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Horizon launches HBTA and BENJ ETFs, offering innovative strategies for equity volatility and liquidity-focused investments.

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Horizon Investments, a Charlotte-based firm known for its client-centric approach to goals-based financial planning, has announced the launch of two new ETFs: the Horizon Expedition Plus ETF
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The Horizons Expedition Plus ETF
Meanwhile, the Horizon Landmark ETF
HBTA offers a distinctive opportunity for those seeking to take on higher equity risk within a portfolio. By integrating options strategies with large-cap U.S. equities, the fund offers a dynamic way to potentially boost returns. It serves as a compelling complement to more conservative, defensive investments.
On the other hand, BENJ delivers a dynamic approach to liquidity management and total return. With the stability of U.S. Treasury Bills at its core and the added power of innovative options strategies, it combines security with active management—making it a compelling alternative to traditional cash management tools.
Scott Ladner, CIO of Horizon Investments, highlighted the firm's commitment to innovation:
"We are thrilled to be introducing HBTA and BENJ, and we look forward to conversations with advisors about the exposures these funds provide and how we can continue to help them with their important work in helping their clients reach financial goals and supporting the growth of their firms."
Horizon Investments specializes in delivering innovative, customizable investment solutions for financial advisors. Its goals-based planning strategies are designed to meet the unique needs of clients while supporting advisors' work through cutting-edge tools and strategies. Clark Allen, Head of ETFs, emphasized the importance of innovation in the evolving advisor landscape:
“The needs of today’s advisors are only getting more complex, so the tools available to the advisor community must keep pace. The differentiated suite we are crafting will provide powerful new building blocks for advisors who adhere to the ‘rep-as-PM’ ethos.”
Both HBTA and BENJ exemplify Horizon Investments’ mission to empower financial advisors with innovative solutions, reinforcing their reputation as a trusted partner in achieving client goals.
Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.
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