Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →
In this article, we take a closer look at the main investment philosophies and consider the way in which ETF strategies can be employed.

Are you a market-timer, a security selector, an activist investor, or a passive investor? Those who participate in the financial markets can do so in a plethora of ways, applying their individual investment philosophies. And ETFs, with their ease of access, low costs, and high liquidity offer investors a simple way to gain exposure to a vast number of different strategies. In this article, we take a closer look at the main investment philosophies and consider the way in which ETF strategies can be employed.
Stay in the loop — get the latest ETF insights: trends, analysis, and expert picks.
There are many different types of investment philosophies that investors may adhere to, ranging from short-term day traders including technical analysts and algorithmic traders, to long-term buy-and-hold investors with, say, a focus on value or growth investing. An unexhaustive list of common investment philosophies includes:
Essentially an investment philosophy is a way of thinking about the markets; how they work, how efficient they are, and how to best generate some sort of return. A philosophy is an anchor that facilitates the consistent creation of new investment ideas or strategies.
For example, an investor who believes in market timing may try to rotate their portfolios into different allocations to respond to a given market environment. They may have a stance that we are heading into a recession and want to rotate their investments into those with defensive characteristics.
An individual investment philosophy is less about following what has worked for other people, and more about finding what works for the individual investor, and/or what that investor believes in. An investor who wholeheartedly believes that technical analysis does not work will, generally, be unable to apply it effectively. Whereas, those who have a strong belief that technical analysis works may probably be able to find strategies that make it work for them.
ETFs can be used to convey a market view no matter what an investor’s investment philosophy is. Here are some examples based on the different investment philosophies listed above.
Market timing – those who believe in market timing can take advantage of leveraged ETFs to express market views based on timing. For example, if an investor expects that there will be a ‘beat’ on GDP expectations then they may invest in a leveraged ETF such as TQQQ, or another ETF that may be expected to outperform when GDP expands.
Security selection – historically those who believe in security selection would stay away from broad-based ETFs in favor of selecting individual investments. However, with the advent of single-stock ETFs investors are able to express a conviction on individual security. For example, an investor who is very bullish on Tesla may invest in TSLL, which is a 1.5x leveraged ETF with exposure to Tesla.
Passive investing – ETFs were designed for passive investing given that they can be used to gain broad-based exposure to many securities at once. There are various sector ETFs such as XLF for the Financials sector or XLB for the Materials sector.
Fundamental – there are various different factor-based ETFs that investors can gain exposure to. Such as VTV(Vanguard Value ETF) or MTUM (iShares MSCI USA Momentum Factor ETF).
In conclusion, it is clear that there are various ways to generate a return in the market. And for investors wishing to express a philosophy or market view, ETFs, make it easier than ever to do so.
Please note this article is for information purposes only and does not constitute investment advice.
Segments
See all
No specific market segments were tagged
No specific ETFs were tagged
Latest ETF News
See all ETF newsThese Industry ETFs Could Be Vulnerable to AI Disruption


Innovations in Swap Based ETFs: Beyond Just Leverage


These Leveraged ETFs are Designed for Long-Term Investors


Advantages of ETFs over Mutual Funds1/6
Lower Costs
In this guide, we'll explore the advantages of ETFs over mutual funds, giving you valuable insights into why ETFs have gained significant popularity among investors like yourself.
Leveraged ETFs: Unlocking the Potential for Amplified Returns1/6
Understanding Leveraged ETFs
Explore leveraged ETFs: potential for amplified returns & risks. 5 ETFs to consider across equities, commodities & fixed income.
What is a Leveraged ETF?1/6
Introducing Leveraged and Inverse ETFs
In this guide, we'll dive into the world of leveraged ETFs, exploring their definition, mechanics, potential risks, and rewards.
Asset TV
The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring
Lance McGray, Managing Director and Head of ETF Product at Advisors Asset Management joins The ETF Show.

What’sTheFund
What's the Fund | Thrivent Small Cap Value ETF (Ticker: TSCV)
Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Small Cap Value ETF (TSCV).

What’sTheFund
What's the Fund | Thrivent Small-Mid Cap Equity ETF (Ticker: TSME)
Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Small-Mid Cap Equity ETF (TSME).

What’sTheFund
What's the Fund | Thrivent Mid Cap Value ETF (Ticker: TMVE)
Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Mid Cap Value ETF (TMVE).

Join J.P. Morgan’s Bram Kaplan, Head of Americas Equity Derivatives Strategy and Matt Kaufman from Calamos Investments as they dive into the growing global opportunity in autocallable income—an increasingly dominant strategy within structured products, now available through ETFs.
Accepted for 1 CE Credit
