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U.S. investors should consider diversifying internationally. Here's how to do it via ETFs.


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The U.S. stock market comprises around 55% of the world by market capitalization, but most U.S. investors overweight it in their portfolios at around 80% (called a home-country bias). This is suboptimal. I realize that many investors will disagree with me, but in my opinion, there is no good reason for a U.S. overweight beyond recency bias and performance chasing.
International stocks are worth investing in but buying them can be difficult due to currency conversion costs. Instruments like American Depository Receipts (ADRs) are available but suffer from shortcomings like poor liquidity. A better option is buying international stocks through an ETF. Let's go over the approach.
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From a U.S. point of view, international stocks are simply those that are not traded on U.S.-based exchanges such as the NYSE or NASDAQ, hence the term "ex-U.S.." They can broadly be categorized into two different markets:
The reason for diversifying some portion of your portfolio's equity allocation (usually anywhere from 20% - 40%) are numerous:
The simple argument though is to avoid performance chasing and succumbing to recency bias. There have been numerous times where other countries' stock markets (Australia, South Africa) continually outperformed the U.S., yet hardly anybody advocates for investing 100% in those markets.
So why the U.S. only? I think the recent generation of investors only remembers the last 10 years of U.S. outperformance, which cannot last forever. Winners rotate, and reversion to the mean is a very real phenomenon. We all know past performance doesn't predict future performance, so why point to the recent U.S. outperformance as a reason to double down?
There are numerous types of international ETFs out there. As with all ETFs, the ones with the lowest expense ratios and highest assets under management (AUM) are generally good picks, especially if they're from a reputable fund manager.
Investors have the ability to invest in the ex-U.S. market as a whole or break their picks down by developed vs. emerging. Many of these ETF pairs can serve as tax-loss harvesting pairs for each other given that they track different indexes.
Most international equity ETFs are market-cap weighted, meaning that large-cap stocks tend to dominate the holdings. Investors who want to take on more risk for potentially more return have the option of targeting small-cap stocks, in particular small-cap value:
Finally, totally hands-off passive investors who want a one-ticket solution to holding U.S. and international stocks at their natural market cap weights can use the Vanguard Total World Stock ETF (VT), which is currently around 55/45 U.S. vs. international.
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