Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →

Smart Investing

Investment philosophies and ETF strategies

In this article, we take a closer look at the main investment philosophies and consider the way in which ETF strategies can be employed.

ETF Central
By ETF Central Team · October 31, 2022
Share
Investment philosophies and ETF strategies

Keep up with what matters in ETFs

Get timely ETF insights, market trends, and top ideas straight to your inbox.

Your newsletter subscriptions with us are subject to ETF Central's Privacy Policy and Terms and Conditions.

Are you a market-timer, a security selector, an activist investor, or a passive investor? Those who participate in the financial markets can do so in a plethora of ways, applying their individual investment philosophies. And ETFs, with their ease of access, low costs, and high liquidity offer investors a simple way to gain exposure to a vast number of different strategies. In this article, we take a closer look at the main investment philosophies and consider the way in which ETF strategies can be employed.

Resources

Get data on 14,000+ ETFs

Access Trackinsight's reliable and comprehensive data with 500M+ points on 14,000+ ETFs.

Try for free

Investment philosophies

There are many different types of investment philosophies that investors may adhere to, ranging from short-term day traders including technical analysts and algorithmic traders, to long-term buy-and-hold investors with, say, a focus on value or growth investing. An unexhaustive list of common investment philosophies includes:

  • Market timing
  • Security selection
  • Activist investing
  • Passive investing
  • Fundamental (Value, Growth, Momentum, Quality)
  • Quantitative (Technical analysis, Quant-amental)

Essentially an investment philosophy is a way of thinking about the markets; how they work, how efficient they are, and how to best generate some sort of return. A philosophy is an anchor that facilitates the consistent creation of new investment ideas or strategies.

For example, an investor who believes in market timing may try to rotate their portfolios into different allocations to respond to a given market environment. They may have a stance that we are heading into a recession and want to rotate their investments into those with defensive characteristics.

An individual investment philosophy is less about following what has worked for other people, and more about finding what works for the individual investor, and/or what that investor believes in. An investor who wholeheartedly believes that technical analysis does not work will, generally, be unable to apply it effectively. Whereas, those who have a strong belief that technical analysis works may probably be able to find strategies that make it work for them.

Different types of ETF strategies

ETFs can be used to convey a market view no matter what an investor’s investment philosophy is. Here are some examples based on the different investment philosophies listed above.

Market timing – those who believe in market timing can take advantage of leveraged ETFs to express market views based on timing. For example, if an investor expects that there will be a ‘beat’ on GDP expectations then they may invest in a leveraged ETF such as TQQQ, or another ETF that may be expected to outperform when GDP expands.

Security selection – historically those who believe in security selection would stay away from broad-based ETFs in favor of selecting individual investments. However, with the advent of single-stock ETFs investors are able to express a conviction on individual security. For example, an investor who is very bullish on Tesla may invest in TSLL, which is a 1.5x leveraged ETF with exposure to Tesla.

Passive investing – ETFs were designed for passive investing given that they can be used to gain broad-based exposure to many securities at once. There are various sector ETFs such as XLF for the Financials sector or XLB for the Materials sector.

Fundamental – there are various different factor-based ETFs that investors can gain exposure to. Such as VTV(Vanguard Value ETF) or MTUM (iShares MSCI USA Momentum Factor ETF).

Conclusion

In conclusion, it is clear that there are various ways to generate a return in the market.  And for investors wishing to express a philosophy or market view, ETFs, make it easier than ever to do so. 

 

Please note this article is for information purposes only and does not constitute investment advice.

Advertisement
ETF U
Become a better investor with NYSE: The Home of ETFs
Visit the ETF U homepage
ETF Guides
Advertisement

Recent educational content

Investors Can Fight Healthcare Inflation with Newly Launched ETFs

Asset TV

The ETF Show - Investors Can Fight Healthcare Inflation with Newly Launched ETFs

Adam Schenck, Principal and Managing Director of Fund Services at Milliman joined The ETF Show to discuss Milliman's first ETFs designed to hedge against rising healthcare inflation.

Asset TV
By Asset TV · April 22, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs April 20, 2026

The ETF Industry saw 14 New Launches, 1 Ticker Change and 16 closures last week.

Tidal
By Tidal · April 22, 2026
The ETF Show - Investors Run to Cash Alternatives as Markets Remain Volatile

Asset TV

The ETF Show - Investors Run to Cash Alternatives as Markets Remain Volatile

Jason England, Portfolio Manager and Fixed Income Strategist from Simplify joined The ETF Show to discuss investor allocations to fixed income as markets continue on their rollercoaster ride.

Asset TV
By Asset TV · April 15, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs March 30, 2026

The ETF Industry saw 33 New Launches, 1 Ticker Change and 9 closures last week.

Tidal
By Tidal · March 31, 2026

Browse all educational columns

Advertisement
ETF INVESTOR TOOLS

Build and Analyze Your ETF Portfolio Like a Pro

Create your own ETF portfolio in minutes and instantly see allocations, exposures, performance, and risk. Visualize diversification across asset classes, regions, and sectors. Stress-test ideas, compare benchmarks, and refine your strategy with professional-grade analytics.

Portfolio Builder