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GQG Launches First ETF With a Flexible Approach to U.S. Stocks

Active, adaptive, and focused on long-term quality.

Rony Abboud
By Rony Abboud · July 29, 2025
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GQG Launches First ETF With a Flexible Approach to U.S. Stocks

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In case you missed it, GQG Partners, known for its high-conviction active equity strategies, just entered the ETF world with the launch of the GQG U.S. Equity ETF

on the NYSE.

This marks the firm’s first-ever exchange-traded fund and brings its hands-on investment approach to a new audience of investors seeking exposure to U.S. equities through a flexible, fundamentals-first strategy.

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Built for Shifting Markets, Not Style Boxes

GQGU aims to have a differentiated approach than typical U.S. equity fund. It doesn’t limit itself to growth or value stocks, nor does it follow a rigid sector or benchmark allocation. Instead, the fund leans into GQG’s long-held belief that the market tends to misprice quality companies, especially those with the potential to compound earnings over time.

At its core, GQGU aims to invest in U.S. companies that exhibit strong fundamentals, sustainable competitive advantages, and consistent profitability. The fund may also hold foreign companies with economic exposure to the U.S., and it has the flexibility to invest across all market caps and even in IPOs, preferred stocks, and warrants.

This flexibility is intentional. According to Rajiv Jain, Chief Investment Officer at GQG:

“We believe that pursuing index-beating returns in the US market will require a focus on identifying high-quality companies that demonstrate financial strength, exhibit competitive advantages, and show the potential to deliver continued earnings growth in diverse market conditions. With GQGU, we are excited to offer our adaptable and forward-looking approach in this asset class to a new group of investors.”

GQGU will have an expense ratio of 0.49% through July 31, 2026, due to a contractual fee waiver of 0.10%.

What Sets GQGU ETF Apart

While the ETF’s primary focus is on U.S. equities, it takes a bottom-up approach to stock selection. Sector weightings are a result, not a starting point. This means the portfolio can look quite different from standard benchmarks, especially when GQG sees value in underappreciated or misunderstood names.

The fund’s investment process emphasizes long-term fundamentals over short-term price movements. Stocks are selected based on quality metrics like return on equity, margin stability, and durable earnings potential. And while many holdings may fit the traditional definition of “growth,” the fund is not limited to that label.

GQGU is also classified as non-diversified, allowing it to take larger positions in fewer companies when conviction is high. This can amplify returns, but it also means exposure to individual names is more concentrated than in a typical index fund.

A New Chapter for GQG Partners

The launch of GQGU is more than just a product expansion. It signals a broader shift in how active managers are using ETFs to deliver their strategies in a modern, tax-efficient wrapper.

“The launch of our first ETF marks an important new chapter in our business and demonstrates our commitment to adapting our lineup of portfolio solutions to meet investors’ evolving preferences,” said Steve Ford, Global Head of Distribution at GQG. “GQGU combines our established, fundamental approach to US equities with the flexibility and tax efficiency of the ETF structure.”

With GQGU, GQG is stepping into a crowded U.S. equity ETF space, but it’s doing so with a clear point of view. The firm’s ability to pivot between market environments, combined with its long-term perspective, may appeal to investors looking for something more adaptive than traditional style-based strategies.

About GQG Partners

GQG Partners, LLC (GQG) is an investment boutique that manages global and emerging market equities for institutions, advisors, and individuals worldwide. Headquartered in Fort Lauderdale, Florida, with offices around the world, GQG is committed to delivering long-only equity strategies with the goal of compounding capital for its clients. GQG manages US$172.4 billion in client assets as of 30 June 2025.

Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.

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