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ETF Market Weekly Trends: U.S. ETFs Draw $35B as Investors Blend Growth Exposure With Defensive Themes

In this Week 41 ETF Market Weekly Trends report, we break down the biggest flow drivers, sector moves, and investor themes shaping U.S. markets.

ETF Central
By ETF Central Team · October 13, 2025
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ETF Market Weekly Trends: U.S. ETFs Draw $35B as Investors Blend Growth Exposure With Defensive Themes

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According to data from our partner Trackinsight, U.S. ETF saw $35.6 billion in total inflows last week.

The buying spree was led by equities ($15.0B) and fixed income ($12.8B), complemented by a crypto-fueled boom ($4.6B) and solid commodity demand ($2.0B).

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Sector Story: Health Care Headlines a Rotation Week

After months of tech dominance, Health Care took the top spot in sector flows, pulling in $972M, followed by Materials ($861M) and Information Technology ($722M).

The rotation hints at a maturing bull run:

  • Health Care’s resilience makes it a “growth-at-a-reasonable-price” haven amid earnings uncertainty.
  • Materials and Industrials benefitted from fiscal and infrastructure optimism.
  • Meanwhile, Energy (-$239M) and Real Estate (-$270M) saw money flow out, reflecting caution around oil volatility and higher-for-longer rates.

Geographic Flows: Home Bias Prevails

Despite the global diversification narrative, U.S. investors stayed close to home. U.S. equity ETFs pulled in $9.7B, by far the largest regional total. Global ($2.0B) and Developed Markets ($640M) ETFs also attracted interest, while Emerging Markets (-$360M) and Japan (-$254M) saw clear outflows.

Thematic Trends: Crypto and AI Dominate the Conversation

Thematic ETFs were led by cryptocurrency funds with $4.6B in inflows, the single largest thematic surge of the week. Beyond crypto, investors leaned into innovation and resilience themes:

  • Artificial Intelligence & Big Data ($293M) led non-crypto themes.
  • Nuclear Energy ($197M) and Disruptive Technology ($188M) followed.
  • Defense-oriented themes such as U.S. Defense ($163M) and Global Defense ($143M) also saw renewed demand.

Fixed Income: Quality Rules the Bond Market

Bond ETFs remained in strong demand, drawing nearly $12.8B for the week.

  • Government Investment Grade ($4.7B) led inflows as investors sought stability.
  • Aggregate Investment Grade ($3.2B) and Municipal ($1.9B) funds also attracted heavy buying.
  • On the other hand, High Yield Corporate (-$958M) saw redemptions, signaling a continued preference for quality over credit risk.

Commodities and Crypto: Palladium and Bitcoin Lead the Charge

Commodities had a strong showing, led by gold ($1.14B) and silver ($475M), as investors hedged inflation and geopolitical risks. Palladium ($107M) stood out amid a stunning +18.9% weekly gain in the abrdn Physical Palladium ETF (PALL).

Crypto ETFs extended their rally streak. Bitcoin funds took in $3.6B, while Ether ETFs added $907M, underscoring renewed institutional momentum after a choppy summer.

Top performers of the week included:

  • abrdn Physical Palladium ETF (PALL) +18.9%
  • CoinShares Bitcoin Mining ETF (WGMI) +14.9%
  • Breakwave Tanker Shipping ETF (BWET) +13.3%
  • VIX-linked products (VXX, VIXY) +12.8% as volatility spiked midweek
  • Global X Blockchain ETF (BKCH) +10.3%, showing the strength of the digital asset theme

Issuer Flows: Vanguard Leads, Invesco Retreats

The week’s issuer leaderboard was dominated by Vanguard, which pulled in $11.6B, followed by iShares ($7.7B) and SPDR ($5.0B). J.P. Morgan, VanEck, and Fidelity also saw billion-dollar weeks.

On the downside, Invesco suffered heavy outflows of $2.16B, while Xtrackers by DWS (-$460M) and Pacer (-$213M) also faced redemptions.

Please note this article is for information purposes only and does not in any way constitute investment advice. It is essential that you seek advice from a registered financial professional prior to making any investment decision.

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