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In this article we dive into what has been going on in the cannabis market and ways to invest in this highly speculative industry.


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Cannabis stocks have been beaten up badly over the past several years. Touted by many investors as the next large growth market, over-investment and poor capital allocation have led to a lot of value destruction.
Recently, however, there have been positive inflows in the sector, and while the stocks are still losing ground valuation-wise, they are actually better positioned than they were a few years ago to outperform.
The poor capital allocators are being shaken out of the industry and demand continues to grow, driven by:
Of course, there are still issues within the industry – namely, that cannabis has not been federally legalized and cannot be transported across legalized states which constrains the efficiency of the market.
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While we have seen a broad-based market sell-off, those companies deemed ‘higher risk’ have been hit much harder. Cannabis stocks are a prime example, with their stocks down massively over the past year or so. Cannabis companies have struggled for several reasons since the early honeymoon days of speculation. As the industry matures, the companies have suffered from:
It makes sense that investors do not want to be investing in companies that cannot generate a profit while heading into a recession. However, it is important to realize that these companies are generally well-capitalized to weather economic downturns, having been able to raise a lot of money when their valuations were much higher.
These companies are not high-quality companies by any means, however there are multiple catalysts that can drive these stocks higher, with the largest being U.S. federal legalization. The second largest would be the companies actually becoming profitable and potentially being able to attract more investors from different cohorts.
There are a number of cannabis ETFs (with interesting tickers) that investors might want to consider should they wish to gain exposure to the sector. Some are more focused on the Canadian licensed producers (given that many U.S. companies are traded in OTC markets and are not publicly traded on official stock exchanges). Others are more focused on the entire supply chain and related industries within the cannabis sector, holding more of the OTC companies. Examples of cannabis ETFs include:
It should be noted that these companies are still very speculative and that the potential growth catalysts may have a low likelihood of occurring (or may not occur at all) over the next few years, so these investments should only be borne by those with high risk tolerance, and should be a small allocation of an overall portfolio.
Data for this article is as of September 13, 2022.
Disclaimer: This article is limited to the dissemination of general information pertaining to investment strategies and financial planning and does not constitute an offer to issue or sell, or a solicitation of an offer to subscribe, buy, or acquire an interest in, any securities, financial instruments or other services, nor does it constitute a financial promotion, investment advice or an inducement or incitement to participate in any product, offering or investment.
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