Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →

Launches

Horizon Investments Introduces HBTA and BENJ ETFs

Horizon launches HBTA and BENJ ETFs, offering innovative strategies for equity volatility and liquidity-focused investments.

ETF Central
By ETF Central Team · January 28, 2025
Share
BENJ HBTA Launches

Keep up with what matters in ETFs

Get timely ETF insights, market trends, and top ideas straight to your inbox.

Your newsletter subscriptions with us are subject to ETF Central's Privacy Policy and Terms and Conditions.

Horizon Investments, a Charlotte-based firm known for its client-centric approach to goals-based financial planning, has announced the launch of two new ETFs: the Horizon Expedition Plus ETF

and the Horizon Landmark ETF
BENJ
-0.02%
. These funds aim to address distinct investment needs through innovative strategies tailored to modern portfolio construction.

ETF Central Weekly Newsletter

Like what you're reading?

Stay in the loop — get the latest ETF insights: trends, analysis, and expert picks.

After signing up, you will receive occasional emails from ETF Central and its partners. See our Terms of use.

How These ETFs Work

The Horizons Expedition Plus ETF

is tailored for investors aiming to embrace higher volatility and increased equity risk exposure. The fund blends large-cap U.S. stocks with advanced options strategies, such as buying and selling put and call options, to enhance income generation. This active approach offers the potential to amplify returns while serving as a complement to defensive investment strategies.

Meanwhile, the Horizon Landmark ETF

targets total return by investing in U.S. Treasury Bills with maturities ranging from one to three months and ETFs with substantial T-bill exposure. BENJ also employs options transactions, such as spreads and combinations, to maximize liquidity and enhance returns. This innovative use of short-term government securities makes BENJ a dynamic solution for liquidity-focused investors.

Why Investors Should Consider HBTA and BENJ

HBTA offers a distinctive opportunity for those seeking to take on higher equity risk within a portfolio. By integrating options strategies with large-cap U.S. equities, the fund offers a dynamic way to potentially boost returns. It serves as a compelling complement to more conservative, defensive investments.

On the other hand, BENJ delivers a dynamic approach to liquidity management and total return. With the stability of U.S. Treasury Bills at its core and the added power of innovative options strategies, it combines security with active management—making it a compelling alternative to traditional cash management tools.

Scott Ladner, CIO of Horizon Investments, highlighted the firm's commitment to innovation:

"We are thrilled to be introducing HBTA and BENJ, and we look forward to conversations with advisors about the exposures these funds provide and how we can continue to help them with their important work in helping their clients reach financial goals and supporting the growth of their firms."

About the Issuer

Horizon Investments specializes in delivering innovative, customizable investment solutions for financial advisors. Its goals-based planning strategies are designed to meet the unique needs of clients while supporting advisors' work through cutting-edge tools and strategies. Clark Allen, Head of ETFs, emphasized the importance of innovation in the evolving advisor landscape:

“The needs of today’s advisors are only getting more complex, so the tools available to the advisor community must keep pace. The differentiated suite we are crafting will provide powerful new building blocks for advisors who adhere to the ‘rep-as-PM’ ethos.”

Both HBTA and BENJ exemplify Horizon Investments’ mission to empower financial advisors with innovative solutions, reinforcing their reputation as a trusted partner in achieving client goals.

 

Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.

Advertisement
ETF U
Become a better investor with NYSE: The Home of ETFs
Visit the ETF U homepage
ETF Guides
Advertisement

Recent educational content

Investors Can Fight Healthcare Inflation with Newly Launched ETFs

Asset TV

The ETF Show - Investors Can Fight Healthcare Inflation with Newly Launched ETFs

Adam Schenck, Principal and Managing Director of Fund Services at Milliman joined The ETF Show to discuss Milliman's first ETFs designed to hedge against rising healthcare inflation.

Asset TV
By Asset TV · April 22, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs April 20, 2026

The ETF Industry saw 14 New Launches, 1 Ticker Change and 16 closures last week.

Tidal
By Tidal · April 22, 2026
The ETF Show - Investors Run to Cash Alternatives as Markets Remain Volatile

Asset TV

The ETF Show - Investors Run to Cash Alternatives as Markets Remain Volatile

Jason England, Portfolio Manager and Fixed Income Strategist from Simplify joined The ETF Show to discuss investor allocations to fixed income as markets continue on their rollercoaster ride.

Asset TV
By Asset TV · April 15, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs March 30, 2026

The ETF Industry saw 33 New Launches, 1 Ticker Change and 9 closures last week.

Tidal
By Tidal · March 31, 2026

Browse all educational columns

Advertisement
The Active Trader Report

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up

Direxion partnered with Compound Insights and Vanda to explore what’s driving the evolution of active trading — and how active traders are using leveraged and inverse funds across equities, single stocks, commodities, and volatility.

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up
Sign up for our weekly newsletter
The latest news from The Home of ETFs, delivered straight to your inbox.