive section to thematic ETFs in their 2024 Global ETF Survey.

The survey itself is a comprehensive resource, featuring over 50 charts derived from 500 million data points covering more than 10,000 ETFs. It also incorporates insights from over 500 seasoned investors, compiled in collaboration with industry leaders such as J.P. Morgan Asset Management and State Street.

For those new to the topic or pressed for time, I'm here to provide a concise overview of the key takeaways thematic investors should note from the survey's findings. Here's what you need to know.

ETF Central Weekly Newsletter

Like what you're reading?

Stay in the loop — get the latest ETF insights: trends, analysis, and expert picks.

After signing up, you will receive occasional emails from ETF Central and its partners. See our Terms of use.

Key Takeaway 1: The Fads of 2021

The year 2021 was a standout period for speculative investing, with thematic ETFs emerging as a popular vehicle for investors looking to tap into the latest market trends in a diversified manner.

This era was characterized by a unique confluence of factors that fueled investor enthusiasm: low interest rates, significant fiscal stimulus, and breakthroughs in technology all converged to heighten interest in various speculative themes.

During this time, thematic ETFs attracted an impressive $100 billion in inflows, with investors eagerly channelling funds into areas they believed were poised for growth.

Leading the pack were themes such as Net Zero 2050, which drew $12 billion in investments, followed by China Digitalization with $8.8 billion, Alternative Energy at $8.5 billion, and Cybersecurity, which attracted $4.8 billion. Several ETFs stood out for their alignment with these themes, offering investors targeted exposure to each sector's potential.

Notable examples included the iShares Paris-Aligned Climate MSCI USA ETF (PABU), catering to the Net Zero 2050 theme. For those interested in China's tech evolution, the KraneShares CSI China Internet ETF (KWEB) provided a gateway to leading digital firms in the country.

Finally, the iShares Global Clean Energy ETF (ICLN) offered investors a way to invest in the burgeoning alternative energy sector, while the Amplify Cybersecurity ETF (HACK) targeted companies at the forefront of cybersecurity innovation.

Key Takeaway #2: The Zeitgeist of 2023

The year 2023 began on uncertain ground for thematic ETFs, witnessing a substantial dip in investor interest. The sector saw only $6.7 billion in inflows, a stark decrease from the $14.94 billion recorded in the previous year.

This cooling off was especially pronounced in North America, where the sector experienced over $2 billion in outflows, marking the second consecutive year of negative trends in the region after a $427 million outflow in 2022.

Amid these challenging market conditions, ETF issuers took decisive action by closing underperforming thematic ETFs. The net addition of thematic ETFs in North America dramatically slowed, with only 5 new offerings in 2023 compared to 86 in the previous year.

However, the landscape for thematic ETFs shifted as the year progressed, particularly with the resurgence of interest in technology-driven themes. Artificial Intelligence (AI), Big Data, Robotics, and Automation became focal points of renewed enthusiasm as these sectors began to show promising growth.

Notably, Global X ETFs, a prominent provider of thematic ETFs, saw its Global X Robotics & Artificial Intelligence Thematic ETF (BOTZ) and the Global X Artificial Intelligence & Technology ETF (AIQ) surpass $2 billion and $1 billion in AUM, respectively, by the end of the year.

Another area of thematic investing that captured investors' attention was the nuclear energy and uranium sector. Driven by the ongoing global energy crisis, new reactor construction plans in several countries, and rising uranium prices due to supply constraints, interest in this space surged.

ETFs such as the Global X Uranium ETF (URA) and the Sprott Uranium Miners ETF (URNM) benefited from this trend, each achieving the $2 billion AUM milestone and continuing to attract strong inflows into 2024.

Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.

Advertisement
Advertisement
Advertisement
ETF U
Become a better investor with NYSE: The Home of ETFs
Visit the ETF U homepage
ETF Guides
Advertisement

Recent educational content

The ETF Show - Rethinking the 60/40 with Alternatives, Thematics

Asset TV

The ETF Show - Rethinking the 60/40 with Alternatives, Thematics

Christian Magoon, Founder and CEO of Amplify ETFs joins The ETF Show to discuss how alternative strategies and thematics are replacing bonds in the 60/40 portfolio.

Asset TV
By Asset TV · March 19, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs March 16, 2026

The ETF industry saw 22 new launches and 1 closure last week.

Tidal
By Tidal · March 17, 2026
The ETF Show - Markets Remain Resilient Despite US-Iran War

Asset TV

The ETF Show - Markets Remain Resilient Despite US-Iran War

Simeon Hyman, Global Investment Strategist at ProShares joins The ETF Show to discuss the market reaction to the US-Iran war, the market rotation, and the need for quality in investor portfolios.

Asset TV
By Asset TV · March 13, 2026
The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring

Asset TV

The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring

Lance McGray, Managing Director and Head of ETF Product at Advisors Asset Management joins The ETF Show.

Asset TV
By Asset TV · March 6, 2026

Browse all educational columns

Advertisement
ETF Comparison Tool

Have you tried our ETF Compare tool?

Compare ETFs like a pro. Analyze fees, performance, exposure & holdings side-by-side.