Open Now: The Global ETF Survey Take the Survey →

Advertisement
Advertisement
Launches

Keep More of What You Earn with TOT ETF: A New Approach to U.S. Stock Investing

There’s a new name in ETFs, and it wants you to stop losing returns to taxes.

Rony Abboud
By Rony Abboud · September 9, 2025
Share
Keep More of What You Earn with TOT ETF: A New Approach to U.S. Stock Investing

Keep up with what matters in ETFs

Get timely ETF insights, market trends, and top ideas straight to your inbox.

Your newsletter subscriptions with us are subject to ETF Central's Privacy Policy and Terms and Conditions.

In case you missed it, a new player has entered the ETF space with a mission to help investors keep more of their returns.

LionShares, founded by quantitative trader and entrepreneur Sofia Massie, has launched its first product: the LionShares U.S. Equity Total Return ETF (TOT).

Actively managed, TOT gives investors efficient access to the U.S. stock market while working to minimize the “tax drag” that quietly erodes long-term gains.

Global ETF Survey 2026

The ETF Industry Is Evolving Fast

From AI infrastructure to active strategies, the ETF landscape is shifting. Share your perspective in the 7th Annual Global ETF Survey and get exclusive early access to the final report.

Take the survey

What Makes TOT Different

Most traditional ETFs pass taxable dividends directly to shareholders, creating a tax bill even if you do not sell your shares.

TOT takes a different approach.

The fund is designed to capture the total return of the U.S. stock market using a mix of ETFs, index futures, and options.

By actively managing its portfolio, TOT seeks to reduce taxable distributions. That means you can stay fully invested without the friction of reinvesting dividends or the tax burden they create. The goal is simple: let your money compound more efficiently over time.

The Power of Tax Efficiency

The effect of tax drag is often underestimated. Over decades, the small amounts lost to dividend taxes can significantly reduce a portfolio’s growth. By minimizing these distributions, TOT gives investors the benefit of uninterrupted compounding, which is essential for building long-term wealth.

According to Sofia Massie, “I’ve seen firsthand both the strengths and shortcomings of existing products. With TOT, we have created a simple, cost-effective way to stay fully invested in the U.S. equity market while minimizing the tax drag that quietly chips away at long-term returns.”

Competitive Fees

TOT combines tax efficiency with low costs. The fund has a net expense ratio of 0.0749% (after a contractual fee waiver through September 1, 2026) and a gross expense ratio of 0.25%.

For comparison, the asset-weighted average expense ratio for active equity ETFs is about 0.44% according to the Investment Company Institute. That makes TOT one of the lowest-cost active options available today.

About LionShares

LionShares LLC is an SEC-registered investment advisor dedicated to building high-quality, innovative ETFs that help investors capture the lion’s share of long-term value. Founded in 2025 by Sofia Massie, a former quantitative trader specializing in ETF options, LionShares combines market expertise with a focus on efficiency and investor outcomes. Sofia, an MIT graduate with a degree in Mechanical Engineering and minors in Economics and Finance, leads the firm as CEO.

Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.

Advertisement
Advertisement
Advertisement
ETF U
Become a better investor with NYSE: The Home of ETFs
Visit the ETF U homepage
ETF Guides
Advertisement

Recent educational content

Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs July 20, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · July 20, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs July 13, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · July 14, 2026
First Look ETF: Cash Deployment, Bond, and Hedged ETFs

First Look ETF

First Look ETF: Cash Deployment, Bond, and Hedged ETFs

In this season 6 episode of First Look ETF, Stephanie Stanton ‪examines the latest ETF marketplace trends with NYSE and guests.

ETF Guide
By ETF Guide · July 10, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs July 6, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · July 7, 2026

Browse all educational columns

Advertisement
Global ETF Survey 2026

The ETF Industry Is Evolving Fast

From AI infrastructure to active strategies, the ETF landscape is shifting. Share your perspective in the 7th Annual Global ETF Survey and get exclusive early access to the final report.

Global ETF Survey 2026