New

Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →

Advertisement
ETF Central logo
Advertisement
Launches

EXEQ ETF Turns Leadership Into an Investable Factor

This Wedbush ETF adds a leadership overlay to traditional U.S. large cap exposure.

ETF Central
By ETF Central Team · March 3, 1970
Share
EXEQ ETF Turns Leadership Into an Investable Factor

In mid February, Wedbush Fund Advisers, in partnership with Indiggo LLC, brought the Wedbush ReturnOnLeadership® U.S. Large Cap ETF

to the New York Stock Exchange under the ticker EXEQ.

The premise is straightforward but novel.

Target the 50 U.S. large cap companies that score highest on a systematic measure of leadership execution.

ETF Central Weekly Newsletter

Like what you're reading?

Stay in the loop — get the latest ETF insights: trends, analysis, and expert picks.

After signing up, you will receive occasional emails from ETF Central and its partners. See our Terms of use.

Turning Leadership Into a Factor

At the center of the strategy is Indiggo’s ReturnOnLeadership® framework.

Backed by more than a decade of proprietary data, the model seeks to demonstrate that companies with stronger leadership scores have historically delivered stronger financial outcomes across multiple dimensions.

EXEQ tracks the Solactive Indiggo ReturnOnLeadership US Large-Cap Index, translating what has traditionally been a qualitative judgment into a rules based, investable factor.

What ReturnOnLeadership Measures

ReturnOnLeadership® does not attempt to grade personalities.

Instead, it evaluates collective leadership through four defined pillars.

Connection to purpose, strategic clarity, leadership alignment, and focused action.

Each pillar is scored using a blend of structured financial data and unstructured public information, including regulatory filings and corporate disclosures.

Advanced AI tools and large language models are used to identify repeatable signals, which are then aggregated into a composite ROL® score.

The result is a ranked universe of companies based on observable leadership behaviors rather than reputation alone.

Inside the Index Construction

From an implementation standpoint, EXEQ follows a passive indexing approach.

The starting universe is the 500 largest U.S. listed companies.

Each is ranked by its ROL® composite score, and the top 50 names become index constituents.

The index is reconstituted and rebalanced quarterly, at the end of March, June, September, and December.

Under normal circumstances, the fund invests at least 80 percent of its net assets in index components.

It generally uses full replication, holding securities in approximately the same weights as the index, though representative sampling may be employed when necessary.

As of March 2nd, 2026, the top holdings of EXEQ include General Electric at 4.98%, Motorola Solutions at 4.51%, and Western Digital at 3.73%.

Additional positions are The Coca-Cola Company at 3.17%, Steel Dynamics at 3.10%, Ventas at 2.93%, Howmet Aerospace at 2.88%, Expand Energy at 2.83%, PulteGroup at 2.72%, and Nucor at 2.71%.

Why It Matters for Investors

For investors, the appeal lies in factor innovation within a familiar wrapper. Leadership has always mattered in equity analysis, but it has rarely been codified in a systematic way.

EXEQ offers core U.S. large cap exposure with an overlay that screens for measurable leadership execution.

In a market where traditional factors such as value, growth, and quality are well established, EXEQ introduces leadership as a distinct and transparent dimension of portfolio construction.

EXEQ has a total expense ratio of 0.75%.

About Wedbush Fund Advisers LLC

Wedbush Fund Advisers launched in 2024 to build on Wedbush’s 70-year legacy of market insight, innovation, and client trust. Its mission is to design forward-thinking investment strategies that reflect the evolving nature of markets and investor priorities. Backed by a seasoned team with decades of asset management experience, the firm is committed to delivering products that extend Wedbush’s tradition of excellence into the next era of investment innovation.

Advertisement
Advertisement
Advertisement
ETF U
Become a better investor with NYSE: The Home of ETFs
Visit the ETF U homepage
ETF Guides
Advertisement

Recent educational content

The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring

Asset TV

The ETF Show - US-Iran Conflict Sends Oil ETFs Soaring

Lance McGray, Managing Director and Head of ETF Product at Advisors Asset Management joins The ETF Show.

Asset TV
By Asset TV · March 6, 2026
What's the Fund | Thrivent Small Cap Value ETF (Ticker: TSCV)

What’sTheFund

What's the Fund | Thrivent Small Cap Value ETF (Ticker: TSCV)

Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Small Cap Value ETF (TSCV).

NYSE logo
By NYSE · March 6, 2026
What's the Fund | Thrivent Small-Mid Cap Equity ETF (Ticker: TSME)

What’sTheFund

What's the Fund | Thrivent Small-Mid Cap Equity ETF (Ticker: TSME)

Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Small-Mid Cap Equity ETF (TSME).

NYSE logo
By NYSE · March 6, 2026
What's the Fund | Thrivent Mid Cap Value ETF (Ticker: TMVE)

What’sTheFund

What's the Fund | Thrivent Mid Cap Value ETF (Ticker: TMVE)

Kyle Detullio, ETF Capital Markets Specialist at Thrivent Asset Management, joins Ethan Hertzfeld on the NYSE trading floor to discuss the Thrivent Mid Cap Value ETF (TMVE).

NYSE logo
By NYSE · March 6, 2026

Browse all educational columns

Advertisement
The Active Trader Report

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up

Direxion partnered with Compound Insights and Vanda to explore what’s driving the evolution of active trading — and how active traders are using leveraged and inverse funds across equities, single stocks, commodities, and volatility.

Active Trader Report: Use of Leveraged & Inverse ETFs Way Up