WATCH LIVE: ETF Central Brings the Creator Economy to the Heart of the NYSE

According to the Investment Company Institute, ETFs are now held by ~15% of U.S. households in 2025, up from 13% just a year earlier. That steady rise reflects more than product growth. It signals a structural shift in how portfolios are built and who is building them.

A massive generational wealth transfer, expected to move trillions of dollars from older to younger investors over the coming decades, is accelerating that change. And this new wave of investors is digital-first, content-driven, and far more influenced by online voices than traditional channels.

That shift is already visible.

Research from the FINRA Investor Education Foundation shows that 45% of investors now turn to the internet for financial advice, while 24% rely directly on social media.

Among younger investors, that influence is even stronger, with 35% of those under 30 using social platforms, compared to just 13% of those over 65.

The takeaway is clear. ETF growth, wealth transfer, and the rise of digital content are converging at the same time.

ETF Central is bringing that reality to life with an exclusive, invite-only event at the New York Stock Exchange, gathering the creators, influencers, investors, and industry voices redefining how ETF knowledge is created and consumed.

This isn’t a conference. It’s a curated experience built around three pillars.

INSIGHT

We're cutting through the noise to spotlight potential ETF strategies to consider in given today's market dynamics.  Topics will range from sector rotation plays to tactical leveraged strategies and everything in between.

CONNECTION

The most valuable thing in any room is the people in it. Meet the minds behind the content, the strategies, and the stories that are moving markets and building audiences.

COLLABORATION

The future of ETF education is being written right now, and the firms writing it will be right there with you.